When Ye Jiaying and Xiao Yao met with the creators and were ready to appear again, the applause in the screening hall had disappeared, and the audience who stood up also sat down.
The host went to the front stage again, and the staff put several chairs on the stage again. Seeing this, the audience knew that it was the creators who were going to appear, and the applause was warm again. In the audience''s more enthusiastic applause, the host invited the film''s creators to the stage again.
After the creators appeared on the stage, Ye Jiaying first took all the creators to bow to the audience, and then took the microphone to say a word of thanks to the audience, and then all the creators sat down.
Once again, the main work of the creators is still interactive communication. But now the movie has been let go. It''s about post show communication. You can discuss all aspects of the movie including the plot.
The host asked the reporter to speak and ask questions first, and then the audience. Although Chen Beila opened the live software after the movie to broadcast the post show exchange meeting for water friends, because she stopped the live broadcast during the movie screening, water friends did not watch the movie, so in the post show exchange meeting, the host did not ask Chen Beila to ask the creators questions on behalf of netizens.
In this part of the post show exchange, the audience''s questions were more interesting than the reporters'' questions. Although the reporters also asked some questions about some movies, they were somewhat stylized. Comparatively speaking, the audience''s questions were more unscrupulous. Of course, this kind of recklessness is mostly reflected in the communication with Xiao Yao.
When the audience asked questions, one audience who got the microphone stood up and said, "Hello Xiao Yao, I''m your fan!"
"Well, hello pills!" Xiao Yao nodded with a smile and said hello. He leaned forward and waited for him.
"I''m your movie fan," the audience continued. "Although I''ve heard your songs, I''m still looking forward to your movies."
"My fans are divided into movie fans and music fans? Is there any photographic powder? " Xiao Yao said with a smile.
"Ah? "Photographic powder?" The audience was stunned.
"It''s the fans who like my photography best!" Xiao Yao said, "many photographers and models also have fans! Since you are going to be divided into film and music fans, don''t you like my photography? I have a lot of photographic works, don''t I have fans in this field? "
"Maybe, I don''t know that!" The audience shook his head.
"Well, I don''t know!" Xiao Yao waved his hand with a smile, "let''s talk about this movie. Are you satisfied with my performance in this movie
"Not only satisfied, it''s a surprise!" The audience said seriously, "I think you are a real actor! So I solemnly say to you, stop singing and concentrate on filming! "
"Wow ~" there was a cry of surprise at the scene.
"Ha?" Xiao Yao''s smile solidified, surprised stare.
"I agree!" Next to Ye Jiaying, she interrupted with a smile.
"I don''t agree!" Xiao Siqi, sitting under the stage, cried out. As the family member of the director and star, he also attended the premiere of the film tonight.
This projection hall is relatively large. If you speak normally, it is difficult for the creators on the stage to make the audience hear you clearly, and the audience sitting in the back can''t see the appearance of the creators on the stage. Therefore, no matter before or after the screening, we all speak with microphones, and at the same time, there are cameras on the scene, making the film screen behind the big background The screen projected the appearance of the creators on the stage onto the large screen at the back. When Xiao Siqi yelled, the cameraman on the scene also quickly aimed at Xiao Siqi sitting in the front row.
"Ha ha ~"
"Oh ~"
when the audience saw through the big screen that Xiao Yao''s father Xiao Siqi was shouting "no", they all laughed and clapped.
"Look at you," Xiao Yao pointed to the audience discontentedly, "don''t you create family conflicts for my family? If my parents fight at home, it''s your pot! "
"Ha ha ~" the scene was full of laughter.
"Ah? Ha ha ~ "the audience scratched his head and laughed sheepishly.
"All right!" Xiao Yao didn''t have a good look at the audience, "you mean I can perform well in this movie, praise I received it, thank you! As for my future, of course, I''m in charge, so I don''t have to worry about it! "
"Next!" The host also followed the audience with a smile, but he understood that Xiao Yao wanted to end the topic and chose another audience..
"Xiao Yao, I want to ask, what are the Yellow liquids you drank later in the movie?" Asked the next audience who got the microphone with a smile.
