After a whole morning, the auction finally came to a successful conclusion.


    A few of the richest businessmen in Heyang City, more than 100, left the lobby of the store with a satisfied smile, while most of them were full of regret.


    Because the auction is completely closed, it is impossible for outsiders to know the real situation at the first time.


    However, the auction prices of all 33 sets of wine will spread wildly to the whole Heyang city and then to the whole territory of Dazhou in the shortest time!


    The Qian family will naturally complete the specific publicity offensive, and Jiang Fan will teach the Qian family in detail how to publicize and the key points of publicity.


    Looking at the large amount of money and tickets piled up on the auction platform, Qian Rushan was speechless.


    Su xiaonuan, Lin Wanqing and others are also in a trance.


    Before the auction, Jiang Fan said that the auction would make a huge sum of money.


    Everyone also believed Jiang Fan''s judgment. After all, before that, Jiang Fan had never failed since they knew Jiang Fan.


    But no matter how much I believe Jiang Fan''s judgment, no one can think that 33 kilograms of wine... After the so-called "packaging", it can sell at such a terrible price!


    According to the standard price, thirty-three kilograms of wine can only be sold for one hundred.


    As a result, through these "packaging", the final turnover reached a terrible 470000.


    A gap of 4700 times! Even if it is so true in front of the public, it still makes the public feel incredible!


    "Cough, this... This is really amazing. No matter how limited and rare, in the final analysis, it is just thirty-three kilograms of wine. How can those people behave so crazy?"


    After a long silence, Qian Rushan coughed twice and finally couldn''t help asking.


    "The basic principle of selling things is to let buyers recognize the core value of goods and form a scarce image for their goods as much as possible. If they can improve the added value of goods, it will be more perfect. So think carefully. Does this auction meet these conditions?"


    Jiang Fan smiled and handed the money ticket to Lin Wanqing, then said: "the wine itself is limited, and promised that there will be no more circulation in the market. Take glass bottles and glass cups as value-added promotion items, so that the wine has the basis for selling at a high price."


    "The final concept is to make all participants believe that buying back these limited quantities of wine at a high price is absolutely not at a loss. Even if they are not willing to drink, they will be able to sell the wine at a higher price than when they bought it in a few years, so it is a cost-effective business no matter what they think."


    "In this way, the price of wine will continue to rise. No one will pay attention to how much wine itself is worth, but how much wine can be worth in other people''s eyes! When a limited number of immortals get drunk and become a value symbol, our goal will be completely achieved."


    Qian Rushan nodded his head.


    In fact, Jiang Fan didn''t understand all these words.


    What he really understood was about half, but this did not prevent him from forming a detailed understanding of Jiang Fan''s business philosophy.


    "Brother Jiang, I won''t stay much longer. My father is still waiting for me to go back and tell him the detailed process and results. I believe my father will also be greatly shocked by this auction. I''m afraid many businesses of our Qian family will change accordingly. It''s really amazing. If it wasn''t for my personal experience, I can''t imagine that these shrewd businessmen in Heyang city will also change So impulsive and crazy. "


    Qian Rushan said with emotion.


    "Similar business methods, as well as the hunger marketing I told your father, but in the final analysis, the goods sold must have enough excellent quality and make buyers eager to buy. Only in this way can the corresponding business means play the greatest role."


    Jiang Fan said.


    Qian Rushan bowed down to be taught, and then left the shop excitedly.


    "This money is used to buy gold and store it in our house. It''s useless to keep too many money tickets in hand."


    Jiang Fan turns around and says to Lin Wanqing.


    "OK, then... Brother Jiang Fan, now we get a lot of money from selling wine. If we live a simple life, we can''t use so much. Can we exchange the extra money for gold?"


    Lin Wanqing asked.


    "Well, let''s change them all. Make some preparations in advance. Anyway, we won''t lose money. The gold still keeps its value."


    Jiang Fan nodded.


    "Young master, there''s just one thing. I didn''t have time to tell you before the auction. It''s about the houses in our village. Yesterday, the Chengshou people went to our village, which means that the land is now Chengshou''s, so they asked the rest of us to move away. They want to tear down the whole village."


    Su xiaonuan scratched his head and then said, "I asked them for demolition compensation according to what you said before, young master. As a result, they couldn''t understand why we had to ask for the money, so they couldn''t dismantle it yesterday. They looked very angry. Young master, you have to be prepared. Maybe the city guard will come to you to talk about it."


    "Well, I see. If you want us to move and don''t want to give compensation, how can there be such a good thing in the world? You don''t care what the other party said. Just remember, if you don''t give compensation, you will never move or allow the other party to tear down the village."


    Jiang Fan said.


    "Yes, young master. But... In fact, I don''t understand very well. Even though the land has been sold to each other, it''s good that the other party doesn''t need us to tear down the village. Why do they tear down the village and give us money?"


    Su xiaonuan rubbed his hands, hehe smiled and continued: "although I was very righteous when I asked them for money, in fact... I was a little guilty. I always felt that it was not authentic to do so."


    "What''s wrong? I ask you, we just sold the land to them, but we didn''t sell the houses in the village to them, so are those houses still ours?"


    Jiang Fan rolled his eyes, looked at Su xiaonuan and said.


    "Yes... Right?"


    "Change the doubt into affirmative! It''s ours! In that case, why don''t they give us compensation if they want to demolish our house? If they don''t give compensation, don''t demolish the village. The land is theirs and the house is ours. So we can still live in the village at any time. If they don''t feel troublesome and inconvenient at that time, we don''t care."


    Jiang Fan waved his hand and said.


    This logic made Su xiaonuan a little difficult to understand, but if he continued to ask, he was afraid of being scolded, so he could only nod his head.