weekend.
Lin Meng came home.
However, before she came in, she was frightened by the hill like boxes in the living room.
What are these things?
Jiaojiao online snacks?
But, is that too much?!
As she approached the pile of paper boxes, her younger sister, Jiao Jiao, was sitting on the carpet beside her. She was looking very excited and her hand was busy.
I don''t know why, seeing this picture, she subconsciously came up with a hamster chewing nuts. It''s a strange metaphor, but it''s too vivid.
"What are these things?" Out of curiosity and worry, Lin Mengmeng couldn''t help asking.
"Why? Sister, are you back? "
Finally noticed that the old sister came back, Jiao Jiao''s eyes lit up in a flash, threw away the half opened box, stood up and explained with a playful smile.
"You say these, I bought the blind box!"
"Blind, blind box?"
"In a word, it''s just fun," she said. At the same time, Lin Jiaojiao pulled her sister''s sleeve and said with a pathetic expression, "elder sister, help me dismantle it together."
What''s so interesting about this thing?
Lin Meng Meng, who was caught by his younger sister, quickly got a brand-new box in his hand. In my sister''s urging to open, I saw a yellow man''s key chain lying inside, looking very lovely.
However, before she could express her feelings, her sister, who came close to her, said with a look of disappointment.
"It''s xiaohuangmao again, ah! I have more than a hundred of them. "
"I think it looks ok," said Lin Mengmeng, looking at his sister with a puzzled look. "Don''t you like this?"
"It''s not bad, but it''s not rare enough. This key ring is probably the most popular prize. It costs 20 yuan on the official website. However, the price of a blind box is 59 yuan. You can feel it. "
Lin Meng said with a speechless face.
"Then you can buy it directly on the official website?"
"No way," said Lin Jiaojiao, shaking her head, "the limited edition can only be opened in a blind box. What we buy on the official website are all things without collection value."
Lin Meng can''t help asking.
"Are you sure you can drive it?"
"Of course!"
Lin Jiaojiao nodded confidently and continued to say.
"Yesterday, I watched the live broadcast of a certain game area in station B. I opened the king of barbarians in front of hundreds of thousands of people! According to the official report, the explosion rate is only 1%, that is to say, there is only one in 100 boxes in theory! Now the price in the second-hand market has been speculation to 20000 yuan! "
One percent
As for so desperate?
Lin Mengmeng said, holding his forehead.
"Then you can just buy one."
Although she didn''t ask how much the little guy''s pocket money was, it should be nothing to her if she wanted to get 20000 yuan?
"That''s boring!" Lin Jiao Jiao tilted her mouth, her eyes seemed to be shining with the light of stars, "since it''s a blind box, of course, it''s meaningful to open it by herself!"
Looking at the packing boxes thrown everywhere on the ground, Lin Mengmeng said helplessly.
"I don''t know if it''s meaningful, but you''ve made such a mess in the living room. When Dad comes back and sees it, he''ll have to say you."
Lin Jiaojiao said with a smile.
"It''s all right! Anyway, there''s only a little left. Let''s finish it before he comes back! "
Lin Mengmeng
It''s called a little bit???
Looking at Lin Mengmeng''s sister, who was obviously stunned, he suddenly wanted to call the police
……
After half an afternoon, they didn''t finish the box in the living room.
At this time, not far from the entrance, suddenly came the sound of closing the door.
Lin Wuyan, who came home from the company, pushed open the door and saw the boxes all over the living room. He was stunned there on the spot. The next second, his face became serious.
"Why are there so many boxes here?"
Hearing his father''s voice, Lin Jiaojiao suddenly got up and turned her head. I saw that my father, who should have come back an hour later, was standing at the door looking at this place with a look of consternation.
"Dad?! Why did you come back at this point? "
"If I come back later, you''ll have to tear down the house!" Staring at his little daughter, Lin Wuyan then looked at his eldest daughter, "is this what your sister bought?"
Worried about her father blaming Jiao Jiao, Lin whispered.
"... I bought it with her."
After staring at his eldest daughter for a while, Lin Wuyan finally sighed, shook his head and said earnestly.
"I''ve told you many times, don''t buy these useless things. It''s useless to leave them at home except for occupying seats and dropping ashes..."
After a pause, he looked at the pile of unfinished boxes and continued to ask with a headache on his face.
"So what are these?"
"Blind box..." Lin Jiaojiao, who was scolded by her father, whispered with a guilty face.
"Blind box?"
"Well," Lin Jiaojiao nodded and continued in a low voice, "it''s a kind of box containing handmade or key chain... I wanted the handmade of the queen of bow and arrow, but I bought several of them and didn''t open them. However, if I was not careful, I bought more this time... "
Hearing her sister''s explanation, Lin Meng Meng could not help reaching out to hold his forehead, and he did not know how to make complaints about it.
However, just when she thought that her father would scold her sister, she saw a serious father pick up a blind box and look at it for a few seconds. Suddenly, there was an expression of interest on her face.
Expressions of interest?
Lin Mengmeng because of his discovery slightly Leng, once thought that he must have read wrong.
"Magic box culture? Is this the company Xiaoyun bought? I remember not playing games? "
Because he has been paying attention to the latest trend of Yunmeng group, Lin Wuyan still knows the company well.
According to his secretary''s investigation, the company''s main business is playing mobile games. Before its acquisition, the company''s performance has been tepid. However, after its acquisition by Yunmeng group, its performance seems to have wings. In less than two months, it created a boom.
As far as he knows, many employees in Xialin group are playing the game of tribal conflict, but how can the company not play the game well and start making toys?
In his eyes, there is no essential difference between those handmade toys and those piled on the ground.
"It''s just about playing games... These are around games." Lin Jiaojiao whispered.
Around the game?
Looking at the thing called blind box in his hand and the packing scattered all over the ground, Lin Wuyan touched his chin. He was more and more interested in it. For a moment, he even forgot to teach his own words.
Use games to incubate IP, and then use the collection habit and curiosity psychology of consumers to sell invisible content boxes. On the surface, it sells around the game. In fact, it sells the excitement and expectation of tearing open the packaging bag.
The most important thing is that this mode can be copied!
Today we can produce tribal conflict series, tomorrow we can produce escape series, or Hero Kill series, or even completely break away from the framework of the game and put original dolls and handmade toys in it.
The deeper he thought about it, the more astonished he was, and the brighter he was.
Even in his eyes, has presented a complete business blueprint, and behind this will be a trillion young market!
"There''s something about this boy!"
Genius!
What a genius!
Lin Wuyan was full of praise while tearing open the packaging bag in his hand. Looking at the yellow key ring, he suddenly burst out laughing for no reason.
"It''s beautiful."
Lin Jiaojiao subconsciously stretched her neck. Seeing that it was little yellow hair again, she couldn''t help sighing and reciting "really bad luck" in her mouth. And Lin Mengmeng, standing on one side, had an incredible expression on his face.
Although I don''t know why, I always feel that instead of being angry because he spent money recklessly to buy a bunch of useless things, he was... A little happy?
The sun is coming out in the West!