New York International Animation Exhibition is a very influential animation exhibition in the east of the United States. It attracts more than 100000 visitors every year. It is a major event in the eyes of American animation fans.
More than 100000 person times of exhibition, in the eyes of animation fans is a grand event, in the eyes of manufacturers is naturally a business opportunity. In addition to traditional comics and books, many game manufacturers and film and television companies will also take their works to the animation exhibition.
Every year at the New York International Animation Show, Hollywood''s major producers and distribution companies will choose science fiction, comic adaptation, horror, fantasy, action and other blockbusters with the most commercial characteristics as the most cutting-edge propaganda positions, and each major television network will also use its best commercial drama to promote.
The distribution company that has reached an overseas distribution agency agreement with Tong Luo and Xiao Yao is one of the eight major Hollywood film companies, Disney''s Walt Disney films. This is a film company which is good at producing and distributing animation works. Every year, it will book a large booth at the New York International Animation Exhibition. This year, Disney has no outstanding animation works of its own, and the "Wali" introduced from Huaxia is the focus of their publicity in this animation exhibition.
"Waley" was released in the United States in mid October, and the New York anime show was held in early October, ten days after it was officially released. Disney is going to show the whole film "Wali" at the animation show, which is almost equivalent to a trial screening before the official release.
The film trial, the main creator is sure to be present. Xiao Yao''s promotional activities for Wali in the United States started from the New York International Animation Exhibition.
This year''s New York International Animation Show is held from October 4 to 7, lasting four days, just during the National Day holiday of China.
On October 1st, as soon as Huaxia had a holiday, Xiao Yao left for New York.
Xiao Yao and his party are not many. They are mainly Tong Luo and several backbones in his company. He only takes Pei Minyi with him.
This time in the United States, Xiao Yao''s main task is to promote "Wali". Although there will also be some American TV programs, these arrangements are arranged by Disney for Xiao Yao. With PEI Minyi as an assistant, it''s OK to communicate with him. It''s not necessary for him to be present. Domestic personal studio is still in the stage of establishment, Xiao Yao will still stay in the domestic hosting.
Disney is headquartered in Burbank, Los Angeles County in the west of the United States. However, Disney must have sent someone to New York in advance to prepare for the exhibition. After Xiao Yao and his party arrived in New York, naturally Disney people were responsible for reception and itinerary.
Although Xiao Yao is a Chinese, he has come to New York many times, so he doesn''t need Disney people to arrange for him to visit. After arriving in New York, they had a day''s rest in the hotel. The next day, they followed Disney staff to the exhibition site.
The New York International Anime show is held at the Javitz Convention Center in New York. It is the largest convention and Exhibition Center in New York, with an area of more than two million square feet and complete supporting facilities. Xiao Yao used to come to New York either for sun Tingting or for photography projects. This exhibition center only does large-scale exhibitions, which is not suitable for the show of press conference. Therefore, Xiao Yao''s first visit to this place is also an eye opener.
However, Xiao Yao and others are most concerned about the Disney booth. Under the leadership of Disney staff, they went around jawitz Convention Center in a hurry and then came to the Disney booth.
The New York International Animation Show will not open until the day after tomorrow. At this time, the construction of the booth has not been completed. However, judging from the uncompleted booth, Xiao Yao also has to praise that Disney is a big company with solid foundation. Not to mention the location of the booth, all kinds of equipment and scene layout are exquisite and grand. Just a giant display screen hanging above the exhibition stand is enough to make people dazzle.
Disney is a large global enterprise, and it is also very powerful in animation derivatives. Xiao Yao in addition to the North American cinema distribution rights to Disney, but also the film derivatives authorized to Disney. However, in line with the idea of making money and supporting domestic enterprises appropriately, Xiao Yao retained the copyright of Huaxia region and authorized Disney to produce and sell derivatives outside Huaxia region.
It''s only more than a month since the two sides reached an agreement. The derivatives that Disney can produce at this exhibition are very rich and exquisite.
Not to mention a large number of gifts such as movie role dolls and small models, the anti gravity flying toys like "Eve" can''t be made with the current technology level, but the "Wali" made by Disney is much more advanced.
