Xiao Yao does not run road shows, so the publicity of the period before the film is released is very important. Xiao Yao didn''t plan to put all kinds of physical advertisements on the street, mainly focusing on cinema, TV and Internet. Cinema advertising is mainly responsible by more distributors who deal with cinemas, while TV and Internet advertising is mainly promoted by Xiao Yao.


    Now when stars have new works, it''s a common way to use their own social media accounts for publicity. Xiao Yao''s own animated films will definitely use his microblog to publicize them.


    Although Xiao Yao''s frequency of updating Weibo is not high, the number of fans is still very strong. In addition, Xiao Yao''s debut time is not short. He has performed well in several well-known reality shows, and he has gained a lot of contacts in the entertainment industry. In addition to his own family and star artists in his studio, there are also a large number of star artists who interact with him on Weibo. Once Xiao Yao advertises the release of the new movie on his microblog, I believe fans and other star artists will be able to forward it.


    As for the post bar and a variety of fans to establish personal websites and other places, Xiao Yao is not ready to do it by himself. Once posted on Weibo, it is estimated that fans like bar owners and station owners will spontaneously spread the news.


    In addition to microblog, Xiao Yao also has rich resources in webcast.


    Xiao Yao is the best performing star to play live online. Among the traditional entertainment stars, he broadcast the most times, the longest time and the most variety of content. He has his own live studio on all four live broadcasting platforms, and the number of followers in the live studio of any platform is much higher than that of other entertainment stars.


    In addition to paying more attention to water friends in the live broadcasting room, Xiao Yao also knows a lot of network anchors and has considerable contacts in the live broadcasting industry. Xiao Yao also interacts with other network anchors during the live broadcast. The content of his live broadcast is miscellaneous, and there are many types of network anchors known through the live broadcast interaction.


    Not to mention the three female anchorperson who mainly sing songs. Compared with the two-dimensional sound quality anchorperson, Zou Tianyu, a professional video game anchorperson, and even some anchorperson who mainly live outdoors, Xiao Yao has had interaction during the live broadcast. Even if some of them don''t know each other offline, they can be regarded as friends online.


    The number of fans of these network anchors is extremely large. Even if the number of fans of a single anchor is not as large as Xiao Yao''s, the total number of fans is certainly more than Xiao Yao''s. In this film promotion, Xiao Yao also included these network anchors in his own promotion plan.


    Online live broadcasting platform, especially a group of network anchors to help promote the live broadcast, is a special way of publicity of Xiao Yao''s plan. In terms of TV and video websites, which are relatively conventional media, Xiao Yao also has some corresponding actions.


    In terms of television and video websites, the most common means of publicity is to spend money on advertising time to broadcast promotional films and trailers. In addition, a common way of publicity is to participate in variety shows.


    There is a certain time interval between the recording and broadcasting of most programs, and the interval is relatively fixed. Xiao Yao wants his variety show to play before and even during the film release to form the best publicity effect, so the time to participate in the recording of variety show is very important.


    This is one of the reasons why Xiao Yao decided to release the film in the summer season.


    If it is released before the summer festival, Xiao Yao''s current publicity plan will become very urgent. Some variety shows that he is expected to attend may not be able to attend.


    Although it is still more than a month before the start of the summer program, and the recording and broadcasting of variety shows are generally half a month apart, there are also schedules and plans for other people''s variety shows. It is impossible for you to say you want to participate in the program today and let you participate in the festival tomorrow. It also takes time to communicate in advance.


    If Xiao Yao puts the release time of animated films after the summer holiday, it will conflict with Xiao Yao''s follow-up work plan. Zhao Rui is a senior this year, and Xiao Yao, Xu Fei and Chen Xiaoting are all junior. Considering the student identities of several leading actors, we set the shooting time of the Parkour movie during the summer vacation this year, and the starting time was set at the end of June and the beginning of July.


