The establishment of a brand from scratch requires a lot of efforts from many people. Three months?
It is absolutely impossible. Any successful brand can successfully establish its image in the hearts of the people in three years, not to mention the characteristic of these big brands in the Empire - reputation.
Du Lin once gave some suggestions to those tailors that industrialization could make them more money. They did, but now they have left a hole for themselves.
In the Empire, behind all well-known or somewhat well-known clothing brands, there is a famous craftsman. They either serve the nobility, the royal family or money. No matter who they serve, first of all, they are very famous.
Like a tailor who has served the royal family for several generations, now his brand ready-made clothes are mild luxury goods. As soon as the advertising word "royal blood" is used, his value immediately doubles.
Consumers believe in these brands and the deeper value behind them. They are willing to spend money on these well-known brands to show their wealth and comfort.
But Dolin is not that kind of old tailor, and dove is not that kind of old tailor. Do you want to spend a few months to build a competitive ready-made clothing brand in the Empire and even in the world?
Hehe, it''s not impossible.
"As long as you can reduce your profits, use better materials, more exquisite workmanship and fashionable design at the same price, and reduce the consumer group from the social middle class to the low-income and proletariat, it will be absolutely popular." after learning from several shishangda people for a period of time, dove is not too unfamiliar with these things.
She couldn''t describe her thoughts in more specific and professional words, but Dooling understood.
The relocation of the consumer audience and small profits but quick turnover. Anyway, all he needs is to provide enough jobs for ambillo state, and he doesn''t think about how much money he can make by relying on these garment factories. It''s good as long as he can keep it.
Before, he always thought that the main consumer in society was the middle class, which is indeed the case, so he wanted to create a middle-class brand to cater to the middle class. The economy of the imperial society is getting better and better, the social dividends are more and more, and everyone has become richer than in the past.
For the low-income class and the middle and low-income class sandwiched between the two, they are bound to look at the middle class and use the middle class to promote the sales of this brand, improve the brand value and become a "mass famous brand".
In fact, this idea has no problem from the starting point. It can be said to be a very good choice. From the social phenomenon that those who are willing to loan or become a skilled woman also want to buy a light luxury, it is not difficult to see that the economic prosperity has brought many good things and some negative things, such as vanity.
The essence of these vanity is not entirely to compare with each other. It is more to tell the people around me that I can live well, I deserve these brands, and my income and social status are improving rapidly.
This is also an inevitable phenomenon in the rapid economic development. During the period of serious damage to the imperial economy in the past two decades, people can eat enough and have one or two new clothes to wear every year. They will distribute the actual use of their money more rationally and will not consume too much because they can''t afford to waste.
Now, more and more wealth can be freely distributed in the hands. People''s strong desire for actual needs has changed into the desire to improve their social level, so the vanity comparison came into being.
I don''t just want to buy these flashy things, I just want to prove that I''m doing well.
In such an atmosphere, the middle class, as the main force of social consumption, will inevitably drive a series of market changes, but Dooling thinks these things too simply.
Then dove gave him some suggestions. If he really wants to establish a brand similar to light luxury in this regard, he must get in touch with fashion, participate in more fashion festivals, such as various press conferences in spring and autumn, and then establish a commercial brand in his own name. Only in this way can he succeed in a year or two.
Fashion circle... Forget it, Turin doesn''t have that time, but someone does.
Kinsel!
Thinking of this sister''s success in the film and television industry relying on her reputation, it''s also her turn to contribute part of her strength to the family. Will it cause her unhappiness?
That''s absolutely impossible. She''ll be very happy.
Du Lin gave up his previous practice, and then adopted the proposal of dove. Starting from low-end products, this low-end brand will not be listed in his own enterprise directory, which will damage the value of his industries, so he will arrange someone to do this.
Busy life can always make people full, or numb, because whenever night comes, people who are very busy every day will sigh before going to bed, and this day has passed again!
In the morning, Dooling was still fighting with the dragon in his dream, and the phone woke him up.
