"Use this to sell news?" Duobao Zhenjun asked with a light twist of his beard. His tone was obviously a little worried, or he didn''t pay much attention to it.
Indeed, in this world, the business of buying and selling news, like other normal commodities, often talks about the scarcity of goods. Moreover, people who buy news are not willing to spend a lot of money, but buy a news that everyone will know, which is often the only right to know.
It can be said that Shenhua news is in essence in conflict with the business of buying and selling news. Not to mention that there is nothing to cooperate with. Even those forces specializing in information and intelligence business will not tolerate the existence of Shenhua news. At present, telepresence is not very popular. Once it really reaches the point of replacing all telepresence, it is bound to arouse the hostility of those forces.
However, hearing what dobao Zhenjun said, ye Zan shook his head with a smile and said, "no, Zhenjun misunderstood. Shenhua news is not selling news, but sending news for free. As for what news is, I believe I don''t need to explain it too much."
What is news? Although there was no such thing as "news" in this world, it can be seen literally. The straightforward explanation is "fresh news rumors".
"Free sending?" Duobao Zhenjun frowned. After considering it for a moment, with a hint of persuasion, he said to Ye Zan, "elder ye, since it is free, where does the profit come from? Moreover, sending messages for free will undoubtedly touch the interests of some forces. I''m afraid it''s not good for yuqingzong."
Although free is nothing new in the world of science and technology, it still caused great controversy when it first appeared. For example, in terms of anti-virus software, those anti-virus software were not cheap in the early days. But then free anti-virus software appeared. People found that it was free, not that they couldn''t make money, but that they changed the object of making money. The most direct is advertising revenue. As long as you can have a large number of customers, naturally someone will be willing to come to you for advertising. In addition to advertising, there are all kinds of promotion and derivatives, which can also bring benefits to it.
Of course, this world is different from the world of science and technology, so the free way of the world of science and technology can not be fully suitable for this world. At least, in this world, especially in the monastic world, there is not as much advertising demand as in the world of science and technology. In other words, if we completely apply the free way of the world of science and technology, we may not need other forces to find trouble at all, and Shenhua news platform will have to starve itself to death.
Ye Zan naturally considered this problem, so he also made some appropriate changes in the free way of Shenhua news platform according to the market characteristics of the world.
"Zhenjun, let me give you a detailed introduction." Ye Zan said with a smile.
Although dobao Zhenjun can''t imagine how ye Zan can make a profit in this regard, after all, there is a lot of cooperation between the two sides, so he still has some patience, so he nodded and said, "well, I''m all ears."
"In fact, this Shenhua news, I call it a news platform, which is like a wall for posting announcements. It is a place for many people to release news. Not only individuals, but also those forces who originally did this business, can also release some news information on this news platform." Ye Zan further explained the role of Shenhua news.
"News platform? This statement is also appropriate." dobao Zhenjun said. However, his eyebrows didn''t stretch because of this. After all, ye Zan hasn''t talked about profitability. What''s more, he also heard that ye Zan wanted to pull those forces selling news to participate in the news platform, but he needed more interests.
"Other thousands of miles of vivid users watch all kinds of information through Shenhua news, which is indeed free in my plan. However, those who publish news and information will receive a certain remuneration for manuscripts. The amount of remuneration will be rated according to the importance of information. As for how to rate, I believe those who specialize in this business should have their standards. Then You can refer to their standards. Of course, the most important thing is the authenticity of the news. Publishing false news will naturally be punished. "Ye Zan then briefly introduced the source of the news.
However, hearing Ye Zan''s introduction, Duobao Zhenjun''s eyebrows not only did not stretch, but frowned a little tighter. He just squeezed out a word "Chuan" between his eyebrows and said: "watching news is free, but publishing news can make money. Elder Ye is sure that this business is really a business?"
It''s nothing to make money for publishing news, which is not much different from those who originally sold news. But watching the news is free, so where does the remuneration come from! Can it be said that yuqingzong wanted to paste money in himself? So what kind of business is this? If you still want to pull people to cooperate, do you want to cooperate and paste money together?
"Zhenjun, don''t be impatient. I haven''t finished yet. Next, I''m going to talk about the profit channel of this news platform." Ye Zan said indifferently.
"Oh, I''m in a hurry. Elder ye, please speak." seeing that ye Zan seems confident, Duobao Zhenjun shows some curiosity and reaches out his hand to indicate that ye Zan continues.
"When it comes to making profits, it''s actually simple. It''s not necessary to make everything clear when publishing news. In fact, there are differences between news and news. In fact, those who do this business have done similar things for a long time. Send the surface things to people, and then sell the core content to interested people. And this news platform, In fact, we don''t need too detailed content. What we want is what they can send to others and attract people''s attention. "Ye Zan still didn''t say how to make a profit, but he already understood here.
Although tianbaozong does not specialize in news business, it also has this business. More importantly, it has a lot of contacts and even cooperation with other forces doing this business. Therefore, for this business of buying and selling news, Duobao Zhenjun still knows more about its operation mode. Therefore, without Ye Zan saying it too clearly, dobao Zhenjun can understand Ye Zan''s meaning.
Those who engage in news business will hide all kinds of news from the core and edit it into a volume to attract potential customers. After all, if you don''t say anything, how can others know what news you have. In fact, it can also be said to be an advertisement, just like those auction houses will issue auction brochures to let people know what auction items will be in this auction.
