With a variety of films, Yuqing cinema is now the most popular "pastime" in various markets. In particular, the price of movie tickets is not high. Even people in the Qi refining realm at the bottom of the Taoist group can occasionally appreciate the charm of movies. Although the profits will be relatively reduced due to the low ticket prices, it is also an important source of revenue for yuqingzong today.
It''s not that there are no cinema ideas, but after a little understanding of the operation of the cinema, anyone with a little brain can see that the equipment of the cinema is secondary, and the real important thing is the content. You robbed the theater. Yuqingzong doesn''t provide movies. What do you take to attract people to buy tickets? Why don''t you come in and sit around and taste tea?
Of course, some people want to cut off yuqingzong''s wealth and suppress the development of the cinema. But the question is, how? Generally speaking, to suppress a commodity in business, you have to have similar commodities, and then the most direct thing is to lower the price, plus some small means to destroy the other party''s goodwill. However, although the Shenhua domain is not small and there are thousands of monastic sects, no one can come up with goods that can compete with cinemas. How can this be suppressed?
The only thing that can cause some trouble to yuqingzong is probably to find a way to build a cinema. After all, theaters for practitioners naturally have to be built in the market, and only in the market can there be enough tourists. Therefore, the simplest way to make trouble for yuqingzong is to let yuqingzong have no place to build a cinema. If you can control the market, you are not allowed to build cinemas directly, and if you don''t have enough control, you can find a way on the land favored by yuqingzong.
This kind of thing is not uncommon in the process of cinema expansion. Some are purely trying to suppress yuqingzong, and some are jealous of the cinema business.
In the face of this problem, ye Zan''s treatment method is also very simple, that is, let it be built, let it not be built. At first, those who made the trip felt that yuqingzong had softened up, waiting for yuqingzong to beg himself and give himself a lot of benefits. However, before long, these people had to turn around and beg yuqingzong to build a cinema.
This cinema, film, is the only one in this world. As long as not all markets boycott cinemas and give cinemas the opportunity to show the charm of films, ye Zan doesn''t worry about the expansion of this cinema.
You know, there is also competition among those fairs, and as a new thing with unique charm, the attraction of film to monks can not be described by words. People have cinemas in the market, but you don''t have them here. Other goods are similar, so the passenger flow will naturally tilt towards the market with cinemas. Although the influence of cinemas is not enough to determine the rise and fall of a market, the market is set up to make money. Who will have a grudge against money?
Therefore, ye Zan only left the other side to dry for a while. When the cinemas in some surrounding markets were built, the forces that started the markets would naturally be anxious and begged yuqingzong to build the cinemas there.
In this way, there is almost a yuqingzong cinema in Shenhua domain and markets, large and small.
This theater is a source of wealth for yuqingzong, and with today''s influence, it can also become a sharp tool for publicity.
How to use the cinema for publicity, of course, the simplest is patch advertising. Yuqingzong''s cinema has never done patch advertising business. It''s not that I can''t remember to make this money, nor do I want to make this money, but there is no patch advertising market in the world.
In this world, especially in the monastic world, it may be that monks live a long life. Therefore, there are few innovative ideas, and the commodities are basically unchanged for many years. Therefore, almost any goods pay attention to an "old brand", such as the talisman of Tianfu sect, the magic ware of Tianbao sect, the pill of Danding sect, etc. Moreover, these commodities have basically not changed for thousands of years. Talismans are those talismans, magic tools are so magic tools, and pills are still those pills. In this case, who will spend money on advertising?
That is, after ye Zan came, he cooperated with tianbaozong on game consoles and Lingdao, which suddenly brought some unprecedented commodities to the world. In order to let people know these things, tianbaozong had to publicize and introduce the benefits of these commodities to people. This is also an important reason why tianbaozong''s propaganda means are so backward.
Nothing exists independently in the world. Just like the food chain, everything is only a link in the chain. The backwardness of one link will cause other links to stop developing. Without enough innovative products, there is naturally no need for good publicity means. Anyway, even if they don''t publicize, people will recognize this "time-honored brand".
Compared with the monastic world, the secular world is actually a little better. Although the productivity is very backward, there are occasional innovations, and there is a demand for publicity. However, ye Zan''s cinema is aimed at the group of monks. No matter how novel the secular commodities are, they can''t go to the monastic world to advertise. Moreover, the money that cinemas want to earn is not secular gold and silver, but runes and spirit stones. Naturally, it is impossible to do business in the secular world.
This time, in order to make the release of thousands of miles vivid and achieve an explosive effect, we have to rely on the publicity power of the cinema.
However, ye Zan does not intend to do patch advertising. Although the effect will certainly be good, it can not meet the explosive requirements. What ye Zan intends to do is to imitate the means commonly used by the manufacturers of electronic intelligent products after the world of science and technology enters the information age.
After the world of science and technology enters the information age, due to the continuous innovation of electronic intelligent products, simple advertising is not enough to show people the characteristics of products. Therefore, there is a new product launch, which shows people the advanced and innovative aspects of their products in detail, so as to attract people''s attention and purchase desire.
Of course, this new product launch also has its limitations. The most important thing is to need a good information transmission channel.
In the world of science and technology, this channel of information transmission is naturally the Internet that brings the world into the information age. Due to the Internet, a new product launch held only in a certain place can be seen by hundreds of millions of people in the shortest time, even in the way of synchronous live broadcasting. Without the Internet, the speed of information dissemination will definitely be greatly reduced by word of mouth.
