To develop a professional app, we must first have a general framework, as well as the real core content of this software. The core of the photo wall is not taking photos with mobile phones or modifying the filter effect of photos.


    The real core is the integration of many social elements in the mobile terminal, such as the establishment of good friends, reply, sharing and collection, etc., which is the greatest value of photo wall as a service rather than an application.


    “。。。 100% free custom designed filters and frames can be shared in real time on Facebook, twitter and other social platforms. Parallel and radial blur effects can provide additional depth of field effects, that is, the effects that need professional SLR cameras. My idea is to make this effect a fool, and everyone can take pictures of SLR effects with their mobile phones. "


    Back in his bedroom, Arthur sits in front of his laptop, watching Edward ye in the video window and two IT technology elites from the game studio. He starts to introduce all the effects he can think of in the photo interface on Huawei''s mobile phone.


    Since he wants to imitate, Arthur will not be hesitant, but will act immediately. He can seize every day. Compared with INS development company, his biggest advantage is that he knows what software he wants and what it will look like when it is finally formed. In this way, he can take fewer detours and go straight to the molding products from the beginning.


    "Upload is not limited, that is, shoot and share! Interact with friends by receiving and sending, compliments and comments, and the software should fully support all front and rear cameras of all smartphones


    Listening to their boss''s explanation, the three people, including Edward, were recording key words with notes. After Arthur finished speaking, Edward said, "boss, listen to your idea. This application software not only involves professional photo processing system, but also involves the network community, as well as the software''s own sharing platform. If it is to be opened in a short time, it will also involve the network community It requires a large team and a large amount of money to customize a professional photo processing system. Only in this way can the development cycle be shortened. "


    "I know. So, I need you to get the money when I get back to London. Just call me together and set up a 20 person development team. When I get back to London, I will be in charge of this studio myself!" Arthur attaches great importance to this photo wall app. Whether it can be relied on to divide a big cake in the social market of the online world in the future, it depends on it.


    "OK, boss, I''ll post the recruitment information right away." After listening to Arthur''s idea, Edward, as an IT professional, naturally saw the excellent and future prospects of this software. At the same time, he admired his own young boss who did not learn and had skills.


    Next, Arthur began to desperately recall all the relevant filters about mobile phone photography. To tell the truth, he was really a little regretful. Why didn''t he narcissistic at the beginning and make clear the function of mobile phone photography.


    As for the fact that it is a bit too large to set up a 20 person development team as soon as he comes up, what he wants is fast. Since he wants to be fast, he wants to seize time. When he knows that he is behind others, he can only win by more than one by using money. He believes that if the external conditions are enough, he can catch up with the latter.


    Really don''t say, still really let Arthur this shameless plagiarist give crooked, hit the fatal weakness of INS development company!


    Ins company has only two founders since its establishment. Yes, there are only two people in the company. The two founders touch the stone and develop it. Until 2011, when it obtained a round of venture capital of 7 million US dollars, INS company increased to 4 employees, and then to the 13 person team at the time of acquisition. Therefore, the personnel organization of INS has been extremely streamlined.


    Such a small team can cope with the rapid growth of users and provide innovative services, which is another wealth legend of Silicon Valley.


    The success of INS has been able to "fight the big with a small number of employees". With only a dozen employees, it was acquired by Facebook for us $1 billion. It has become a benchmark in the industry. It is unbelievable to say it.


    However, this time, their fate, I am afraid, will be changed, the miracle in Arthur thought of them, has been plundered!


    In the video conference, Arthur said a lot about the functions of many apps in his memory. The more he said, the more dignified Edward''s face was. Finally, he said directly, "boss, there are too many functions and too many changes. Although it is comprehensive, it may not be able to win the favor of users!"


    "Well?" Arthur was a little confused by Edward''s words. According to his comparison with a penguin, isn''t the more functions, the more comprehensive, the more popular he is?


    It''s not surprising that Arthur has this idea. After all, his understanding of INS is really limited to what he knows from materials and reports, and he has not even used it.


    Compared with general app, the life cycle of INS can be as short as half a year and as long as two or three years. INS has been able to maintain the trend of being popular all the time, which is beyond the normal expectation. If we add the limited phrase "less change", it seems that it completely violates the law of "liking the new and hating the old" in the mobile Internet.If you are an early user of INS, you will find that INS has not been much different in terms of user interface, function and other aspects.


    Looking at the essence through the phenomenon, it is this kind of invariance that makes ins stick to it all the time. The core of the unchangeable is to follow the people''s Xinxing operation, user psychology and usage habits. After all, there are always some things that are difficult to change. Ins cleverly integrates these hard to change things into its own core.


    In fact, many European and American app software are like this, which is completely different from the situation in China that Arthur remembers.


    According to Arthur''s memory, the development path of app is like this: first, it attracts users to download and use with simple interface and practical functions.


    After the number of users reaches a certain level, they start to update and add more functions. Then, in order to maintain the update frequency, many flashy functions were added. As a result, the response speed and user experience of APP began to decline.


    Then, in order to make a profit, the app was completely destroyed by adding irrelevant things such as advertising, shopping, community, news and even intelligent hardware.


    By this time, the app has lost its original flavor and function, but succumbed to the magic of money, become puffy, and completely go into the misunderstanding that comprehensive is equal to powerful.


    TianChao''s app is proud of all, because it can win the favor of investors, make profits as soon as possible, and have the potential to develop into various fields. But don''t forget that a professional app suddenly involved in other businesses, compared with other fields, often involved in only superficial, not welcomed by users!


    In Europe and the United States, on the contrary, they think that small and beautiful, professional and Jing are the foundation of app''s rapid development. In order to make an app successful and increase its lifetime, it is necessary to return to the original nature, refuse fuzzy positioning, and do a good job in a down-to-earth manner. Once it becomes a four different, the crisis may also begin to envelop.


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