Therefore, hearing Ye Zan''s explanation, dobao Zhenjun immediately understood that the actual role of this news platform is actually like the pamphlets printed by those forces themselves. However, due to the vivid characteristics of thousands of miles, the publicity scope of this news platform is obviously much larger than those pamphlets. In this case, I''m afraid this news platform will attract competition from those forces. It''s not a big problem to spend some money on it.
After all, for both sides of the transaction, this news platform is like an intermediary for buying and selling news. The intermediary draws a certain share from the transaction, which is not an unacceptable thing.
Seeing that Duobao Zhenjun showed a sudden look, he seemed to understand the meaning of the previous words. Ye Zan then added: "in addition, on the news platform, I plan to join advertising positions. Those who want to advertise their goods must be willing to pay some fees for these advertising positions."
"Advertising?" Duobao Zhenjun nodded, which is not hard to understand.
In fact, what ye Zan said before can also be understood as a kind of advertising. The whole news platform is an advertising platform at all. Of course, in Duobao Zhenjun''s view, the main profit of this news platform is still in those forces engaged in news business. Commodity advertising can only be regarded as holding grass and beating rabbits.
However, Duobao Zhenjun, who just seemed to have a sudden understanding, thought in a deeper direction along Ye Zan''s introduction, but his slightly stretched eyebrows twisted again. All these things mentioned by Ye Zan sound very feasible, but there is a seemingly unsolvable problem, that is, the payment problem.
Yuqingzong wants to give remuneration to those who publish news. How to pay this remuneration? Those who do news business need to complete their business through the news platform. How do they pay for this? The news platform should draw certain intermediary fees from the forces doing news business. How can this be paid? Finally, those who want to advertise goods, how to make the news platform advertise and pay the advertising fee to the news platform?
In fact, not to mention anything else, it is a very troublesome thing just to pay the news sources. After all, although there are similar banks in the world, the delivery mode still stays in face-to-face transactions. Even if you use the money ticket of the bank, you must hand it in my hand face to face, so that I can take it to the bank and exchange it for money.
"Elder ye, I can agree with the profit-making method you mentioned. However, the number of money transactions involved in this is bound to increase. How to solve this problem?" Duobao Zhenjun has actually felt that the cooperation Ye Zan said may not be a news platform at all, but a money transaction. But the problem is that although tianbaozong''s banks are all over the market, they can''t solve the problem of payment, or they have to pay a lot of energy for it. But where does tianbaozong''s income come from? In any case, it''s all a matter of making efforts without benefits.
"Zhenjun should also see that the cooperation with Guizong mentioned below is not on this news platform, but on this final payment transaction. I call this transaction method as online transaction or online payment. The first condition for all traders is to open their own account in Guizong''s Bank. All transactions in this thousands of miles of inspiration are Directly transfer the money to their account through Guizong. Of course, this is just a brief introduction. I have made a plan for some detailed rules. Zhenjun might as well have a look. "After a brief introduction, ye Zan took a plan for online payment to Duobao Zhenjun.
Online payment, to put it bluntly, is a transfer problem. However, there are some differences between the banks in the world and the banks in the world of science and technology.
For example, banks in the world of science and technology pay interest to depositors to absorb deposits, and banks make profits by lending. In this world, banks charge management fees from depositors and lend to earn interest.
It seems that the bank makes more money, but in fact it is not, because Lingshi and Fuqian are lost during their preservation. Although the bank can constantly exchange the lost spirit stone and talisman money through some means, this loss can not be ignored.
Ye Zan''s plan is not so much a plan for online payment as a plan for bank restructuring. If we follow the plan, I''m afraid the banks of tianbaozong will be renamed banks. Moreover, if online payment is implemented and becomes the main means of payment for monks'' transactions, it can also greatly reduce the impact of the loss of Lingshi and Fuqian.
Duobao Zhenjun sat there and looked at Ye Zan''s plan. The more he looked, the more surprised he was. He was obviously surprised by the content of the plan. In fact, it doesn''t mean who is smart and who is stupid, but when dobao Zhenjun is in such a world, he will naturally be affected by his inherent thinking. For example, on the issue of deposit interest, I keep money for them, and I have to give them interest? However, from another point of view, I use their money to make money. In order to let more people give me money to use, isn''t it normal to give some interest?
Of course, the key is the loss of currency preservation. In fact, in the feudal period of the world of science and technology, people mainly used copper as the trading currency, which has a problem of preservation loss. When money is just a piece of paper, the loss is naturally not so serious. Banks pay interest to absorb deposits, and naturally they don''t have much burden. When science and technology develop to a certain extent, people begin to use virtual currency, and the loss will be more negligible.
"I didn''t expect that elder ye would have such a unique view on the operation of the bank, which I really admire." after reading the plan, Duobao Zhenjun said with emotion. However, he just said that ye Zan had unique opinions, but he did not fully affirm Ye Zan''s plan. After all, this bank is a pillar of tianbaozong. It is easy to dare not have any problems. Naturally, it is impossible to carry out reform immediately and boldly just by relying on Ye Zan''s plan.
"Zhenjun flattered me. I''m just talking on paper. If there are any omissions in this plan, we need Zhenjun and the capable people of Guizong to correct them." Ye Zan said with great humility. He also knew that this plan could not be adopted by tianbaozong at once, but it would not be popularized soon, so there was no need to worry too much about time.