Liu Yue looked at Jiang Feng and then looked at me: "I think our teacher Jiang will answer this question."


    Jiang Feng raised his glass, wiped his lips, looked at me and said, "brother, what is a valuable life? What is a life without value? I''m afraid everyone has different understanding and experience of their own life value. I think that as long as you live a full life, as long as you have made contributions to the society, as long as you have no regrets about your choice, you should have a valuable life.


    "Yes, our primary school, in the eyes of many people, is insignificant and not worth mentioning. I think it''s a waste of myself to be a primary school teacher here according to our previous powerful situation. However, we don''t think so. Society is a big machine, which is made up of innumerable parts. These parts are indispensable. Without these parts, there would be no normal operation of this big machine.


    "We are willing to make ourselves a part and a screw to reflect our life value in ordinary work. As long as we have made contributions to the society, as long as we have dedicated our sincerity, we feel that our life is valuable


    "Now, we have lived here for more than 10 years. The pursuit and fight, fighting and game of the past officialdom have become permanent memories and gradually forgotten in our minds. In our ordinary life, we have found our own happiness and the longest possession."


    Listen to Jiang Feng''s words, I can''t help but respect, respectfully respect Jiang Feng and Liu Yue for a glass of wine.


    At the same time, Liu Yue looked at the bright moon in the night sky with a thoughtful expression.


    "Sister, why are you so stupid?" Jiang Feng looked at Liu Yue and said.


    Liu Yue came back to look at Jiang Feng and Qiutong and me. She said with a smile, "I was just thinking about the distribution work that Qiu always said Ha ha... "


    After hearing this, Qiu Tong said, "Sister Liu, please give me some advice. I really want to hear it."


    Liu Yue said: "I dare not put forward specific suggestions. Today, I heard you talk about the activities carried out in your distribution. I think the idea is really good and the form is very novel. It can be seen that manager Qiu and Yi are good at accepting new things and dare to innovate Since Mr. Qiu is so sincere in communication, I''ll dare to say something wrong. Mr. Qiu is more tolerant, just for reference. "


    Qiu Tong and I are looking at Liu Yue.


    Liu Yue said: "in my opinion, your current distribution companies seem to pay more attention to tactics. One by one, flexible tactics are everywhere, and they have really achieved good results. However, in your whole distribution idea, I seem to feel that you lack the overall strategic awareness. In order to do newspaper business, you need not only to do well in tactics, but also to have a strategic awareness, Strategic vision


    "Sometimes, strategy is even more important than tactics. Of course, strategy is determined by tactics. Strategy comes from tactics. Tactics are micro and strategy is macro. Only tactics, without strategy, can make you become complacent forever. You can''t see the unknown risks and mysteries. Your ability to resist risks is greatly reduced and your tactics can''t be changed Therefore, we should have a strategic awareness and achieve the organic unity of strategy and tactics. "


    Hearing Liu Yue''s words, I felt a shock in my heart. Looking at Qiu Tong, the expression on her face was the same as mine.


    "Well Sister Liu, how do you think strategy and tactics should be unified? " Qiu Tong asks Liu Yue.


    Liu Yue said: "marketing master Philip Kotler once summarized marketing problems into three important aspects: strategy, tactics and sustainable development. From the perspective of newspaper management, I understand that the key to strategy is positioning, the key to tactics is differentiation, and the key to sustainable development is newspaper brand.


    "In marketing practice, marketing strategy and tactics are complementary to each other and restrict each other. If the two are unified, problems encountered in marketing work will be solved. If the strategy and tactics are contrary to each other, there will be self disorder in marketing work and marketing power will be weakened."


    "From my previous experience in newspaper business management, I think the main reasons for the disunity of strategy and tactics are the following two points: unclear strategic positioning, differentiation and growing up


    "The key of strategy is positioning. Since the concept of positioning was put forward, it has become a sharp tool in the hands of marketing personnel. If the evaluation says that a newspaper has no market positioning, it is a denial to the management personnel of the newspaper. If a newspaper does not have a clear market positioning, the whole newspaper business will be like a headless fly bumping around, with no direction


    "If the positioning is not in place, the strategy is not clear and the tactics are at a loss Differentiated marketing is strange to us. Every marketing tries its best to win by surprise. As a result, it often encourages the growth of seedlings, breaks away from the soil and lacks the cultivation of lifeblood.


    "I remember that there used to be a very good health care product in the market of a province in the North called" qingyangyang ". It almost became the health partner in the eyes of the common people overnight, and the strategic change almost lost all its regular customers overnight.


    "When health care products were still popular, positioning a product to green health care with certain efficacy catered to some sick groups and most people who paid attention to health care. This was his success. When the product was hot, the vacancy of expert team was found by consumers. He became a lie, leading to the final withdrawal from the market, and the product was in the market It''s the failure to cultivate the soil for the growing trees. "Listening to Liu Yue''s words, I was shocked. Suddenly, I felt a sense of enlightenment.