He looked at the not bright sky outside the window, then sat up and picked up the phone. "This is Dooling."
A very strange voice came from the receiver, "this is the Orlando regional police station. This is Sheriff Mike. Mr. durin, do you know a man named Graf?"
Du Lin slightly frowned, slightly uneasy, took a cigarette from the cigarette box on the bedside table, lit it, and then said a word of understanding.
"Mr. durin, it is very unfortunate to inform you that your friend Mr. Graf was attacked not long ago. He was seriously injured and has been rescued in the Orlando Central Hospital. He left a message before he was unconscious, that is, let us tell you about it."
In fact, the local police station in Orlando is unwilling to do this. Who doesn''t know who Turin is?
Perhaps people from other places still know about Turin on the surface and his self promotion, but in addition to the city of Orlando, there is a city called tenar in kanles, and they also know more about the more real Turin.
In order to solve the gold robbery, mayor Peter borrowed some elites from Orlando, including a young man named ANP.
But if they didn''t inform Du Lin, and then Du Lin knew about it, it would make them regret, so they thought about it and decided to call again.
"Thank you very much, Sheriff Mike... I think I remember.", after Dorian hung up the phone, he called Peter, the president of Orlando''s hometown Association. Peter was obviously sleeping, but he couldn''t sleep because he was going to find out what happened.
About two hours later, Peter called back. "Graf was stabbed several times. It''s been a while since someone called the police. The hospital thinks it''s difficult to deal with..."
Du Lin gently spit out a cigarette, "what happened, who moved his hand?"
The last time Dulin met Graf, it was because Graf''s brother, the young man named seaman, did something wrong, directed and acted in a kidnapping drama, and wanted to get more money from Graf for his extravagance. Graff couldn''t save seaman himself, and then found Turin. Turin simply helped them solve these problems.
In the last warehouse, Graff awakened seaman''s understanding of the family with his fist of love, and the two brothers made up again... Shit.
Facts have proved that love can''t influence those who have fallen into the abyss. In Pete''s investigation, durin learned that seaman germinated soon after he returned. For this reason, he quarreled with Graf many times.
Peter believes that the attack is likely to be an attack led by seaman. The purpose is to kill Graf and inherit his brother''s property.
What contributed to all this may have something to do with Graf''s wife''s pregnancy.
According to the current laws of the Empire, the division of property is very detailed, which is also related to the frequent divorce of many rich people. In order to ensure that their interests are not harmed, these rich people even promoted the passage of some bills.
One of them is that if a person dies unexpectedly and has no offspring, his premarital property will belong to his premarital family members, such as father, mother, brothers and sisters, and his wife will own the property income after marriage.
But if he has a descendant, all his property belongs to that descendant.
Graf''s wife is pregnant, which is definitely a huge blow to seaman. Real life is not a knight novel. After doing so many bad things and being educated by the fist of love, people can make a new start.
If this can be done, what else should we do in prison?
In short, in order to ensure that Graf is no longer an obstacle to his pursuit of freedom and that the child in the woman''s belly does not take away his source of life, seaman planned the attack.
In the alley next to Graf''s apartment, at more than 7 p.m., Graf, who went out to buy wine, was robbed while crossing the alley, and then two young people stabbed him several times.
If a tramp hadn''t stepped on him, he might die quietly less than 20 meters away from home.
After hanging up the phone, durin sighed. He asked Peter to deal with these things. Whoever it was, control the people first.
Sometimes life is so impermanent. In order to rescue his mother and brother, Graf destroyed Turin''s plan, resulting in the death of many young friends in the process of attacking and killing wood. It is precisely because of this that Doolin decided to kick Graf out of his team. A good brother who can''t obey, is not smart enough, and dares to disobey his orders at the critical moment can only bring disaster to him.
What''s more ridiculous is that Graf''s two accidents are related to his brother, who makes him prefer to abandon all his companions, even the brother who can sit and watch his companions sacrifice first!
Life is a reincarnation. No matter what you have done before, you will have to pay a price one day!