Today''s Shenhua domain, in principle, has the conditions of the Internet, but this communication network can not be called the Internet. After all, ye Zan has not popularized the PC in this world. If he wants to really turn the communication network into the Internet, he has to wait for thousands of miles of vivid popularization.
Therefore, really like the world of science and technology, to hold a vivid press conference, I''m afraid the publicity effect is not as good as that of tianbaozong.
Ye Zan''s solution to this problem is also very simple. That is to record the press conference and let all the cinemas of yuqingzong show it at the same time. As for the content of the press conference, he will not use PPT to make a simple introduction like those press conferences in the technology world. After all, people in this world have not really entered the information age, so they have no knowledge base in this regard.
Ye Zan''s plan is not so much to make a press conference as to make a film that introduces thousands of miles. He will show thousands of miles of vivid things in the film, and use the plot that can make people have a sense of substitution to print thousands of miles of vivid things in their hearts.
As for the movie, it''s too simple for ye Zan. He doesn''t even need to find the actors. The singularity brain can automatically generate the script. Even, as long as ye Zan puts forward those key points, even the script can be generated automatically, and then produce a film that meets the requirements.
The construction progress of wuzhu sect is very fast, so ye Zan can''t delay any time, so he immediately contacted Tianbao sect and informed the other party of the name of "thousands of miles of inspiration" and the publicity plan.
After all, the two sides have a cooperative relationship. Tianbaozong also needs to know about this publicity. Moreover, although the publicity method of small advertising is very backward, it is not without any merit. At least, not everyone has the opportunity to see the film, so through small advertisements, they can also let those people know that it is vivid.
In fact, if you really want to talk about the coverage of publicity, ye Zan''s effect of using cinema publicity may be slightly worse than that of small advertising. However, ye Zan wants an explosive, which is unmatched by small advertising. One can be said to be a sudden storm, and the other can be said to moisten things silently.
After receiving Ye Zan''s call and listening to Ye Zan''s name for xinqianli sound transmission, tianbaozong was speechless for a while. Just change a word and turn "sound" into "God". It''s too lazy! But there''s no way. They don''t know more about it. Naturally, they can''t think of a better name. Anyway, this thing is refined by Ye Zan. It''s vivid. After all, it looks appropriate.
In addition, it is the publicity plan. The cinema publicity plan proposed by Ye Zan is really unheard of in the eyes of tianbaozong. Of course, cinemas have only appeared for a few years, and others have to have this condition if they want to do so. Tianbaozong is not very optimistic about the publicity effect, but since Ye Zan wants to do it and the cinema is yuqingzong''s, they also have nothing to say.
Another reason why Ye Zan wants to inform Tianbao sect is that he needs the cooperation of Tianbao sect. We should use cinemas to publicize thousands of miles and vividly, and use the influence of cinemas to achieve the effect of information explosion, but cinemas also need publicity and a process of gaining momentum. Otherwise, the cinema will begin to show promotional films, and the audience will be the same as usual, unable to maximize the effect of publicity.
Therefore, ye Zan needs tianbaozong to publicize the news that there are new films in the cinema by means of small advertisements. However, in the small advertisement, it will not mention the spirit of thousands of miles, but create a sense of mystery and use the film to attract more people''s attention. As for the use of small advertisements to promote thousands of miles of inspiration, we must wait until the film is released and causes enough sensation to continue this heat.
This is nothing to tianbaozong, but it is the content of the promotional film sent by Ye Zan instead of the content that was prepared to publicize thousands of miles.
After negotiating the specific details with tianbaozong, ye Zan immediately contacted little black fat Glen and began to arrange the publicity and release of the film. Tianbaozong used small advertisements to build momentum for the new films of Yuqing cinema, and Yuqing cinema can''t be idle. With the influence of Yuqing cinema, even if you just send a new film preview at the gate of the cinema, the publicity effect is quite good.
As for the problem of film copying, ye Zan has improved the projection equipment as early as Yuqing cinema expanded to a certain extent. Today, Yuqing cinema is spread all over the market of Shenhua territory. It has long been unnecessary to transport film copies manually, but directly transmit data through the communication network. Therefore, the cinema has arranged everything for the release. When the film is produced, ye Zan can directly transmit it to the projection equipment of each cinema.
In addition to the cinema, yuqingzong also has a business, which is also spread all over the market, that is, the game room.
However, compared with cinemas, the customer base of the game room is relatively small, and only young monks often patronize it.
Moreover, in this world, people''s common concept also has the saying of "playing with things and losing ambition". Young monks need to practice hard. Where can they waste too much time playing games. Those who really have time, because of their qualifications and other reasons, are doomed to no further progress in a certain realm. They are often older and have little interest in games.
Not to mention, tianbaozong has been selling handheld game consoles. Although the games are basically different and the game experience is different, it still has a great impact on the game room. After all, this world is not a world that can make people feel at ease and enjoy themselves. It''s enough to have something to entertain. People are not qualified to pursue a higher level of game experience.
Just like, some people''s food and clothing have not been solved, how can they pursue how to eat healthy and healthy? If they have a stammer, they will be very satisfied.
After all, the concept of "playing with things and losing ambition" is deeply rooted in the hearts of the people. Movies can be regarded as an art, and games really can''t be on the table. Even in many markets, if it were not for the influence of cinemas, game rooms would not be allowed to enter at all. Therefore, although the business of the game room is not too bad, the profit is still far less than that of the cinema.
However, ye Zan didn''t plan to make much money in this game room. His real purpose is to collect some information for himself through the convenience of the game room. You know, the consumption of this game room is not high, and the source of tourists can be regarded as a good source of information. These information may not need to be very confidential. Even recording the commodity prices in the market can sometimes be of great use.