"Don''t you know?" Xiao Yao saw that the audience was intentional and asked.
"I don''t know," the audience shook his head with a smile. "That''s why I asked you!""I don''t know!" Xiao Yao said with a smile, "it was prepared for me by the props division of the cast. I don''t know what''s in it! If you want to know, you have to ask the props engineer of the crew. "
"Oh ~" the audience below laughed and praised Xiao Yao''s tact.
"Well," the audience said with a wry smile, changing the question, "have you ever really drunk that?"
"Of course I haven''t really drunk that!" Xiao Yaodao.
"Then how do you perform that feeling?" The audience continued.
"Haven''t you eaten pork, haven''t you seen pigs run?" Xiao Yao first said a word, then shook his head and said, "it''s not right to say that. I''ve seen people really drink that. It comes from imagination."
"What''s the matter with you all?" Xiao Yao then said, "why is the focus so strange? Why are all the questions coming to me so wonderful? Is it too different from asking Ye Dao and Siying before? "
"That''s because you are a wonderful person!" Ye Jiaying beside said with a smile, "so your fans are special too!"
After the post screening exchange meeting in the large screening hall, which is the venue for the premiere, Ye Jiaying took Xiao Yao and other creators to the small screening hall nearby. After Ye Jiaying took the main creators to the site, she first apologized for the lack of consideration and arrangement, and then answered some of their questions.
It''s just a temporary place for the extra people. It''s not the premiere venue. There are only journalists and some people in the industry. There is no ordinary audience, so this exchange meeting is much shorter.
After the two exchanges, it was past two o''clock in the morning. The whole team quickly cleaned up and went to a hotel not far from the cinema to have a rest.
The first day of the movie premiere is also the first day of their roadshow. From this afternoon, they will start to run the cinema roadshow, so we have to seize the time to rest.
In recent years, the forms of film roadshow publicity have become more and more diversified. In addition to the projection Hall of the cinema, some of the roadshows are publicized on campus, and some are held in the open square of the city. In the way of roadshow, it''s not just about communicating with the audience and discussing the film itself. Some of them join hands with brands or enterprises to draw prizes or award awards. Some of them cooperate with school associations or enterprises to hold opening ceremony, opening ceremony or launching ceremony. In short, all kinds of activities emerge in endlessly.
However, the roadshow publicity of Ye Jiaying''s film is relatively traditional. There are no messy activities and frills. All of them are audience exchange seminars in the cinema projection hall to exchange films with the audience. But even without those messy activities, the whole schedule is very tight.
The roadshow will last nine days in total. The whole team will go to nine cities in China for roadshow promotion. Each city is expected to run five or six cinemas. In addition, the time spent on the road is a great test for everyone''s physical strength and energy.
There is a doggerel "Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Wuhan, Chengdu and Hangzhou" in the previous film circle, which refers to the eight film "ticket warehouse" cities of Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Wuhan, Chengdu and Hangzhou, which are the key cities of film promotion. Most of the film roadshows focus on these eight cities. With the development of social economy and the growth of the number of film viewers, some new ticket warehouse cities have emerged, such as Xi''an, Nanjing and Suzhou, which are often included in the film roadshow promotion cities.
The situation in this life is similar to that in previous lives. In addition to those crazy roadshow teams who run crazy in dozens of cities, even in the third and fourth tier cities, the general film roadshow publicity is basically based on these cities.
Ye Jiaying''s film roadshow basically follows this rule, but there are some small differences. In their roadshow itinerary, there were no Shencheng, one of the eight traditional ticket warehouse cities, but two new ticket warehouse cities, Xi''an and Jinling.
as like as two peas City, nine of the nine city they chose to perform on Livehouse tour a month ago. And it''s not only the city, but also the sequence of the itinerary is the same as Xiao Yao''s tour. I don''t know whether Ye Jiaying, considering Xiao Yao''s experience in running these cities in succession, or whether the person in charge of the film distributor''s propagandist is lazy, has directly learned from Xiao Yao''s choice to do the tour.
