Chapter 134


    Back at Xifeng Electronics, Wang Tie asked Yi Feng, “Brother Feng, are you still training them this afternoon?”


    “No need, after a week of onboarding training, they’re ready to start working. Prepare to take them to the repair center and get them used to the work environment there.”


    “Also, have them bring the technical documents I’vepiled and study them regrly,” Yi Feng said with a smile.


    “Okay, I’ll do that right away,” Wang Tie nodded in agreement, about to leave when Yi Feng stopped him.


    “Wait a second, don’t rush.”


    “What’s up, Brother Feng? Is there something else?”


    “Tomorrow, go rent the five shop locations we’ve decided on, and hand over my design ns to the constructionpany.”


    “Also, open a store next to Zhao Xingyue’s ce, right across from them.”


    “I want him to experience what it’s like to have Xifeng Electronics in town; there’ll be no business for him!” Yi Feng said with a coldugh.


    The real counterattack starts now!


    “Hehe, alright, Brother Feng, I got it!” Wang Tie replied excitedly, eager to get started.


    “Alright, go on, the business of Xifeng Electronics still depends on you,” Yi Feng patted his shoulder, saying.


    “Don’t worry, Brother Feng, I’ll take care of everything!” Wang Tie grinned broadly.


    “I’ll get to it then!”


    Turning around, Wang Tie left to start another busy day.


    Yi Feng smiled and returned to his private office, booting up hisputer.


    Next, it was time to deliver a heavy blow to Shengde Company’s business!


    Shengde Company was aputer parts distributor. The goal was to dissuade downstream distributors or stores from purchasing from them and even to return their goods to Shengde.


    The best and quickest method was to tarnish Shengde Company’s reputation.


    Once their reputation was tarnished, they would no longer have any business.


    Therefore, Yi Feng’s specific tactic was online public opinion!


    This method of manipting public opinion had been foolproof in the past. To tarnish a brand, all one needed was to continuously hire inte trolls to spread negative information. Over time, as the message was passed from one to another, the brand’s negative image would be established.


    Even if the negative point was fabricated, in the eyes of consumers, it would be perceived as true. This is known as “a lie told a thousand times bes the truth.”


    In fact, this involves advanced knowledge of media studies. Both tarnishing and building a brand rely heavily on guiding public opinion.


    The most typical online public opinion war urred between joint-venture and domestic cars, where both sides manipted inte trolls and influencers to attack each other. However, the joint-venture car trolls were more aggressive, guiding the narrative that domestic cars had inferior technology. As a result, even if domestic cars performed well, many consumers would still prefer joint-venture brands.


    Because when users search for information online or consult with others, those people are either inte trolls or influenced by them.


    Once they adopt a certain viewpoint, it bes difficult to change. If they think domestic cars are bad, then they are perceived as bad, and this viewpoint is spread to others.


    Yi Feng had a deep understanding of online public opinion and had engaged in numerous online public opinion battles withpetitors. He was well-versed in these tactics.


    In today’s wild inte era, tarnishing apany’s reputation is easier than ever. Most inte users, new to the online world, are easily swayed.


    After all, most inte users are not seeking the truth but rather a means to vent their emotions online.


    Yi Feng began drafting a post.


    “Exposure! The dark side of theputer parts industry! My personal experience, please beware!”


    Yi Feng, posing as a victim scammed by Shengde Company, wrote the article.


    In the article, Yi Feng, as the victim, used Shengde Company and Nie Xin of selling inferior and even refurbished parts to individual users and distributors, making a tearfulint.


    After stating the facts, Yi Feng exaggerated further, adding how Shengde Company looked down on individual users, depicting the capitalists’ disdainful and ugly faces.


    This part of the content would anger anyone who read it, making inte users easily empathize with the victim’s perspective.


    At the end of the post, Yi Feng also attached some ambiguous evidence, some real, some photoshopped, to corroborate his story.


    Moreover, he listed the names of stores and secondary distributors cooperating with Shengde Company, information that could be publicly obtained from Shengde.


    Under the pressure of countless inte users, these partners of Shengde Company would likely distance themselves.


    After finishing the article, Yi Feng smiled satisfactorily. His literary skills were not bad, expressing emotions vividly through text. He believed this post would cause a sensation.


