Two days later, Xiao Yao uploaded the music video "American Airlines broke my guitar" to PV, the largest video website in the United States.


    The video doesn''t have the names of the production team and actors at the end as professional music MVs do, but because Xiao Yao told Keith Craig and Betty Bailette after uploading the video to the website at their request, several "actors" who participated in the video show forwarded the video on their social network accounts .


    Three world-class models, a world-class rock band, have a lot of fans in their online social accounts. When several stars forwarded this song video which looks like "spoof", the video also stood out from the self-made videos uploaded by many netizens on the video website, and quickly attracted the attention of many people on the Internet.


    The meaning of the video is also clear, that is, a passenger of American Airlines was in the process of flying. His guitar was damaged due to the brutal operation of the bellman. He complained to the airline, but he didn''t get a satisfactory reply. Although there is no text description, at the end of the video, a short video of the bellman carrying his luggage and several photos of the damaged guitar in the form of colored eggs released by the mobile phone are enough to show that the song and the video describe what happened in the real world.


    It is absolutely new in the world to express dissatisfaction with airlines by creating songs and uploading self-made videos.


    The song and the shooting content in the video are humorous and interesting. It has the conditions for wide spread. With the reprint of several stars'' social network accounts, the video has attracted the attention of many fans and netizens once it was uploaded. It has a huge base at the beginning of its spread, so in just three days, the video is very popular Frequency spread from the fans of the stars who forwarded the videos to countless ordinary netizens, and the videos began to spread wildly on the Internet. Because it is a free video, video websites in many countries have reprinted it.


    In three days, the number of hits of this video on the American video website PV that the author initially uploaded exceeded 600000, and the total number of hits of this video on all the websites that reprinted it all over the world exceeded one million.


    Netizens don''t just look at it. In the comment area under the video, there are countless netizens'' comments. In fact, this kind of luggage damage is not only happened to Xiao Yao, many netizens have heard or experienced similar things before, and the parties have complained to the airlines, and most of them are just like the song in the video, and have not got any satisfactory results. So this video has become a hot video on the Internet, at the same time, many criticisms and complaints about American airlines have also appeared.


    In this way, the incident of the US airline''s luggage being damaged by the US carrier''s savage operation has quickly become a hot topic on the Internet.


    The media will not be indifferent to a video that spreads so fast in the early days and has great potential, a topic that netizens discuss so hotly. Soon, many online media began to follow up, reporting and commenting on the video and the topic discussion. Then, some traditional paper news media began to participate in reporting. Once the media participate, it will undoubtedly add fire to the fast-growing video, which makes its propagation speed and influence rise to a new level.


    After ten days of fermentation, the total number of hits on the Internet of this video has exceeded 40 million, becoming one of the most popular videos on the Internet in recent years.


    This video is popular all over the world, not just in the United States. This, of course, also includes Xiao Yao''s motherland China.


    When this video was just delivered to Huaxia, there was also a wave of discussion on Huaxia''s network. However, different from many other countries, many netizens of Huaxia recognized Xiao Yao as the leading role in playing guitar from the very beginning. Compared with the netizens in the United States, they learned from Xiao Yao''s wonderful works and behaviors, such as "lazy man song" and "leading fans to play flash" Netizens know that only Xiao Yao can think of it, and absolutely can do it, so they are more concerned about what kind of effect this video can achieve. So in addition to online discussions, they have more practical actions.


    In China, Xiao Yao has always been a positive, positive and sunny young star. Now Xiao Yao, the star of his own country, is obviously "bullied" by American Airlines. Only in this way can he express his dissatisfaction with American Airlines. Many Chinese netizens also begin to express their support to Xiao Yao in action.


    So in the ten days after the release of the video, more and more Chinese people began to resist American Airlines and try their best to avoid taking American Airlines'' flights during international travel. Although this kind of behavior resistance basically only appears in some Chinese people who know Xiao Yao in China, they still insist on this practice after they go to other countries for various reasons, which will inevitably have some impact on people in other countries. This kind of influence has further stimulated the public''s negative comments on American Airlines, which is still very powerful.The comments of numerous netizens and the reports of relevant media have formed a huge wave of public opinion. The corporate image of American Airlines began to decline. In addition to the diving decline of air ticket sales of Huaxia, the most direct embodiment is that the stock price of American Airlines began to decline from the fifth day of video release.


    At the beginning of this video release, American Airlines did not pay attention to this video, but this kind of thing is almost common in all airlines. Not only them, but almost all airlines have received similar complaints, and the result is nothing. In their view, this video is just a passenger as a weak, unable to struggle performance, just through the network to self vent. As for those American stars, they just participated in a spoof. They have never appealed to their fans to boycott American Airlines in any public occasion, so this video will not have a big impact on them.


    What they didn''t expect was that the video spread so fast, and in such a short period of time, it brought them so many negative comments, and even caused the company''s share price to fall.


    In the past ten days, due to the influence of public opinion and the fall of stock price, American Airlines has suffered a lot, and it has finally had to stand up. So, on the morning of the 11th day of the video release, American Airlines announced that it would hold a formal press conference specially for this purpose.


    At the press conference, a spokesman for American Airlines made a public statement to many of the most influential media reporters in the United States, such as the Los Angeles Times, the New York Times, and the Washington Post, praising the wonderful video of this song. The company will use it to educate and train the company''s employees, especially the porters. In handling luggage, the company will formulate new and very strict regulations According to the requirements of operation specification, this phenomenon can be prevented from happening again, so that the customers of the company can get better service. At the same time, the company sincerely apologizes to the passenger in the video. They did receive the passenger''s complaint email, including the short video and guitar photo taken by the last mobile phone in the song video. They promised to get in touch with the passenger as soon as possible, to bear the loss of the passenger, and to repair or compensate his guitar.


    American Airlines, a giant airline, apologized in front of the media, formulated new employee standards and promised to compensate customers. This is a public confession. Although many people think that this is what this airline should do, when they did it because of this video, many people expressed surprise at it.


    As Xiao Yao mentioned the brand of the guitar in the lyrics of the song, the brand logo of the guitar also appeared in the video, and the manufacturer of the guitar publicly announced in the media that he would repair the damaged guitar for free.


    Then, several other airlines with international flights that compete with American Airlines also publicly expressed their willingness to invite Xiao Yao to take their company''s flights for free to experience their company''s services. The implication is that employees in their company will not do that to damage passengers'' luggage. On the one hand, it can be regarded as an opportunity to promote itself and improve its image; on the other hand, it can also be regarded as a mockery of competitors.


    American Airlines almost lost their nose when they saw their competitors'' statements in the media. Unfortunately for our company, the person who wrote songs and made videos was on our company''s flight. If the person who wrote the song and made the video half a month ago was on your company''s flight, can you guarantee that your Bellman won''t throw his luggage? And invite people to take your company''s flights free of charge?


    However, things have happened, and American airlines can only admit bad luck. In addition to holding a press conference to express their position in public, they can only continue to take a series of remedial measures in an attempt to recover the lost image of their company in the public mind. On the one hand, we should strengthen the education and training of employees, really standardize the operation of employees in the service process, and increase various supervision efforts. On the other hand, we should strive for the customers who are robbed by other airlines through various commercial measures such as preferential activities.


    It''s just that it''s easy to lose the image of a corporate brand, and it''s more difficult to rebuild it. After this online video storm, although American Airlines is not seriously hurt, it has indeed been affected. I''m afraid it will take a long time to recover.