Ye Jiaying''s directorial debut was only held once before it was officially released for other film investors, distributors and cinema representatives to watch the internal film viewing meeting. There was no public audition and screening with the participation of the media and ordinary audiences.
However, there is no trial and point show, and there is still a premiere. Xiao Yao''s journey of film roadshow also begins with the premiere of the film.
The film''s official release date is November 15, and its premiere is at 0 a.m. on November 15. On the morning of the 14th, Xiao Yao flew from Shencheng to Yanjing. At about 10 p.m., Xiao Yao, Ye Jiaying and several other creators of the cast arrived at the cinema where the film premiered.
Over the years, there have been more and more variety of film premieres. Some made the film premiere into a gala party, inviting many stars to perform; some made the film premiere into a press conference, and started a red carpet show outside the premiere. In terms of communication, they even contacted TV stations or video websites to broadcast the premiere live on TV or on the Internet.
Ye Jiaying''s film''s cast and even the main creative cast are not strong. The biggest names are director Ye Jiaying and hero Xiao Yao. However, these two are the main investors of the film and the son of the main investor. In terms of film remuneration, they both adopt the form of basic bottom guarantee and share. In addition to the two of them, Han Siying, the most famous actor, is just a newcomer. She doesn''t have a lot of parts, and her pay is less than one million yuan. Therefore, the film''s pay is not too high.
The scene of the film is relatively simple, with more than half of the scenes being shot in a basement. Although it''s about the events during the earthquake, it''s not a disaster movie. There''s no specific panorama to show the process of the earthquake, and the cost of special effects is not big. Therefore, the cost of production is not very high.
Generally speaking, the overall production cost of this film is not high, and correspondingly, the budget and cost of publicity are not very high. Because of the budget, the film premiere was not too complicated. The premiere took place in a cinema. There was no red carpet show or artistic performance. The main thing was that the creators went on stage to interact with the media and the audience.
As for live broadcasting, there are some. Whether it''s the live TV broadcast of TV station or the live network broadcast of video website, the official cooperation has to pay the publicity fee. But this time, Xiao Yao gave tickets to familiar network anchors, and let them broadcast the premiere in their own studio in private name. It doesn''t cost money.
Xiao Yao has played a lot of live broadcasting in the past two years, and has been in frequent contact with the live broadcasting industry. He seems to have become a popular network anchor. Especially in the first half of this year, Xiao Yao frequently played on several big live broadcast platforms for a long time, and also met many big network anchors.
Before the release of the film, many network anchors who had contact with Xiao Yao volunteered to help Xiao Yao promote the film in their live broadcast room. All the topics related to Xiao Yao are a good live broadcast content. Xiao Yao''s films are promoted, which is a win-win thing. Xiao Yao is also happy to see it come true. When the premiere needed to be webcast, Xiao Yao naturally thought of them.
The premiere was not an illegal live broadcast. Xiao Yao''s private cooperation with the network anchor himself does not violate the provisions of the live broadcast platform. It seems that the publicity effect is worse if we don''t cooperate with the official live broadcasting platform, but what Xiao Yao is looking for is the popular anchor of each live broadcasting platform. These anchors told water friends in advance during the live broadcast, and sent a notice in the microblog and live room. As long as the number of viewers is enough, the actual effect is not much worse.
The premiere of the live film is also a very important live content for the anchors. As long as the organizers agree, they are willing to pay their own money, let alone invite them to come with free tickets, so the two sides hit it off.
In fact, it''s not only the premiere, but also the audience meeting during the roadshow. Xiao Yao not only invited the network anchor to live broadcast at the premiere, but also invited some network anchor to live broadcast the roadshow in the following days.
In addition to the new way of online live broadcasting, the traditional way of publicity is indispensable. The traditional film publicity is inseparable from the media. There is no trial run and click Show for this film. When it comes to the premiere, no matter how simple the process is, the media must be present to help promote it. The distributor and propagandist also invited some media reporters and we media big V with the nature of film critic to attend the premiere.
It''s not a big investment, and it''s not expensive to publicize. The publishers and propagandists don''t invite a lot of media people. However, because the news that Xiao Yao became a guest of EVA show has been hotly discussed on the Internet recently, Xiao Yao has once again become the focus of attention. This movie, which Xiao Yao played as a male chauvinist for the first time, has also attracted a lot of media attention be careful.
Since the time and place of the film''s premiere are open, on the day of the premiere, many uninvited media reporters came spontaneously. The number of media reporters present was much more than originally expected.
In addition to inviting the media, it is also a routine operation for film creators to invite their star friends to come to the platform at the premiere.Xiao Jiakai''s studio covers two aspects: music and film. There are many star artists in his family. For the premiere of the movie between the landlady and the little boss, all the artists from Qijia studio can come. The three members of the Xiao family are all members of the entertainment circle. They have different focuses on their careers, and they are all well developed. Their contacts in the entertainment circle are also quite good. Before the release of the film, there were also stars who worked as voluntary propagandists for the film on Weibo. On the premiere day, in addition to the artists in their own studio, the Xiao family invited a lot of star friends to help the platform.
And also because Xiao Yao became the guest of EVA show, in addition to the star friends invited by the creators, many people in the fashion and music circles who were not familiar with the Xiao family but had ideas about EVA show also came to the show.
Looking at the media reporters, stars and insiders who exceeded the expected number on the scene, the responsible persons of the distributor and propagandist all regretted that they arranged the premiere in this ordinary cinema, and even more regretted that they did not prepare for the red carpet. Unfortunately, it''s less than an hour since the premiere of the film. Some people have already come in, so it''s impossible to add the red carpet link temporarily. As for changing places with so many people? It must be more impossible, and there is no way to regret it. Fortunately, the cinema they chose is big enough to accommodate even if the number of people coming is more than expected.
