December 18, 1977, seven days before Christmas. All major American TV stations and world-famous TV stations are broadcasting three advertising films, some like MV. In this era, advertising has not been shot like this. It does not fully reflect the product, but more reflects the convenience of life brought by the product to people.
Bao Zixuan was very satisfied with the advertising film sent by John chambers. Moreover, in order to start the first shot, heiyun has invested a total of US $10 million in advertising. If the sales of audio-visual listening do not meet the expectations, all efforts of heiyun this year will be wasted, and all profits will be left in the newly-built plant. And the money to buy land every month, so the second phase construction of heiyun factory will face the risk of total suspension.
Each Walkman is a story. The first sports Walkman, Boji Xiaosi is wearing a sportswear and climbs the mountain with the Walkman on her waist. Her figure is perfectly reflected in the tight exercise clothes. There is a beauty of youth and vitality. Only she listens to music on the way to mountain climbing, and others can only look at it with envy. When we reached the top of the mountain, just one tape had been played. The cameraman gave the Walkman a close-up shot. He saw that Boji Xiaosi took the tape out of the Walkman, changed the direction and put it back. After the inside is rotated, the music rings through your ears again, and the advertisement is finally a positive picture of this walkman. With the black cloud Walkman, music is everywhere. Christmas is fully on the market and choose better gifts.
The second is that Poji Xiaosi was on the plane, and a wretched man tried to chat her up, which made her very upset. At this time, when I thought of the portable listening in my bag, I took it out, put on headphones and began to listen to music happily. Looking at the many words she said to Boji Xiaosi, after she didn''t respond at all, she began to turn to a beautiful woman sitting on her right hand to chat up. The beautiful woman was very upset and in a very bad mood. When she finally got off the plane, Boji Xiaosi was not affected by the obscene man and left happily. The girl who was disturbed all the way got off the plane with a black face.
After the two girls met at the baggage claim, she asked Boji Xiaosi how she was not affected. At this time, Boji Xiaosi took out a walkman from her bag and said, "because I have a black cloud Walkman, I can listen to my favorite music when I don''t want to listen to annoying people." Finally, there is a front picture of black cloud walkman. With black cloud Walkman, the noise will never be there. Christmas is fully on the market and choose better gifts. This style is put in the bag because it is designed according to the size of sachets commonly used by women.
The third part of the story is full of learning atmosphere. Boji Xiaosi didn''t do well in Russian this time. Her father brought her a walkman. In order to learn Russian, he came home from school every day, ran on the school bus, ran on the playground in the morning, and did many things without ears. He could learn Russian at the first time.
In the second exam, her Russian took the second place in the whole school. The first student because her mother was Russian. This shocked everyone and thought it could not be her result, but when he played the Russian words in the listening to the teacher, the teacher recognized her result. To learn a foreign language well, you should have a walkman so that you can listen to a foreigner every day. Finally, there is a front picture of black cloud walkman. With black cloud Walkman, knowledge is everywhere. Christmas is fully on the market and choose better gifts.
Boji Xiaosi is angry. She performs the three photo types perfectly. She grasps them very well, whether they are sports, Royal sister fan or students, which makes many advertisers favor her.
What''s more popular than Boji Xiaosi is the black cloud walkman. The avant-garde photo type can be well applied in both study and life. It''s really very convenient. Many parents worry that their children''s foreign language learning is not good and want to find expensive tutors, but now only a Walkman and a few tapes can solve most of the problems. What a convenient and perfect solution!
What drives her is that Joanna is also popular at Harvard. After all, the appearance of the three products is designed by her, which makes her recognized as the most talented new designer. Many industrial designers will also find him and ask her to design products for him. When the students knew she had a walkman in her hand, they all wanted to see it.
But after seeing the limited edition of his titanium alloy, some students want to buy it at a high price. After all, this walkman with number 002 may be the top number I can buy on the market. Boss heiyun gave it to his mother with number 001. It''s impossible for you to buy it. It was rejected by Joanna.
After the advertising fire, John Chambers gave an interview to the Boston post. Introduce the audio listening performance of the black cloud company in detail. In addition, there are 100 limited edition titanium alloy walkmen of each style, and heiyun has produced 300 in total. It costs $3999 each. The aluminum alloy version has 1000 sets of each style. Heiyun has produced 3000 sets in total, and each set costs US $999. The common version is unlimited and the global uniform price is $149. You can go to the major local agents to buy.
Major stores that didn''t take John Chambers seriously are looking for her now. After all, there are too many people who come to ask if there is a walkman every day. The black cloud Walkman has become the most expected gift this Christmas. Major shopping malls in the United States have ordered a large number of walkmans for the first time, and they must pay a deposit. In fair competition, the selling price must be $149, which is why heiyun company is cultivating high-quality fan consumers to make people trust and trust heiyun products more. Tell the world that we are a responsible company, always operate in good faith, and will never start from scratch.
Some people are happy and others are sad. Sony headquarters plays three advertising films of black cloud in the conference room. Akio Morita sat at the top, looked at his people and said, "can you tell me that the product we just prepared for the project has been produced now, and we need to find a solution." Then he looked at the personnel of the legal department of the company.
At this time, the person from the Ministry of Justice said: "Mr. President, we have checked the patent barrier of black cloud. If we want to produce Walkman, we must have their authorization. Otherwise, we can''t go on the market."
Akio Morita: "then contact them and see what conditions they have."
Philips did not expect that the patents sold would make a company create such a sensational product. It seems that it is going to buy some patents for the walkman in heiyun''s hands.
Since returning to the United States, baozixuan has been a good student on campus and has classes on time every day. After all, he missed many courses some time ago. When I came back, I sent out several titanium alloy versions to listen with the sound. They were all professors who had a good relationship and cooperation with him. After all, they still need to use others in the future.
In addition to the 100 titanium alloy versions to be listed, baozixuan gave dozens more to people, and the rest to people in need to broaden their contacts. After all, this walkman gimmick is still very loud.
In the dormitory, I made a call to Koichiro Gucheng, who is far away in Xiangjiang. There, Koichiro Gucheng is actively adjusting production capacity. At present, the workers work in two shifts, and the daily output has reached 20000 units. The production of 400000 units is guaranteed before Christmas.
The main battlefield of this sale is the United States. On December 20, two Boeing 747 cargo aircraft will fly from Xiangjiang to Boston and Los Angeles, where 200000 walkmans will be distributed to all parts of the United States. RB will allocate 80000 units and 80000 units in Europe. The rest is the rest. Only 10000 units are prepared in Xiangjiang.