After a simple routine opening speech, I went to the main topic: "today, I listened to the lectures of several experts and professors. I was very educated and inspired. As a person, I didn''t work in the group for a long time. I always worked in publishing. When I first came here, I worked as a temporary worker, delivering newspapers. Thanks to the great love of the leaders, I just changed to the appointment system for a short time. To be honest, I am very ashamed
"I really don''t have any marketing theory and experience to teach you, but the leaders want me to tell them, so I''ll teach them to talk with you. If they don''t tell me well, don''t laugh at me and don''t drive me out of office. How can I say that, I''m also a worthy person The witness It''s hard to be ousted... "
Before the words were heard, everyone began to smile and clap their hands. The chairman of the board also grinned and Qiu Tong chuckled.
I went on to say: "all of you here are distributed in various business units of the company. They are all marketing agents, and many of them are our advertising agents. Since we are all business agents, we all understand the traditional business philosophy, and I don''t talk much about it. In fact, I can''t say anything about it. I really don''t know much about the theory
"I''ll give you a topic first, that is, what is the highest level of business model. Before I talk about this topic, let me tell you a story A young woman reported to the police station and said, "I put my money in my bra and was stolen by a handsome man in the crowded subway..." When the police heard this, they were very puzzled. They asked her, "lady, are you not aware of such a sensitive place?" The young woman blushed and said, "who would have thought he was touching money?"
As soon as the voice fell, the chairman and sun dongkai burst into laughter. Qiu Tong''s face was slightly red, and Ping always grinned.
I looked down at the stage, and when everyone finished laughing, I said, "what does this story tell us? It gives us an important enlightenment, that is, to let customers'' money be unconsciously taken away in a pleasant experience, which is the highest level of business model."
"Ha ha..." Now the laughter was even worse, and the applause also rang out: "well said, go on!"
When I saw that the audience was aroused and no one was dozing off, I continued: "we all have to deal with different customers every day. So, what do you think is an indispensable part of dealing with customers? In my opinion, it is not only to let customers accept our products and invest in us, but also to put forward some good investment suggestions from the customer''s point of view for the development of customers
"Well, what should we pay attention to when giving investment advice to customers? Let me tell you another story A company pasted a note on the urinal: "one small step forward, one big step of civilization." as a result, there are still many urine stains on the floor. Later, the company learned a lesson and redesigned it: "if you can''t urinate in the pool, it means you are short; if you urinate outside the pool, it means you are soft." as a result, the ground is much cleaner than before. "
"Ha ha..." Everybody laughs again, this time I see autumn Tong''s face is more red, cover a face in snicker.
I said, "what can we learn from the laughter? In my opinion, when we make investment suggestions to our clients, we must be specific, precise and to the point! "
"Well said, wonderful, ha ha!" President Ping clapped his hands and grinned. Everyone clapped again. The chairman shook his head while smiling and said something to sun dongkai. Sun dongkai clapped his hands with a smile.
I saw that the atmosphere of the meeting was warm, so I continued to speak: "in 1994, when Yeltsin made a speech, a wild boar rushed out of the bush. He dropped his glasses on the floor. At this time, his subordinates were all prone to pick up glasses under the table, but Putin took up his shotgun and killed the boar. While everyone was busy picking up glasses, Putin chose to deal with wild boars to solve the urgent problem.
"Facts show that Yeltsin chose the right person. We have a lot of advertising agencies here. We are all investors of our group. In my opinion, investment is the same. When we blindly follow the crowd, bold and rational people will often see the current situation before making a choice. "
I will continue to explain the truth through small stories while telling theory in combination with practice.
"It''s not easy for us to do marketing. In order to make a living, survive and develop, we are busy all day. Many people are often discouraged when they encounter setbacks and difficulties. In fact, I don''t think it''s necessary. No matter how difficult a person encounters, he can''t lose his confidence in himself. That is to say, how to treat himself is a problem, a problem." Be sure that you are a promising person
"A young man asked Zen master for advice:" master, some people call me a genius, others call me a fool. What do you think? " "What do you think of yourself?" The young man was at a loss. Zen master said, "for example, a kilogram of rice is a few bowls of rice in the eyes of a cook, a baked cake in the eyes of a cake maker, and wine in the eyes of a wine merchant. The rice is still that rice. Similarly, you are still you, and how promising you are depends on how you look at yourself. " So I think it''s the most reliable way to look at yourself correctly. "
"Miss Zhao Si started talking to Zhang Xueliang at the age of 16. One year is adultery; three years is adultery; sixty years is eternal love! The important revelation of this matter: to do marketing, it is important to stick to it. Many things are not regarded as not doing, but depend on how long you can do it. ""Ha ha..." There was constant laughter and applause in the meeting hall. Many people nodded their heads while laughing. Qiutong''s eyes were bright and he was looking at me with admiration.
