The next day, people from Yangcheng pharmaceutical factory invited Qin Feng and Shi Dazhu to the pharmaceutical factory.


    When you get to the pharmaceutical factory, you can see Wang Aoji in the warehouse. It has been squeezed into a mountain and can''t be sold at all. However, to Qin Feng''s surprise, the outer packaging is still a red can packaging, which is no different from later generations.


    It can be seen that this is really a century old shop.


    "Can I have a can?" Qin Feng asked.


    "Of course!" Many leaders nodded again and again.


    Qin Feng opened a can and drank it.


    Show your teeth slightly.


    This is a little bitter! This Wang Luoji is really a little bitter. It makes people feel very astringent. It really feels like a good medicine tastes bitter.


    After drinking a can silently, Qin Feng turned around.


    In the whole plant area, only almost half of the production lines are in production. It doesn''t look like going bankrupt. There should be sales. Then why invite yourself?


    Qin Feng carefully recalled the dispute between Wang Laoji and JDB. At the beginning, it was noisy. After all, as the most popular herbal tea beverage brand at that time, it finally filed a lawsuit because of the brand dispute, and it was known all over the country for several years. Once both sides were hurt.


    The news that promoters on both sides quarrel with each other happens from time to time. This has led to its rush to market and wants to take advantage of the this opportunity to seize market.


    As a result, Wang Aoji and JDB had a lawsuit for many years and did not fall. Finally, it fell down!


    "Mr. Qin Feng, do you have any golden ideas?" The leader of Yangcheng pharmaceutical factory asked.


    Qin Feng nodded.


    "I think you invited me to help you promote herbal tea, rather than going bankrupt!" Qin Feng said, "it''s far less serious than you said, isn''t it?"


    The leader of Yangcheng pharmaceutical factory gave a thumbs up.


    "It doesn''t mean there is no crisis at all. As you can see, there are too many stocks here. We have always wanted to stock, but it has been difficult to open sales. It''s a headache. For a long time, now the market competition is so fierce, we will be affected by the market sooner or later. " The person in charge of Yangcheng pharmaceutical factory is worried.


    This is Yangcheng, one of the earliest open cities in the mainland. It accepts all kinds of foreign cultures and has the most information. They know very well how cruel business competition is.


    Of course, there are other reasons for this. For example, state-owned enterprises are becoming increasingly bloated, and the state hopes to increase reform.


    "In my opinion, the biggest problem that you can''t promote sales lies in one point, that is, brand positioning!" Qin Feng said.


    "Brand positioning?" Everyone was surprised.


    "Yes, your brand positioning is inaccurate. At present, your position is a good medicine for removing fire and drinking after getting angry. This leads to the limitation of its market. In Yangcheng, people are easy to get angry because of the hot and dry weather, so they have more habits of drinking herbal tea. However, in other regions, it is different. If it is only positioned as a good medicine, there is naturally a problem in the market. Also, there are problems with your advertising. I saw your advertisement. Your advertisement is a little boy. In order to get Wang Laoji in the refrigerator, he kept rubbing his ass against the refrigerator door and wanted to open the door. The slogan is: healthy family, always accompany! " Qin Feng shrugged.


    "What''s the matter? Not good! This is not the purpose of Wang Aoji! " The person in charge of Yangcheng pharmaceutical factory didn''t understand.


    "Of course, this purpose is good. But this will position it as a drug. Since it is a drug, we have a deeper understanding in our minds: it is a drug, three poisons! " Qin Feng said, "then the market is naturally limited!"


    "What about that?" Everyone asked anxiously.


    "Very simple, accurate positioning. Don''t position it as a medicine, but as a beverage. Also, we must set up an idea for all consumers, that is, herbal tea is not cold! " Qin Feng said, "in the mainland, if you want to say herbal tea, it is cool and white!"


    "How do you do that?" If many people in charge of Yangcheng realize something.


    Qin Feng smiled.


    "I have two conditions!" Qin Feng said with a smile.


    This is about terms! The person in charge of Yangcheng pharmaceutical factory looked helpless and looked at Shi Dazhu, "you little brother, you really have your style!"


    Shi Dazhu laughed.


    "Of course! Otherwise, I''m working for you in vain! " Shi Dazhu laughed. Instead of thinking that Qin Feng was wrong, he was deeply proud.


    When dealing with these people, you say everything you want, and then talk about the terms, it''s too late. If you don''t say anything and talk about conditions, you can''t agree. It''s most effective to have to pinch this point.


    "First, I want 2 million cash! Second, I hope you can start some contacts and help me a little! " Qin Feng said.


    "No dividend?" Many heads of Yangcheng pharmaceutical factory were surprised.


    This is Shi Dazhu, but he put forward the proposal of profit sharing. And that''s the big head. Now Qin Feng only needs 2 million cash and doesn''t want to share profits. It''s a lot of 2 million cash. It''s a huge sum of money in the mainland, but it''s really nothing in Yangcheng.


    "Well, no dividends. Because, this busy, perhaps a little trouble, perhaps for you, it''s not trouble. But I want you to help me. I''ll use this dividend in exchange for this favor! " Qin Feng said very seriously.


    "As long as your plan is approved by us, that''s OK!" Many leaders of Yangcheng pharmaceutical factory looked at each other and nodded.


    They have been operating in Yangcheng for so many years, and all levels will sell them a little. As long as it''s not too difficult, it''s no problem. Besides, at Qin Feng''s age, it can''t be difficult.


    Besides, if they really can''t solve it, don''t they have Shi Dazhu. Shi Dazhu has been praised by Comrade Xiaoping. This is not an ordinary private entrepreneur.


    This is a private entrepreneur to be established and advertised by the whole country.


    "The slogan is: if you''re afraid of getting angry, drink Wang Luoji!" Qin Feng said with a smile.


    "That''s all?" Everyone was stunned.


    Qin Feng nodded.


    "The more a brand wants people to go deep into the hearts of the people, the more concise and clear it is." Qin Feng said definitely.


    Many people in charge of Yangcheng pharmaceutical factory murmured, hey, that''s true. This sentence is simple and clear, and it immediately named the role of Wang Luoji.


    The brand positioning is very accurate.


    "One suggestion is to make the herbal tea taste a little sweeter, not so bitter, and use it as a beverage to capture the market." Qin Feng said.


    The eyes of many heads of Yangcheng pharmaceutical factory brightened.


    "As for advertising, it''s very simple. People all over China love hot pot, and almost no one doesn''t like it. The biggest problem with eating hot pot is that it is easy to get angry. Then take this as the theme. " Qin Feng said.


    "Wonderful! That''s a good idea! OK, we agree with your plan. Money, we''ll put it into your account. Now tell us what you want us to do! " The person in charge of Yangcheng pharmaceutical factory asked, "Lao Shi, if you want to do your best, you may not stand idly by!"


    "Of course!" Shi Dazhu smiled and nodded.