When it comes to Yunmeng group''s investment in bike sharing, the pressure on modern bikes is not small recently.
Since the "Jiangcheng financial Evening News" published the prospect of "sharing economy", more and more people have noticed the business of the last mile.
Datong''s start-up companies have sprung up in every corner of China. More and more capital has entered this field and started to compete with modern bicycles for the market of first and second tier cities.
At the beginning, these new bike sharing companies felt great pressure in the face of the first-hand advantages of modern bikes. Both the users locked by the deposit and the bicycle manufacturers'' full orders made it difficult for them to walk in the early stage of the road of imitation.
But it didn''t last long.
As major bicycle manufacturers began to expand their production capacity and stock orders were digested at a visible speed, other new bike sharing brands finally appeared on the streets of the first and second tier cities in China.
Even though there is a big gap between them in terms of energy consumption and modern bicycles, they still bite off a few bits of meat from modern bicycles.
Some of them are good at playing the game of capital. They have completed three rounds of financing in just one month, and they have raised tens of millions of capital by ppt alone. There are also "evil ways" such as Youtian bicycle, which have made further "innovation" on the premise of sharing economy, linking the playing method of bicycle sharing deposit with private lending.
Don''t want to pay a deposit?
No problem!
Can ride first, the deposit is equivalent to the friend day bank lent you!
In fact, Youtian bank is not a serious bank. It''s just an online loan company under Youtian network that makes private small and micro loans.
Before relying on the page you made a fortune, and because the price of pork doubled, the boss Ma Youtian immediately started the business of making money.
However, Xia Guo''s CBRC is too strict on capital control and does not allow him to increase the leverage too much. As a result, the business scale of Youtian network has been unable to grow, unable to give more money to those who can neither make money nor control consumption.
Ma Youtian is always bothered to think about it.
These pawnbrokers who don''t want to make progress are abominable!
Until the emergence of modern bicycle, let him see the dawn.
Such a huge deposit stock, it''s just tailored for Youtian network!
In the second week after new year''s day, shortly after galanyu was released, a grand celebration ceremony was held downstairs of Youtian building in Jiangcheng.
Dressed in formal lines, the staff congratulated Ma Youtian on opening the champagne and sprayed the foam on the iron bull under the building.
Just at 2:17 pm yesterday, the number of users of Youtian bicycle successfully exceeded 2 million, and the 249 deposit made them accumulate nearly 500 million in an instant.
The money will not lie in the bank account, but will enter into the loan business of Youtian bank. According to the maximum leverage ratio of ten times, their business scale is equivalent to a sudden expansion of 5 billion!
What is the concept of five billion?
According to the annualized interest rate of 10 ~ 16%, even considering the bad debt situation, it can create more than 500 million profits a year!
As for the profit of bike sharing itself, it can be ignored. In his eyes, it''s just a tool to gather funds. As long as the user doesn''t take out the deposit, he can give the car to the user for free.
Not to mention that most of the people who use cars are low-income people who are difficult to get loans from banks. These people happen to be potential customers of the network.
In his eyes, the whole ecology he built has formed a complete closed loop.
It''s perfect!
Li Gaoming, the Secretary standing on one side, keenly captures the pride on Ma Youtian''s face and offers a flattery with a smile at the right time.
"Mr. Ma is powerful! According to our current trend, it''s just around the corner to surpass modern bicycles and unify the world! "
Ma Youtian is proud in his heart, but it''s too superficial to show it on his face.
The corners of the mouth gently pull, that is full of the face is full of meat, hanging all in control of the expression, said blandly.
"Why don''t you say that?"
"And when is our goal a modern bike? Pattern, pattern! After so many years with me, you still haven''t made any progress. "
Although he was criticized by his boss, Li Gaoming knew very well that his boss was proud at the moment. How could he really blame him?
I just want to take this opportunity to be a bully.
"Boss, you are far sighted. I''m just an ordinary person. How can I compare with you?"
Hearing Li Gaoming''s aggrieved tone, Ma Youtian laughed and did not answer. He just looked at the Youtian building behind him and narrowed his eyes. He was full of ambition.
What is pattern?
He thinks that''s the pattern!
Not to be listed, not to simply make money, what he longed for was the power to control his life.
It''s not about your life, of course.
He has been financially free, and he has done it a long time ago.
When he thought of the young people riding his bike to work in the future, the first thing after they got their salary was to repay the consumer loan of youtian.com, his heart was filled with excitement.
Looking at the submissive Li Gaoming, Ma Youtian handed the champagne to the next master of ceremonies, with his hands behind him.
"Pattern, pattern."
"The one who gets the wire gets the world, so you are too young!"
……
Just as Youtian is celebrating the initial achievements of bike sharing business, a group of people in the office of modern bike headquarters in Jiangcheng are seriously sitting at the conference table discussing an industry report.
"In just one month, 300 bike sharing enterprises, large and small, have entered the market. Although the number of users is still growing, the market share has dropped by 11% compared with the previous month."
After listening to the research report made by the senior management of the marketing department, Yu Jie, the vice president of modern bicycle, said in surprise.
"How can there be so many?"
"It''s not just the first and second tier cities, but the third and fourth tier cities that we don''t care about are also emerging with many local brands." After reviewing the report, the marketing executive continued, "this segment of users accounted for 27% of the new users in the bike sharing industry in January."
Zhang Tao thought for a moment and looked at Lin Jun who was sitting beside him.
"Are we going to push the business forward?"
After two months of getting along with each other, the whole start-up team of modern bike has acquiesced to the military position of the senior executive who parachuted from Yunmeng group, even if he did not hold any position in modern bike.
No matter it is a big or small matter, as long as it is a problem in the development of the company, Zhang Tao will discuss with him to make a decision.
"Not quite right," Lin Jun shook his head and went on with a clear idea. "Our main battlefield is still the first and second tier cities. It''s time to fight with our competitors. It''s too early to disperse our forces and lay out the third and fourth tier cities."
Most of the third and fourth tier cities have no subway, and public transportation is mainly public transportation. It is difficult to say the demand for bike sharing. After all, most people''s life circle is within the range of walking, and they can be satisfied with their own bicycles when they need to ride occasionally.
Taking into account the overall quality of residents, the product damage rate and depreciation rate may exceed expectations, so it is not an appropriate choice in terms of comprehensive operating costs and income.
"Now our top priority is to maintain the existing market share and speed up the layout of first and second tier cities. As far as I know from my research, three Internet giants have joined the bicycle sharing industry, and the current situation will have a huge impact on the whole industry! "
After a pause, Lin Jun said solemnly.
"In order to cope with the impact of capital intervention, we must speed up the progress of negotiation with sea lion group, and bind stronger allies to our chariots before other Internet giants seize our market share through their own resource advantages."
With that, Lin Jun looked at Zhang Tao.
"Let''s go to Shenzhen market tomorrow."
"If the situation is optimistic, this should be the last time before the success of the second round of financing!"
Zhang Tao nodded seriously.
"I''ll listen to you!"