Roadshow is the cooperation of all parties. The distributor is responsible for the booking of air tickets, vehicles and hotels, while the propagandist is responsible for the publicity scheme of the roadshow. In addition to appearing and communicating, the main creative team also invites makeup artists and stylists to coordinate the collocation arrangement of clothing and modeling at each station. Most of the audiences go to the cinema in the afternoon and in the evening. The audience in the morning is usually small, so the roadshow usually starts in the afternoon.
The first stop of the film premiere and roadshow is Yanjing, and the roadshow team doesn''t need to catch a plane. The premiere didn''t end until more than two o''clock in the morning, so the publisher arranged a hotel not far from the premiere theater, so that you can have a rest as soon as possible. But the radiation should also be considered in the roadshow. The cinema for the roadshow in the afternoon is not in the same area as the one for the premiere. Considering the traffic conditions in Yanjing, we started immediately after lunch.Xiao Yao is energetic and in a slightly better condition. Although I didn''t go to bed until more than 3 a.m., I got up at more than 9 a.m. and even had time to go to the gym of the hotel for a while in the morning. Other people are basically around 11 o''clock to get up, after lunch on the direct departure. Ye Jiaying and Han Siying, the two female stars, put on their make-up in the car on the way to the cinema.
The first cinema the roadshow team went to had an underground parking lot and elevators leading to the interior of the cinema. After arriving at the cinema, the motorcade drove directly into the underground parking lot of the cinema, and then, led by the staff of the cinema, avoided the crowd gathered in front of the cinema door and in the hall, took the elevator directly to the lounge on the third floor of the cinema.
On the one hand, running show is to shorten the distance with the audience and improve the film''s reputation and box office. On the other hand, it is also to help the cinema attract attention and increase popularity, so as to increase the film layout in the cinema. Therefore, the creators didn''t come into the lounge to have a rest. The creators usually sign posters for the cinemas in the rest room and take photos with the staff of the cinemas. Some cinemas also have some special souvenir methods, such as pressing fingerprints. Some have arranged media interviews, and most of them are completed in the rest room.
Of course, it''s not that cinemas definitely don''t let roadshow teams rest. At least when you enter the lounge, the cinema has prepared plenty of food and drinks to entertain you. It''s just that whether you have time to rest and enjoy it or not depends on your own schedule.
The cinema didn''t follow the requirements of fingerprints or arrange media interviews, so there was relatively plenty of time. After signing the poster and taking a picture with the person in charge of the cinema, you can also do your own things. Han Siying felt that her make-up on the car was not very good, so she called a makeup artist to make up for her. Ye Jiaying, on the other hand, exchanged greetings with the manager of the cinema. Naturally, she hoped that the cinema would give as much as possible in film arrangement. Sitting on the sofa with nothing to do, Xiao Yao gnawed at an apple on the table and sighed in his heart that the movie roadshow was like a war, much more intense and hard than his original tour.
Before long, the staff of the cinema came in to inform the audience that the screening of 127 Hours was over, and they could go into the screening hall to meet the audience. We immediately stopped what we were doing and went into the screening hall to meet the audience with full spirit and smile under the guidance of the staff.
Although there was already a post screening meeting at the premiere, the post screening meeting of the first roadshow was more interesting. The only pity is that the time is a little shorter.
According to the previous roadshow arrangement, the main creative team has to run several cinemas in each city, and some cinemas need to run more than one projection hall. On average, the time for each exchange meeting in each projection hall is relatively short. It''s basically about 15 to 20 minutes. Moreover, this is the first road show, and the second after show exchange meeting. The repetition rate of the audience''s speeches and questions is not high. When the publisher and propagandist remind the host that it''s time, and the host and the audience announce the end, the creators of the film still have a sense of unfinished business.
However, no matter whether it''s still in the air or not, it''s not easy to delay the schedule. Finally, the creator turned around and took a picture with the audience with his mobile phone self timer. The cinema arranged for barley to be sent to the audience. After wishing the box office of the film a big sale, everyone rushed to the next scene.