    Yes, my marketing ideas have always been constantly trying to do one tactic after another, but have never formed an overall strategic plan and strategic awareness.


    From my foreign trade business in ningzhou to my distribution in Xinghai, I have followed the previous thinking and practice. Although I sometimes feel some trouble in my heart, I never find out the crux of the problem.


    Now that Liu Yue said that, I suddenly realized the crux that I had been thinking hard but could not solve. It turned out that what I had been lacking was strategic awareness. It turned out that I had never really learned to use strategy and tactics, and I had not been able to organically combine the two.


    I can''t help but think that maybe there is this reason for my enterprise''s bankruptcy. Although there are external factors, the internal cause should be my lack of strategic awareness, so that the company''s ability to deal with the crisis is fragile. In the face of the financial storm, it is vulnerable and goes bankrupt.


    Of course, I can''t rule out external factors. Besides the financial crisis, I always feel that there are other human factors, but I haven''t found anything that can prove this. I even feel that I am being suspicious.


    From the expression on Qiu Tong''s face, we can see that Liu Yue''s words shocked her a lot. She should feel the same as me.


    "Sister Liu''s words helped me find the crux of the issue of our newspaper industry Qiu Tong said: "yes, strategy. What we need is strategy, a strategy integrated with tactics This is the fatal factor restricting our further development at present Sister Liu, you can see the problem so quickly. I really admire you. Your eyes are very sharp. "


    It can be seen that Qiu Tong admired and appreciated Liu Yue very much.


    Then, Liu Yue talked with us a lot about the management of the newspaper industry. She mainly talked about the macro issues and tried not to talk about the micro issues. I think it''s probably because she hasn''t been in touch with the current management of the newspaper industry for a long time.


    Liu Yue''s views on newspaper business have opened our eyes to Qiutong and me. She stands at a high angle, has a broad vision, has a farsighted vision, and has a great momentum.


    Qiu Tong and I listened very carefully and benefited a lot. Of course, the topic of strategic awareness is the most fruitful topic for me in the conversation tonight.


    Qiu Tong''s biggest achievement is the same as mine. When I talked with her afterwards, Qiu Tong said, "Yi Ke, you and I need to cultivate strategic awareness and have strategic vision. This is our Achilles'' heel."


    At the same time, Qiu Tong also said: "it''s not just us, my marketing expert friend. What he lacks is this. Maybe, this is his death."


    Qiutong suddenly saw my death, I also realized.


    This should be the biggest harvest for Qiutong and I to visit Jiangfeng and Liuyue.


    We continued to drink and chat until late at night


    That night, we lived in Xiaobai building of Jiangfeng and Liuyue, and Qiutong and I lived in guest rooms respectively.


    The next day, I woke up very early and looked out of the window. The water level of the sea just showed the white belly.


    I walked downstairs, through the pine forest, to the beach, walking on the soft beach, the water was ebbing.


    At this time, I see two figures walking hand in hand on the beach not far away. They are Jiangfeng and Liuyue. Under the setting of the morning glow, the two figures are intimate and warm. I think they must be talking with each other while walking. I think they must have walked like this every day during their 10 years here, saying intimate words


    Think of their experience, looking at their warm now, I feel a burst of different feelings.


    Suddenly, I feel something moving behind me. Looking back, I don''t know when Qiutong is standing behind me, looking at their happiness with an envious expression. Qiutong''s eyes are not only envious, but also melancholy and confused


    After breakfast, we bid farewell to Jiang Feng and Liu Yue, a couple in need, and went back to Wenzhou, then to ningzhou.


    On the way to ningzhou, Qiutong didn''t know whose call he received, and his face suddenly turned pale.


    "Mr. Qiu, what''s the matter with you?" I looked at Qiu Tong and asked.


    Qiutong''s face became not a trace of blood color, with a look of despair in her eyes, and her body trembled slightly, as if she didn''t hear me.


    "Mr. Qiu, what''s the matter with you?" I was a little frightened and asked Qiutong again.


    It took Qiutong a long time to settle down. He tried to make a calm expression. He looked at me and said, "Yike, I can''t participate in the investigation of ningzhou daily. Go by yourself."


    "Why?" I said.


    "Because I''m going back to Xinghai today. I have to go back tonight." Qiu Tong''s voice was very low, and he seemed a little restless.


    "What''s the matter? What''s the matter? Is it the business of the unit? " I said.


    "It''s not a unit." Qiu Tong said.


    "What''s that?"


    "Don''t ask any more questions. It''s my personal business." Qiu Tong''s voice became more and more vexed.As soon as I heard this, my heart tightened. I didn''t stop and asked eagerly, "what''s your personal matter? What''s the matter? "


    "What''s the matter with you? I said, don''t ask any more. Do I have to report my personal affairs to you? " Qiutong suddenly broke out, the voice increased a decibel, look very anxious, but also some impulse.


    Obviously, Qiutong can''t control her emotions. She is irritated by my questioning and angry with me.


    With that, Qiu Tong turned to look out of the window, her chest undulating