    If we postpone the release of the film to September, the end of the summer season, the main publicity period of the film will be in July and August during the summer vacation. Xiao Yao was already shooting Parkour films in the United States at that time, and he will definitely not come back to participate in the recording of variety shows. After the shooting of Parkour movies, Xiao Yao is also ready to participate in the post production, and will not have the leisure to record variety shows, so it is not in Xiao Yao''s consideration to further postpone the release time of animation movies to October, November or even later.


    In any case, Xiao Yao will not delay the release of this animated film until next year, so competing for summer files will become his only choice.


    When it comes to variety shows with their works for publicity, the first choice for many troupes and stars is the "quick edition" and "day up" of Xiangnan satellite TV. As Xiangnan satellite TV''s two trump variety shows with a long history, their ratings are very guaranteed.When Xiao Yao helped to publicize the TV series "the brightest star in the night sky", he was on the "fast book" with Zhao Rui and others. When he promoted the film "127 Hours", he was on the "fast book" and "day up". This time he promoted his own film. Of course, these two programs are also in his plan.


    With Xiao Yao''s current fame and consistent performance in variety shows, he is a very popular guest in any director group of variety shows. What''s more, Xiao Yao has a good personal relationship with Wang Yuan, the producer and core host of "day up" and Ke Jun, the core host of "express". Xiao Yao''s instructing party still contacted the two program groups and said that he wanted to take the new film to the program for publicity. After that, he soon received a positive reply from the program group.


    Since the themes and guests of the last two programs have been determined, the recording time of the two programs is almost two weeks later. If the film is recorded two weeks later, the broadcast time will be about a month later. At that time, the time for the film to be released is not long. It is the right time for publicity. This time is also very suitable for Xiao Yao.


    Xiao Yao is not the only star in this animated film, and He Ying and Huang Shi are also two big stars in the dubbing cast. These two can also play a great role in publicity activities. However, Xiao Yao did not take the two men as the main force of publicity when he made the publicity plan.


    Huang Shipei''s captain role appeared in the middle of the movie, just a supporting role. EVA of he yingpei is one of the leading roles, but this role is a robot, and the volume of the role may not be as good as Huang Shipei''s supporting role. In this animated film, neither of them is the main creator. Although Xiao Yao insisted on paying the two, they still charged a friendship price for their small workload and not being the main creators.


    These two people are not the main creators of the film. Xiao Yao doesn''t regard himself as their main producer. He feels that they have the obligation to participate in the publicity activities. If they have time to be interested, Xiao Yao won''t refuse to take part in the publicity activities together. After all, it''s good for the actors to have more programs to increase their exposure. If the publicity activities conflict with their other work or they don''t want to come, Xiao Yao won''t force them, and won''t ask them to put off other work to promote his animated film.


    He Ying and Huang Shi have a good impression on Xiao Yao. Even if they are not the film creators, they are willing to contribute to the film''s publicity activities. As long as time permits, they can participate in the publicity activities.


    When it comes to the first two programs, express edition and day up, Xiao Yao took part in the recording of the two programs in the same week and planned to broadcast in the same week, but the recording time was not on the same day. On the day Xiao Yao went to record the fast edition, He Ying and Huang Shi were both free and agreed to take part in the program recording with Xiao Yao. On the day Xiao Yao went to record the "day up", Huang Shi was just about to enter the group filming, so Xiao Yao only went with He Ying when he was free.


    In the two programs, the first recording is the "QuickBook" with three people. From the beginning of this program, Xiao Yao officially started his variety show tour for the purpose of film promotion.


    QuickBook is a game based variety show. In addition to some well-known special games of the program itself, the program team sometimes customize some interesting games for the guests.


    At the beginning of this year, Xiangnan satellite TV''s "sound in its territory" was very popular, and Xiangnan satellite TV also plans to continue to do the second season. Xiao Yao, Huang Shi and He Ying all took part in the first season of the year''s "sound comes to the scene", and Xiao Yao also won the championship, and He Ying also entered the final. Although Huang Shi did not enter the final, the previous regular season program was in the same period with Xiao Yao, in fact, the performance was very excellent, and there were a lot of fans in the program.