Before the movie was released in China, Xiao Yao also went to a domestic manufacturer to make "Wali" toy cars. However, the "Wali" made in China can only run around and move his arm at most. Disney''s "Wali" toy car can not only run, move its arms, but also open and close its chest. Just like in the movie, it can sweep the garbage on the ground into its "stomach" by hand. It''s similar to the current sweeping robot. The only difference is to press the garbage into a square and then put it out.When "Wali" is released in China, especially in the early stage of its release, some big models of "Wali" will be made in various cinemas of China and put in the halls of cinemas for publicity. However, compared with the big models in Disney exhibition, they are a little dwarfed.
On both sides of Disney''s booth, there are two giant "Wali" models that are more than two meters high and can be moved by remote control. Of course, these two are definitely not the protagonist "Wali" in the movie, but are made according to the giant "Wali" in the spaceship in the movie. The most obvious difference is that they don''t have those special smart eyes. But this thing is placed here, and the physique alone is quite eye-catching.
Seeing these things, Xiao Yao not only sighed about Disney''s wealth, but also saw that Disney attached great importance to the animation exhibition and made great efforts in the promotion of the film.
After understanding the layout of Disney''s exhibition area, Xiao Yao can''t find any fault with what Disney has done, and can''t put forward any better suggestions. He is waiting for the opening of the animation show.
The New York anime show is just the beginning of the publicity activities before the release of Waley in North America. In addition, Xiao Yao has to cooperate with the distributor to carry out some other publicity activities, such as participating in American TV programs, such as roadshows. These activities are arranged by Disney for Xiao Yao, and they also need to communicate with Xiao Yao''s team to determine the itinerary.
This time Xiao Yao brought Pei Minyi with him to do this. Although Pei Minyi said that she was Xiao Yao''s assistant, under the subtle influence of Xiao Yao and Fang, Pei Minyi also unconsciously took up part of the work of an agent. Although she is very resistant to business negotiations on behalf of Xiao Yao, Pei Minyi can confirm the itinerary with her partners and help Xiao Yao arrange his travel plans.
The opening of the animation exhibition is the day after tomorrow, and other publicity activities are after the animation exhibition. After visiting the exhibition site and Disney''s booth, Xiao Yao also has a day''s free time. Pei Minyi is responsible for contacting, communicating and arranging the itinerary. Xiao Yao uses his spare time to do some private things and visits his old friends in New York.
Most of Xiao Yao''s acquaintances and friends in the United States often live in Los Angeles. After sun Tingting returned home, Xiao Yao''s friends in New York were only the two leaders of the "torrent" dance company, Paul Naine and Terence Jackson, who opened a dance studio in New York.
Some early advertising of Wali has begun. In terms of publicity, Yang Xiao, a Chinese genius with a variety of identities, such as producer, director, screenwriter, dubbing and so on, is a focus of publicity besides the film itself. Disney has announced on its official website that it will show "Wali" at the New York anime show, and also announced that the core creator Yang Xiao will appear at the show. So TJ and Paul know that Xiao Yao will come to New York in the near future.
Xiao Yao also sent a message to Paul and TJ before he came to New York. However, he was not sure about the itinerary at that time and did not make an appointment to meet them. They knew that Xiao Yao was here for propaganda, and they did not take the initiative to contact Xiao Yao.
At this time, Xiao Yao is free. After contacting them, they are very welcome to Xiao Yao.
Xiao Yao has been to TJ and Paul''s studio, and there is no need for anyone to pick him up. He is familiar with his own way there. When they arrived, they found that TJ and Paul had been waiting for him in the studio.
They first congratulated Xiao Yao on the release of his film in the United States, and then talked about their recent situation.
Xiao Yao''s recent situation is very wonderful. At the beginning of the year, TJ and Paul saw their performances in the masters on TV. Then Xiao Yao went to Korea to participate in the film festival and TV programs, which is not unusual for them. But catching anti rice and participating in E-sports competition and winning a team champion, they were stunned. Then came the animated film Wali, which was released in China. He brought people to the United States to make Parkour films. Finally, he came to the United States recently to promote Wali.
Compared with Xiao Yao''s wonderful life, the two people''s life is much more prosaic. He opened a dance studio and taught some students hip-hop dance. When he had the opportunity, he went to the film and television troupe to act as choreographer and guide students to guest star in some roles. Since the studio was founded more than four years ago, they are still doing this basically.
"Yang, you often come to America and New York, and we always want to go to China to have a look!" After talking about their recent situation, Paul told Xiao Yao.
