When he saw the financial report of magic box culture, Hao Yun was startled.


    In July alone, the turnover of magic box culture in the blind box business reached an amazing 80 million.


    On the face of it, this figure is not as good as the monthly flow of tribal conflicts, which broke through 100 million in a single month. However, this account is not so simple to calculate.


    First of all, monthly flow is not equal to net profit. This money is usually shared by billing operators, channel providers, publishers, developers, and even agents in the middle.


    According to Xiaguo mobile game industry report, the profit margin of a mobile game for developers is usually between 25% and 45%. Few of them can achieve a profit margin of 45%, which can only be achieved by Haishi group, which monopolizes the development, distribution and even flow channels.


    Compared with other developers, Yunmeng group, which has mastered the distribution channel, is relatively good. However, if the costs of channel distribution, purchasing volume marketing, server maintenance and so on are taken into account, the final profit of RMB 100 million per month is only between RMB 30 million and RMB 40 million.


    However, the blind box business is different.


    The first is the outrageous brand premium and consumer culture premium. Most consumers who buy blind boxes are not aiming at the blind box itself, but at the freshness of the moment when they unpack.


    Usually, the production cost of the doll is about 5 to 10 yuan. After the blind box packaging, the cost of selling the product is more than five times of the price.


    In addition, the cooperation between magic box culture and commercial real estate can basically settle in major commercial real estate at a very low rent. Even if a series of costs such as rent and personnel expenses are added, the unit price of a doll is less than 15 yuan.


    If it''s not for the sake of letting every consumer not be disappointed with the unexpected doll even if they don''t buy the one they want, the cost can be further reduced.


    Such a terrible gross profit rate, naturally, is a startling net profit.


    Although July''s financial report shows that the turnover is only 80 million, but the net profit is more than 50 million!


    We can''t see the future growth for the time being, but at least for the moment, this profit is indeed a bit higher than the 40 million in tribal conflicts.


    "I didn''t expect that our game company actually made a fortune by relying on toys." after putting down the financial report, Hao Yun looked at Lin Jun and asked, "you just mentioned going public. This blind box has made so much money. Is it necessary to go public for financing?"


    Lin Jun said with a smile.


    "Of course, it''s necessary. Do you think, boss, according to the net profit of 500 million a year, how much valuation can the market give us? Even if we use the most conservative 20 times PE, it will have a market value of 10 billion! "


    "And 20 times PE is the valuation for the manufacturing industry. Can we value it according to the manufacturing industry? Conservative estimates have 30 times PE! Not to mention that magic box culture is a wholly-owned subsidiary of Yunmeng group. Given the concept of Yunmeng group, it''s not too much to double its market value first? In addition, the growth of the industry, the young customer base, the brand premium... All of these have not reached the market value of 40 billion, which is the level of this year''s chives


    Staring at this guy''s boasting, Hao Yun stared at him for a long time.


    Calm down, Hao Yun said with a dry cough.


    "You can say 100 billion is worth it."


    Anyway, I don''t want money.


    However, Lin Jun didn''t recognize the ridicule in Hao Yun''s tone. Instead, he put up his thumb with a bright eye.


    "It makes sense! Whether it''s Mr. Hao or I''m in a small situation, I suddenly remember that we are an Internet company, and the average PE in the industry has to be more than 100, which is 100 billion! "


    Hao Yun


    I can''t tell if this is ironic. Hao Yun decides not to continue on this topic


    ……


    Although blind box does make money, Hao Yun still instructs Lin Jun to let magic box culture take it easy and remind users to consume rationally, not too much.


    Maybe I heard Mr. Hao''s words. Not long after that, magic box culture launched a limited edition blind box. You can only buy two ID cards.


    However, surprisingly, the limited edition of the blind box was swept away, it seems to sell more fire than before.


    Here we have to mention a small episode. The factory that made the contract for the magic box culture, the order was directly pulled to two months later. Seeing that the OEM business is making money, Lin Jun simply took 50 million yuan from Yunmeng fund in the name of the whole industrial chain layout, and bought the factory in the name of Yunmeng investment.


    In this way, magic box culture is more and more like a toy company


    Compared with Yunmeng investment''s dominance in the capital market during this period of time, Yunmeng game has been throwing money out crazily recently.


    First, the competition cost more than 10 million yuan, and then 10 million yuan to set up a content creator support fund to help content creators of creative workshops develop their own games and provide investment for potential small game studios.


    In addition, the ten independent game works adapted from Warcraft map are also contributed by Yunmeng game.


    However, compared with the former, this can not be regarded as throwing money.


    Hao Yun''s original intention of opening the content creator account for the creative workshop is to establish a virtuous circle of ecology.


    Since it''s ecological, we can''t only rely on the unilateral blood transfusion of cloud dream game, but also let the content creators find their own way.


    After a period of development, these ten independent games evolved from the customized maps of Warcraft have finally met with the majority of players and have an independent purchase page in the creative workshop.


    The price of each game is not expensive, only 33 yuan. In addition, the creative workshop also launched a set of big gift bags, which only costs 66 yuan to get ten games, as well as a commemorative medal.


    More than one million players have chosen the big gift package payment mode.


    After all, the money of two games to buy ten games, how to think is blood earned.


    Not to mention the medal of remembrance.


    The Creative Workshop didn''t draw a percentage of the revenue from the sales of these ten games. It just deducted the development cost and allocated all the income to the content creators.


    After all, the original intention of cloud dream game to launch this activity was not to make money, but to invest in the future. If a virtuous circle of ecology can be formed, the benefits to the creative workshops can''t be compared with tens of millions


    Not to mention the sales volume.


    In these ten independent games, dota is undoubtedly the most eye-catching.


    Under the expectation of countless players, DOTA, which has evolved into an independent game, finally doesn''t need Warcraft as a starter.


    Hao Yun has devoted a lot of effort to this game.


    From the ladder system to skill setting, and even the parameters of each wild monster, it is almost completed by him alone.


    Compared with the original version of Warcraft map, DOTA, which is made into an independent game, not only reproduces more exquisite characters and map models, but also adds a new secret system.


    The so-called secret treasure is something similar to the skin of the game.


    It''s as small as the axe in the hand of the axe king, as large as the role''s skin changing, or even the skin of special effects and messengers. In a word, it greatly improves the playability and collection fun of the game without affecting the game and balance.


    By the way, the secret treasure can be bought and sold on the official trading platform.


    Compared with the other nine games, dota''s sales method is also the most unique.


    There is no charge for the game itself. Any player can download it to enter the game. The 33 yuan version comes with 15 3 yuan treasure boxes and a commemorative Messenger, panda courier · tafeng.


    The messenger''s shape is very similar to the Panda Man in Warcraft, and it can even be said that it comes down in one continuous line. This warrior from pandaliya has built a bridge between dota world and Azeroth world in his unique way.


    To Hao Yun''s surprise, less than three days after the launch of the 33 yuan commemorative edition, the transaction price of the panda courier in the official trading market has reached 29 yuan.


    You can imagine how enthusiastic the players are