Fortunately, Wang Liang was just a little injured. He called Wang Baolai. Wang Baolai drove his village van to the scene and even came back with a car.
Wang Baolai was shocked by this. He felt that he had to send another person to take care of Wang Liang in case something happened on the way.
So Wang Baolai found a flexible young man from the village to purchase raw materials with Wang Liang.
However, after he came back, Wang Liang put forward another plan, that is, to contact the village committees and ask them to collect millet on their behalf. After collecting all the millet, he would go to pull it. Wang Baolai agreed to the plan, so as to avoid the dark road at night in order to catch up. Even in bad weather, you can easily avoid it.
Half a month after the reunion, Wang Baolai received proxy requests from no less than 20 students. Of course, quite a few of them were not Wang Baolai himself, but relatives or friends. They are going to each county to open a door as an agent.
In order to standardize the business strategy, Wang Baolai decided to train these agents first.
In Wang''s Chuang Tzu, Wang Baolai held a training course for agents and gave a general account of his marketing strategy.
One of the most important marketing strategies is free tasting. In order not to make some people get free rice wine repeatedly, the scheme requires registration of ID card. Each person can only get one or two bottles.
To this end, Wang Baolai specially ordered a batch of small bottles, each agent can distribute 1000 small bottles of rice wine.
This is not a small number. Each agent has to give out 20000 yuan of free rice wine. However, in Wang Baolai''s opinion, this kind of early publicity work is essential. Only everyone agrees that the customers behind are unimaginable.
Twenty agencies, that''s 400000. Wang Baolai thinks that this kind of marketing method is more effective than looking for star endorsement.
Facts have proved that Wang Baolai''s marketing method is quite effective. The feedback from the agents is that on the first day, hundreds of people received the small bottles of the samples for free with their ID cards.
Three days later, the 300 bottles of rice wine distributed by the agents were sold out.
Wang Baolai had long estimated that the rice wine would sell well, but this sales speed was unexpected. So, very soon, each agency has been short of goods.
In order to meet the market supply, Wang Baolai had to make workers work overtime. Since Wang Baolai paid twice as much overtime as usual, the workers didn''t complain.
However, due to the small number of workers, it is impossible for Wang Baolai to make workers work overtime endlessly.
Now he can''t earn a lot of money. He can only produce 10000 bottles of rice wine every day.
This rice wine has a fermentation process is indispensable, so the market has been in short supply.
At this time, Liu fangxiu proposed that Wang Baolai raise the price.
But he didn''t agree with the proposal. He felt that it was just the initial stage of opening up the market. We should never raise the price blindly. Even if we sell at such a price, his winery will soon be prosperous.
In order to ensure that each agent does not increase the price of sales, Wang Baolai also personally rode down to investigate one by one.
But after all, it''s the market operation. Wang Baolai can control his agent, but he can''t control the whole market. When someone finds that this kind of rice wine is very popular, once the agent is available, someone will buy all the rice wine at once, and then sell it at a high price.
This kind of situation almost appeared in each proxy point. Every agent is very anxious. Why? It''s clear that you can make money by yourself, but let outsiders make it. And the real consumers didn''t get any real benefits.
In the face of this situation, Wang Baolai is not in a hurry. He wants to see what price the second dealers can fry his rice wine. Of course, the more you fry, the better.
As long as his own price remains unchanged, the more room for liquor dealers to speculate, the more enthusiasm they will have. In this way, it is a good thing for Wang Baolai.
Qin Mingyue didn''t know where she got the news. She told Wang Bao, do you know how much a bottle of rice wine you have been fried?
Wang Baolai asked curiously: "two thousand?"
"Five two thousand!" Qin Mingyue seems quite excited. Because this at least shows that Wang Baolai''s rice wine has entered the circle of the rich.
There are two ways to make money, one is by quantity, the other is by price. If people all over the country want to drink your rice wine, then you must be ready. No matter how high the price is, some people are willing to take it, which is also a good omen.
From the production of the first bottle to the end of the year, Wang Baolai sold more than 30000 bottles of rice wine, with a total price of 6 million yuan.
Qin Mingyue also proposed to let Wang Baolai raise the price, or let the agents increase the price, but he didn''t do that.
He said that the low-level people also need it, but no matter how expensive it is, they can''t afford it. No matter how much you raise the price, the liquor dealers are able to collect the goods on the agent''s order at one time. Because they can make a lot of money without taking any risk.
So, how can those low-level consumers guarantee to buy these rice wine?
Wang Baolai finally came up with a way, that is to let each agent register individual investors one by one, contact them by phone, and reserve one bottle for them each time.
In this way, each agency will get a good reputation from ordinary consumers. Otherwise, they will set up a door every day, but they can''t sell it to them. Then they will certainly make trouble. After operating in this way for a period of time, the liquor dealers get a lot less liquor each time. Moreover, Wang Baolai specially stipulates that those who take more than ten bottles at a time will be sold at a high price, with an increase of 100 yuan per bottle.
At the beginning, these dealers did not accept it, because according to other sales practices, the more goods they took, the cheaper the price. But this truth doesn''t make sense in Wang Baolai''s agency points, because the more you take at a time, the more you earn. To whom the wine is given, it is equal to giving them money directly. Therefore, the phenomenon of competing for goods among liquor dealers gradually appeared.
Once two liquor dealers competed face to face, and they even increased the price to 500 yuan per bottle.
Even at such a high price, after they get the goods, there is still a lot of room for profit.
When Wang Baolai found people in the bank and asked to repay the loan, the bank leaders directly came forward and asked Wang Baolai to borrow some money from him.
This confused Wang Baolai. Before, he had to ask for a loan from himself, but now the bank asks for a loan from himself. What''s the situation?
Wang Baolai didn''t like to borrow money and didn''t dare to agree.
But soon after, Cao Yunle called him and said that a leader of the bank asked her to intercede and let Wang Baolai borrow money from him.
I don''t blame others. I blame Wang Baolai for his active repayment. He has become a high-quality customer of bank loans. But Wang Baolai told Cao Yunle, "I don''t need to borrow money now. When I really need money, they don''t refuse me."