    With his bot software, no post could fail to be popr.


    Yi Feng switched his IP and ount, first posting the article on Tianya, then using his bot software to mimic inte users’ments to bump the post.


    Within half an hour, the post had received thousands ofments and tens of thousands of views, quickly bing a featured post and pinned by the moderator.


    Simultaneously, Yi Feng reposted the original article to Guangxi and other major BBS forums nationwide, again using his bot software for mass bumping, simting supportivements and additional victims “scammed” by Shengde Company.


    Public opinion, once ignited, will be further exploded by countless users.


    This is the theory of trending topics; once you make it to the hot search, if the issue is captivating enough, countlessizens will boost its poprity.


    The post had already begun to appear widely and became a featured hot topic on major forums. All that was left was to wait for public opinion to ferment!


    …


    The next morning.


    Nie Xin and Zhao Xingye were having morning tea at Tao Tao Ju teahouse.


    “Damn, brother Zhao, you have no idea how arrogant those two kids were, especially that Yi Feng, even throwing documents in my face!”


    “You don’t know, at that moment, I really wanted to p him!” Nie Xin cursed, smoking.


    Zhao Xingye poured him tea, smiling, “Don’t be angry. That kid Yi Feng is not far from bankruptcy. I bet there will be more people going to their stores to cause trouble in the next few days!”


    “With so many defective parts sold, Xifeng Electronics’ reputation is doomed to stink!”


    Nie Xin took a sip of tea, cursing, “Bankruptcy serves them right!”


    “But, brother Zhao, do you think… they could cause us trouble?”


    “I have a feeling that kid Yi Feng is not easy to deal with.”


    Nie Xin’s face showed concern.


    Since his interactions with Yi Feng, he knew Yi Feng was a meticulous thinker, not a fool. After secretly sabotaging him this time, could Yi Feng just let it go?


    Probably not.


    Zhao Xingye waved his hand,ughing, “Don’t worry, what can those two kids do? Even if theyin to the Industrial and Commercial Bureau or go to court, let them be. It won’t lead to anything.”


    Nie Xin nodded, “Right.”


    He thought about it and felt Yi Feng didn’t have any effective countermeasures, feeling somewhat relieved.


    “Ha ha,e on, brother Zhao, let’s drink tea,” Nie Xin raised his cup.


    This time helping Zhao Xingye had been quite profitable for him, feeling very pleased.


    “Cheers,” Zhao Xingye said with a smugugh.


    As they were drinking tea, suddenly Nie Xin’s phone rang.


    Opening his phone, it was a call from his boss, Pan Chengfu.


    “Hello, boss!”


    “Nie Xin, what the hell have you done?! Thepany’s phone lines are almost blowing up!”


    “What? What’s going on, boss?” Nie Xin waspletely confused.


    “Just get your ass back here now!”


    After the call ended, Nie Xin was bewildered.


    What was going on? Why was the boss so angry?


    “What’s wrong, Old Nie, who was that? Boss Pan?” Zhao Xingye asked curiously.


    “Yeah, the boss wants me to rush back. Seems like something big happened, and he sounded quite… angry.”


    Nie Xin suddenly felt uneasy, losing interest in morning tea, and quickly stood up to grab his coat.


    “Brother Zhao, I’m afraid I can’t keep youpany for tea today. I need to head to the office!”


    Zhao Xingye was taken aback, “Er, okay then. Take care, bro. If there’s any issue, you can call me.”


    Nie Xin nodded, about to leave when his phone rang again.


    It was a call from his colleague He Raoguang.


    “Hello, Old He, what’s up?”


    “Old Nie, you’ve really done it this time!”


    “What? What happened?!”


    “Didn’t you see the post online? You’re gonna ruin thepany, damn it!”


    “What post?” At this moment, Nie Xin was still clueless.


    “Don’t you know what you’ve done? A customer who bought defective parts has exposed you online! Now that post is too hot! Thepany’s phones are almost exploding! The calls are mostly to curse you, and some are cursing thepany! You’re killing thepany!”


    “What?!”


    Nie Xin’s mind went nk,pletely dumbfounded.


    ———-


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