The ledger is not thick.


    Jiang Fan took it from Qian Sihai and simply turned a few pages.


    The discovery is a total statistics and a detailed record of each person who has a certificate of deposit.


    According to the information provided in this account book, Heyang city has a total of more than 233000 households and more than 112000 people.


    Among them, about 110000 people have more than 100 certificates of deposit.


    If there are more than 1000 certificates of deposit, there are less than 10000 people.


    As for Wanguan certificates of deposit, there were 732.


    These 732 people represent the 732 richest families in Heyang city and control most of the most profitable businesses in Heyang city.


    It is also the biggest potential customer of the wine brewed by Jiang Fan in his plan.


    After carefully reading the names and specific descriptions of these 732 people, I was surprised to find that there were acquaintances in them.


    Lu Xuezhen, the owner of the Lu family in the south of the city, has a total of 80000 certificates of deposit in Sihai bank.


    Isn''t this Lu Zhaoling''s family?


    Speaking of... I haven''t seen each other since hundreds of passes in Fujiang yuankeng. I don''t know what happened to Lu Zhaoling?


    Jiang Fan still likes this kind of loose money boy who is willing to give money.


    After all, people are stupid and have a lot of money. You have to take a chance if you want to meet them.


    "Sure enough, the richer the rich, the poorer the poor. The 732 rich people with certificates of deposit of more than 10000 yuan, and the least one has certificates of deposit of more than 30000 yuan. The most one, the certificate of deposit of more than one million yuan? They don''t spend the money. Why do they just keep it in the bank? Do they eat ash?"


    After reading the whole account book, Jiang Fan asked with some incomprehension.


    "Well... Lord Cheng Wei, the business in Heyang city is basically covered up, and all the businesses that can be done are done by others. Therefore, everyone is almost like a well water does not invade the river. If you keep your one-third of an mu of land, the money you earn can only be saved in the bank except for daily expenses. After all, even if you want to buy land, there is no land outside Yes. "


    Qian Sihai explained.


    Jiang Fan suddenly.


    The economic environment of feudal society was relatively solidified.


    Both economic thinking and economic mode are far less active than their own world.


    Therefore, the circulation of money is very slow.


    In addition to purchasing land and enjoying life, people in feudal society basically had no other consumption ideas.


    Jiang Fan clearly remembers that he once read a story about ancient times. In that story, a very rich and prosperous Dynasty was characterized by the moldy grain piled up in the warehouse and the copper money piled up in the warehouse until the rope rotted.


    This situation, in their own world, is simply unimaginable.


    "In other words, for these rich people in Heyang City, they are not short of money, but they lack a reason to spend their money willingly?"


    Jiang Fan said.


    Qian Sihai was stunned and straightened out the logic of Li Jiang Fan''s sentence in his mind. Then he nodded and said, "Lord Cheng Wei is right. That''s almost what he meant."


    "That''s good. In this way... It''s almost impossible for our hunger marketing plan to fail. First, it takes a month to stir up the reputation of the wine, and then we can make the difference of the wine through packaging and the so-called limit. At that time, we can''t help those who have money not to be crazy about our wine!"


    Jiang Fan said with a smile.


    "Packaging? Differentiation? Er... Mr. Cheng Wei, it''s not convenient for you to talk about it in detail?"


    Qian Sihai didn''t understand, so he couldn''t help asking.


    "It''s very simple, Mr. Qian. You see, now our wine is canned in the most common wine jar, one jar and one kilogram, and the standard price is three passes, right?"


    Jiang Fan said, pointing to the wine in the shop.


    "Yes, the cost of these wine jars is only two Wen each. If our wine increases the price to three levels, the cost of wine jars can be ignored."


    Qian Sihai nodded.


    "The so-called packaging differentiation is to further improve the value of wine by changing the carrier of wine when the quality of wine has little change. For example... Does Qian Yuanwai know glass?"


    Jiang Fan talked with assurance.


    These are all well-known sales common sense in his world, but they are insights that everyone has never heard of in this world.


    If not, the previous methods proposed by Qian Sihai and Qian Sihai would not have caused such a sensation in the first two days of implementation.


    Those methods are too new for people in this world!


    "Coloured glaze? Naturally, I know. I still have a pair of coloured glaze ornaments in my family. They were bought from merchants in the western regions. It costs... A lot."


    Qian Sihai didn''t know why Jiang Fan suddenly mentioned glass. Although he was curious, he still answered honestly.


    "Yes, colored glass, what a precious thing. Commissioner Qian thought, if I use colored glass bottles to hold our wine and sell it, how much should we sell our wine?"


    Jiang Fan asked with a smile.


    "Ah?! glass bottle... Wine?!"


    Qian Sihai instantly stood on the spot and looked at Jiang Fan with an unbelievable expression.


    "What? Does Mr. Qian think it''s not feasible?"


    Jiang Fan continued with a smile.


    "Well... Lord Cheng Wei, the pair of glazed ornaments in my family cost hundreds of dollars when we bought them. Even if we don''t mention the price, it''s hard to find a glass bottle suitable for wine. It''s really because there are so few glazed ornaments that it''s almost difficult to find the same kind of glazed ornaments. If there are, it will be a sky high price."


    Qian Sihai thought Jiang Fan''s idea was too naive, but he didn''t dare to say it clearly. He could only explain it carefully.


    "Don''t worry, I''ll solve the problem of colored glass. You just need to consider how to sell it. Of course, as you said, colored glass is very rare, so I''ll mix the liquor filled into the colored glass bottle again. The final degree of wine will be higher than the current degree of wine."


    "The liquor is better, and the glass is used to hold the wine, so the price should be adjusted. At the same time, because the glass is very rare, the quantity of this kind of packaged wine can not be too much, which is limited sales. Limited sales by echelons can make the profit reach an unprecedented level."


    "At that time, we should prepare a gift box for each bottle of wine. There should be many other things that can improve the quality. We will talk about the specific details in a month. You should have psychological preparation in advance."


    Jiang Fan said confidently.


    He really doesn''t have colored glaze, but there is one thing. Judging from the appearance and texture, it is basically no different from colored glaze.


    And this kind of thing is also very cheap. It can be seen everywhere in Jiangfan''s world. It can be used to replace glass.


    This kind of thing... Is glass!


    Looking at Jiang Fan with a pair of Zhizhu in his hand, although Qian Sihai could not understand and imagine, he remained silent and nodded and agreed.