The expression on Hao Yun''s face was subtle.
After a while, he said with a dry cough.
"... you flatter me. I''m caught off guard."
"What is flattery? I''m from the bottom of my heart, OK? " Lin Jun''s tone is more and more excited. "According to my research, after the high-speed growth period in the past two years, the involution of the electronic game industry has become more and more serious. The release of a new game is not only restricted by the market size, but also squeezed by other games of the same category."
"Looking at the essence through the phenomenon, the reason is, in the final analysis, the improvement of our country''s population''s consumption ability and the increasingly rich entertainment ways and channels. In recent years, the game industry has shifted from the incremental market to the stock market, and even has to sink into the underdeveloped third world market and export our culture to them."
"Considering that games are the only business of our group with high-speed growth and stable cash flow, I have been thinking about where the future growth point of the video game industry will be, but I have been puzzled... Until I saw your warroar cup!"
A face confuses force ground to listen to this guy to say some difficult words, Hao Yun Leng ground says.
"Yes, is that exaggeration?"
"It''s no exaggeration, you don''t have to be modest! You are the most talented player I have ever seen in the field of investment With a bright smile on his face, Lin Jun continued, "competition! match! I have never thought before that a well-balanced game can not only become a product for players to ponder over, but also become a competition project
Hao Yun: "isn''t it natural?"
"In a sense, it''s taken for granted, but it means more to us than just taking for granted! In the past, the only value we can get from players is sales. Playing games is more like a one hammer deal. But now, what we can get from the players is not only the sales, but also the traffic created by their existence! "
At this point, Lin Jun snapped his fingers, and his smile became more brilliant.
"Now all we need to think about is how to turn this traffic into money."
Hearing that he finally turned the topic to the key issue, Hao Yun quickly followed his words and said.
"That''s the key! I have contacted many manufacturers before, but none of them are interested in our competition. I want to know if you have any good suggestions
"No one is interested?" Lin Jun felt his chin suspiciously, "it''s impossible... How much did you open?"
"20 million."
"How long is the contract?"
"Two years." Hao Yun thought about it and said.
"Two years 20 million... Tut, fortunately they didn''t promise. If they do, we''ll lose a lot." Lin Jun was relieved with a happy expression on his face.
However, Hao Yun, who heard this sentence, threw an unexpected sight at him.
To be honest, the price of 20 million yuan is really low, even if Lin Jun doesn''t say it, he knows it. After all, this offer is purely out of consideration of the fact that the concept of E-sports has not yet been born in the world.
But he really didn''t expect that Lin Jun could see so far.
Thinking of this, Hao Yun asked curiously.
"What do you think is a reasonable offer for..."
"If it''s the main sponsor, it''s no problem to add zero," Lin Jun said confidently, "and only sign for one year!"
Hao Yun
a year?
Two hundred million?!
Is this guy serious or just joking.
When Hao Yunzheng wanted to make complaints about him, he thought more than he did, but Lin Jun''s face continued with a confident smile.
"Of course, it''s too small to charge only sponsorship fees. We can cooperate with some big manufacturers to develop our own brands with our own influence."
Hearing this, Hao Yun was slightly stunned.
"... what does it mean to develop your own brand?"
"I''ve seen your setting draft. I still remember that there are many special props in the background setting of Warcraft?"
"Special props?"
"That''s right. For example, the moonshine wine from Ironforge, the dwarf wine from the dwarves, and the Longxi red pepper, Tiemai beer, chiniu energy drink... Maybe these names?"
There are these things in the draft, but they are not for Warcraft, but for the world of Warcraft under the same world outlook.
In this parallel world, MMORPG is the mainstream of online games, just as RPG is the mainstream of stand-alone games. It''s too wasteful not to develop the derivative works of MMO, cards and even shooting themes together for an IP as big as Warcraft.
What Hao Yun doesn''t quite understand is that they are talking about E-sports. Why do they suddenly talk about the settings that haven''t been installed yet.
"... what do you want to do?"
In the face of Mr. Hao''s question, a smile rose on Lin Jun''s face.
"Imagine if the brand in the game appears in reality?"
"Do you mean to be around?" Hao Yun stared at the guy, opened his mouth for a long time, and then said, "but... Those are all set commodities, and they haven''t been put into the game yet."
"Just arrange it," Lin Jun said immediately. "Whether it''s used as colored eggs or as common props in the actual game, the operation should not be very difficult."
It''s really not difficult to put the settings without real clothes into the game, but it''s not so easy to make drinks.
Baijiu "core technology" is not to mention, even if it is general consumer goods, the taste of the impact on sales of goods is also very large.
Even if the players will buy one or two bottles because of curiosity, if it''s not good to drink, they won''t buy it a second time.
And the most important thing is that the profit of this kind of consumer goods is supported by the sales volume. It is unknown how much can be sold in the player market.
"... do you think this strange drink will be bought? How to solve the key formula? "
Lin jundi said with a confident smile on his face.
"How can no one buy it? I have two plans here. One is to buy a beverage company to make self-developed products, and the other is to cooperate with major beverage manufacturers to incubate our brands with the help of their product lines. "
"For example, for our chiniu energy drink, we can find the biggest energy drink manufacturer bull group in Xiaguo to cooperate. They are in charge of formula design and product production. We are in charge of agent sales and brand operation. We can give them five or five points of profit or even one point more. We just need to grasp the brand and trademark of chiniu beverage in our own hands. "
"If the sales are good, we will continue to take them and develop other brands. If the sales volume is average, we will rush up the sales volume and sell it to others. "
"The most important thing is that if our competition can really bring these brands to the forefront, what else can prove the commercial value of" battle roar Cup "better than this."
Hao Yun
Looking at the speechless Mr. Hao, Lin Jun finally finished, scratched the back of his head awkwardly.
"Well, what''s the problem?"
Hao Yun sighed and shook his head.
"No
It''s just that sometimes he really feels that this guy is more reborn than himself.