    These three people do the program together, it will naturally remind people of the hot voice competition show at the beginning of the year. At the beginning of the show, Ke Jun and several other hosts naturally talked about the performance of the three people in the sound of the scene, and also revealed the plan of Xiangnan satellite TV in preparing for the second season of the program, giving those loyal viewers who like that program an expectation.


    In the first round of the three rounds of "immersive" competition, the guests voiced the classic film clips in the dubbing room. In the second round, there were also many dubbing links. The three people had participated in the program, and they all showed their strong dubbing strength. This time, they came to promote an animated film. All three of them are dubbing actors in the film. In the game, live dubbing is also dignified. It was moved to the stage of QuickBook by the program director group, and became a game link.


    Dubbing is one of the outstanding skills of the three people themselves. Whether in the dubbing room of "sound in its place" or on the stage of "kuaibao", the three people are true to live dubbing.


    In the form of competition, the program group did not let the three guests perform alone, but adopted the mode of two person cooperation in the second round of the final of "sound in its place". The three guests selected a host of "kuaibo" respectively and performed in two teams.


    There is no referee in this game. Everyone has to take part in it. There are three guests and five hosts, leaving two. Because Kong Lei, one of the hosts, took part in the recording of "sound comes to the scene" as a student of Xinsheng class, he was brought out by Ke Jun to make another group, and asked him to cooperate with the host to form a team and PK with three pairs of guests and the host.As Kong Lei is a student of Xinsheng class in the program, the three guests generously let Kong Lei choose his partner first. As a result, Kong Lei did not choose Ke Jun, who seems to be stronger, but Chou Ni, who has been pitying for him all the time and is known as the "game black hole". Although he clamors for a counter attack, Ke Jun, Xiang Lan and others still laugh that Kong Lei has given up the game.


    The name of the program "happy camp" has the word "happy". The main atmosphere of the program is based on happiness. The film clips selected by the director group for the four teams are also comedy clips with a strong sense of humor. Four groups of teams in the performance, the audience is constantly laughing.


    After the dubbing performance, Ke Jun asked the audience to choose 123 according to the performance of the four groups. However, this program did not prepare a voting machine for the audience. The so-called election of 123 performers is to let the audience shout out their favorite performers'' names.


    Xiao Yao''s name is naturally the loudest yelled by the audience, and there are also many people calling Huang Shi and He Ying. Although Kong Lei is not called without, but compared with the other three, it is almost negligible.


    After watching the performance of the audience, Ke Jun said with a smile that he couldn''t choose the top three, only the bottom four could be confirmed. At this time, the audience tacitly called out Kong Lei''s name, and he was so angry that Kong Lei jumped on the stage.


    Seeing that Kong Lei was so angry by the audience, Xiao Yao lost no time to step on Kong Lei. Xiao Yao pulls Ke Jun to say that Kong Lei''s performance is really poor, especially compared with Wu you, who was also a student of Xinsheng class. Then he suggested to Ke Jun that Wu you should replace Kong Lei to be the host of kuaibben.


    Kong Lei, who is arguing with the audience, is eager to rush to Xiao Yao. As a result, Xiao Yao puts on a boxing posture and stares at Kong Lei, who immediately stops fighting.


    This program has been done for 20 years, and Ke Jun''s partners have been working together for more than 10 years. Of course, it''s impossible to change people just because of Xiao Yao''s words. Although we all know that the two are acting for the effect of the program, the audience still laughed because of their performance.


    In addition to the dubbing performance, the other two games in this program are well-known brand games in the program. It''s not the first time for the three guests to record QuickBook, and they know more about the famous games of the program group. Although it''s not as good as the dubbing performance, the performance of the three in the other two games is also quite good.


    The overall effect of the whole program is very good. The three people not only had a good time in the program, but also repeatedly mentioned the name and release time of the film at the beginning and end of the program and the dubbing game, which also achieved the publicity purpose of the program.