"Go if you want!" Xiao Yao said with a smile, "Dean, they all went to China in the summer vacation the year before last, and they were pulled by me to participate in Chinese TV programs. If you want to go to China, I will treat you well. "
"Good!" Two people happy way, "we long wanted to go to China!"
"But I''m going to stay in America for a while, and then I''m going to run around Europe." Xiao Yao said, "if you want to go to China in the near future, I will not be here, but I can also arrange other people to receive you. By the way, Rick works for the fashion brand I work with my sister. He has been in China for several years and speaks Chinese very well. If you go to China, you can let him receive you and take you to play. "
"In fact, we want to go to Huaxia. In addition to traveling and playing, we also want to know if there is a chance to develop in Huaxia!" Paul looks at Xiao Yao."What? Are you not doing well in the United States? " Xiao Yao''s strange way.
"It''s not bad, it''s just boring." TJ said, "it''s rare to be a choreographer or guest role in a film crew. It takes almost a year to have one or two. On the dance room side, the students we both teach can already lead the students. Now some new students don''t need us to teach them in person. We just want to find something else to do. "
"We want to go to Huaxia. Travel costs money. It would be better if we could make some money by the way." Paul said with a smile, "didn''t you say that Dean and they had participated in the Chinese TV program with you when they went to China? Do we have that opportunity? "
"Dean, I pulled them to the show to help, they didn''t get paid!" Xiao Yao said with a smile.
"That''s fine without pay!" Paul said at once.
"But I seldom take part in dance programs in China!" Xiao Yao said, "and I''m not going back to China recently!"
"Then you can recommend some opportunities for us!" TJ said, "I don''t have to be with you!"
"Recommend?" Xiao Yao said with a smile, "what else can you do besides dancing?"
"Does choreography count?" Paul asked.
"Count Xiao Yao nodded with a smile and said, "I know a lot of star singers in China. They need to choreograph when they hold concerts! Why don''t I ask who is going to hold a concert in the near future and recommend you to them? "
TJ and Paul are well-known in the American hip-hop circle and in the film and television circle. If you can invite these two to do choreography and dance for the concert, I believe most of the domestic singers will not refuse.
"Concert?" TJ asked, "will it be on TV? Will there be a close-up? Will you introduce our names? "
"So you just want to show your face on Chinese TV?" Xiao Yao is to see the real purpose of the two, funny way.
"Yes They both nodded and said, "how can we increase our fans if we don''t show up on TV?"
"Well," Xiao Yao thought about it, and said to the two people, "Huaxia has some dance TV programs, but with your level and resume, it''s definitely not suitable to participate in the competition as a student. If you don''t mind, I can recommend you to be a choreographer in China''s dance reality show. Although you don''t compete on the stage and won''t appear on the stage, those programs will broadcast a lot of scenes behind the scenes, and your demand for showing your face can still be met. "
"Dance reality show, the United States also has ah!" Paul said.
"Yes Xiao Yao said, "but don''t you just want to show your face on Chinese TV programs? I can only recommend you to be a choreographer in the Chinese Dance reality show! "
"Yes!" They looked at each other and said, "we can also see if Chinese learn to dance so fast, just like you!"
"But," Xiao Yao stressed, "I''m just recommending, and I can''t guarantee that it will work! In fact, I think it can be done, but I don''t know when it''s going to be, maybe next year at the latest! "
With their level and experience, it''s no problem to be a tutor in Chinese Dance reality show. However, Xiao Yao is not sure whether the current dance reality show in China has found a good teacher and can temporarily plug people. But anyway, at least book the next season''s program in advance, and let them go to China at the latest next year. Xiao Yao thinks it should be no problem.
"OK, no problem!" Both said.
This kind of thing is nothing more than to ask about the TV stations and video websites that do dance reality shows. Xiao Yao doesn''t have to do it himself. Fang still has a lot of contacts with several major domestic satellite TV stations and video websites in recent years. He is already very familiar with his contacts and happens to stay in China. Xiao Yao contacted Fang and handed over the matter to Fang still.
Fang and Xiao Yao have been together in New York. They not only know Paul and TJ, but also spend a lot of time together. She has seen the two dancing and heard Xiao Yao talk about their experiences. She is quite clear about their abilities and experiences. After listening to Xiao Yao''s story, Fang still has no problem.