However, the cinema can accommodate these people beyond the expectation, and the original screening hall can not.
Although the premiere is held in the largest projection Hall of the cinema, no matter how large the projection hall is, the space and number of seats in it are also limited. Tickets are sold at the premiere. In addition to stars and journalists, there are also ordinary audiences who bought tickets to watch the premiere tonight. According to the ticket sales, there are not many spare seats in the screening hall for the premiere for the uninvited stars and journalists.
This situation was quickly fed back to the distributors and propagandists. Then, the cinema manager, the distributor and the propagandist all found Ye Jiaying, who was preparing in the cinema lounge, to discuss with them.
After explaining the situation, the person in charge of the issuer took the initiative to put forward his own suggestions. His suggestion is to reduce the number of ordinary spectators, to compensate those who can''t, and to make seats free for more journalists, stars and insiders.
After listening to the advice of the person in charge of the distributor, Xiao Yao frowned.
Xiao Yao, of course, does not agree with this approach. If according to Xiao Yao''s temperament, it must be according to what he did when he toured. Whether you are a reporter, a star or a big man in the circle, it''s not important for the audience to spend money on tickets. As long as you don''t receive an invitation and come uninvited, you can put a few extra seats in. You have to draw lots by luck just like other spectators who haven''t bought tickets. Otherwise, you can stand outside and cool off.
"Bayi, what do you think?" Ye Jiaying turns to look at Xiao Yaodao.
Ye Jiaying is not only the director of the film, but also the biggest investor of the film. She has the biggest voice, and the final decision has to be made by her. Although Xiao Yao did not make a sound, but Ye Jiaying still took the initiative to ask Xiao Yao''s opinions.
This is Ye Jiaying''s film, not Xiao Yao''s tour. So Xiao Yao just sat aside and frowned and didn''t say a word. Originally, he didn''t intend to express any opinions. However, since Ye Jiaying asked, Xiao Yao said what he thought.
"this is your movie, you has the final say!" Xiao Yao said, "I just want to remind you, is the movie for the audience who buy tickets or for the reporters and stars? Our Premiere is at 12 pm! Will the audience who can watch the premiere at this time care about the financial compensation? "
"It makes sense!" Ye Jiaying nodded, turned to ask the cinema manager, "how many vacancies are there in the screening hall, and how many more journalists and stars are there?"
"From the point of view of ticket sales, there should be less than 20 vacant seats in the screening hall," said the cinema manager. "There are more stars, journalists and some other people. It is estimated that there should be more than 50 people!"
"Well," Ye Jiaying thought for a moment and said to the cinema manager, "in the original screening hall where the premiere was held, only the audience who bought tickets and our invited reporters and star friends were arranged to enter. If there are more people, find a small screening hall for them, and show them movies at zero
"Ye Dao, do you really want to do this?" The person in charge of the distributor and the propagandist asked hesitantly.
"Well," Ye Jiaying nodded seriously, "well, I''ll go over and explain to them in person. Anyway, there was no performance in our premiere, which was mainly about conversation. After the premiere of the big screening hall, we''ll go over and have a separate meeting with them. If they want to stay, they will stay. If they don''t want to stay, I have no way! The audience is our parents. They bought tickets and came to see the premiere in the middle of the night. I can''t sacrifice their interests because of people who are not in the plan! "
"All right!" The cinema manager said, "I''ll arrange for the audience to come in first. When all the people in the plan come in, the people out of the plan will be eliminated. Please come forward and explain to them in person at that time! "
For cinemas, it''s something they don''t want to see that they don''t want to let ticket buyers in. If the audience gets into trouble, they''ll have a big head. Those reporters and stars are not in the same status, so they are unlikely to make trouble in the public places like cinemas. As long as they tell the situation, even if they have any opinions, they will go to Ye Jiaying, the film producers and distributors, so he agreed very happily."OK, let''s arrange it like this." Ye Jiaying nodded again, "it''s hard for you!"
The manager of the cinema went out to make arrangements, while the person in charge of the distributor and propagandist reluctantly took a look at Ye Jiaying and Xiao Yao and went out with them.
"August 1, the second meeting, would you like to go with me?" Ye Jiaying turns to ask Xiao Yao.
"If I had my temperament, there would be no second meeting at all!" Xiao Yao shook his head and said, "but who let you be my mother? This is your first movie? I will obey you unconditionally! "
"Yes! My mother didn''t hurt you in vain! " Ye Jiaying hugs Xiao Yaodao happily.
More than ten minutes later, the cinema manager came in and informed Ye Jiaying that all the people had been arranged to enter the screening hall. Ye Jiaying also got up to explain to those who came uninvited.
When Ye Jiaying came back, it was almost 11:30. Several film creators finally cleaned up and went to the premiere screening hall under the leadership of the staff.
According to the plan of Ye Jiaying and the distributor, ordinary roadshows only have a meeting after the screening. However, as the premiere, besides the meeting after the screening, these creators have to make some simple exchanges with the media and the audience before the film screening.
At this time, in the projection hall, a host holding a hand-held microphone is standing on the stage in front of the big screen. Behind him, several empty chairs had been set up. After receiving the sign of the main creator''s arrival, the host immediately invited them to the stage.
There was no performance at the premiere, only interaction.
After the host on the stage introduced several film creators one by one, he invited the media reporters and audience to ask questions to the creators on the stage for face-to-face interaction.