I became interested and continued to speak: "it''s a triad to organize a few people to collect protection fees. Zhu Yuanzhang is a great emperor who organized millions of people to seize the throne. Wu Zetian slept with her father-in-law and her son. Although she was incestuous, she became a queen because of the chaos.
"The important revelation of this matter: it''s not about whether you''ve done something bad, but how much you''ve done. When we do marketing, we don''t always worry about the consequences of doing something wrong. As long as you recognize the right thing, we''ll do it boldly."
"One day, the female secretary said solemnly: Mr. Wang, I''m pregnant. Wang continued to look down at the documents, and then said with a faint smile: I have already ligated. The female secretary froze for a while and said with a smile: I''m joking with you! Wang looked up at her, took a sip of tea and said, me too. This tells us that when we are doing business, we should not panic, calm down, hold the fart, and let the bullet fly for a while. "
The atmosphere of the whole conference hall was activated by me. After a dull day, I was laughing and talking happily. I talked about the marketing skills through several businesses I did in the distribution company, and sometimes interspersed with a few jokes to prove these theories. I told them all at once for more than an hour.
Everyone listened attentively while laughing. The chairman and sun dongkai nodded frequently. Qiu Tong looked at me attentively and listened attentively. President Ping looked at me with admiration and talked with people around him from time to time.
Cao Li, who presided over the meeting, did not look at me askew, but also waved her hand from time to time to signal everyone to be a little quiet, not too warm.
Finally, I made a conclusion with a paragraph: "everyone, we are all young people with ideals and goals. We are all fighting for our ideal career and love. We all want to live the life of the upper class, want to be outstanding, and are not willing to be mediocre. In this case, we should have an optimistic heart, a kind heart, an honest heart, and a tolerant heart Be determined to face life, life and struggle.
"If you want to live an ordinary life, you will encounter ordinary setbacks. If you want to live the best life, you are bound to encounter the strongest hurt. The world is fair. If you want to be the best, it will give you the most pain. If you can make it, you''re the winner. If you can''t make it, go back and be an ordinary person! ——The so-called success is not to see how smart you are, nor to sell yourself, but to see if you can get through the difficulties with a smile. "
At the end of my speech, the venue burst into thunderous applause, which exceeded the effect of any expert professor''s lecture just now.
After I came down, the chairman made an exception to stand up and shake hands with me, patted me on the shoulder: "little guy, there''s a set, not bad! I''ve opened my eyes today. "
Then, the chairman looked at sun dongkai: "Lao sun, this training meeting is very successful, and the economic management office has a good plan. In the future, the economic management office should often plan and hold such activities, constantly improve everyone''s marketing level, and constantly push forward the overall operation of the group."
Sun dongkai smiles and nods. Then he looks at Cao Li, who is standing by with a red face.
I don''t know if there is any other meaning for the chairman to praise Cao Li.
That night, the group held a banquet for experts and professors. I was also among them. The chairman of the board and sun dongkai personally attended the banquet. Cao Li, Qiu Tong, general manager Ping and the heads of the group''s business departments all attended the banquet.
During the dinner, the chairman and I drank two glasses of wine and said that our promise to buy me a drink would be fulfilled today, and I would not be allowed to ask him for another drink in the future. Everyone laughed.
During the dinner, everyone had a drink with me. I didn''t refuse anyone and drank too much.
After the dinner, I got drunk and walked out of the hotel alone. Qiu Tong didn''t go with me. The chairman and sun dongkai called her. The head of Heping general manager and several business departments had a small meeting in the evening.
I walk on the street in the Starry Sea of summer night, drunk, looking at a pair of intimate lovers passing by, I suddenly feel desolate and lonely. I can''t help thinking of Dong''Er. I haven''t seen her for many days. What''s Dong''Er doing? Is she OK?
Unconsciously, I can''t help walking to the downstairs of Donger company and looking up, Donger''s dormitory window is on.
I stood in the shadow of the bushes downstairs, staring at the window in a daze, and my heart filled with concern for Dong''Er
Just at this time, a car suddenly stopped in front of the company on the roadside downstairs. I turned around and saw that it was Zhang Xiaotian''s car, and the person sitting in the car was Zhang Xiaotian.
I can see him, but he can''t see me, because I''m in the dark.
Why are you here so late?
I pondered and looked up. I saw that Dong''Er''s dormitory window had turned out the light. After a while, I saw that Dong''Er was dressed up and came downstairs with a small bag. I went directly to the front seat of Zhang Xiaotian''s car.
Then, in the light of the street lamp, I saw two people sitting in the car talking and laughing. I saw Dong''Er laughing happily and Zhang Xiaotian was very proud. Even, I saw Zhang Xiaotian raise his hand and do an action. It seems that he stroked Dong''Er''s forehead, but Dong''Er didn''t seem to have any objectionThen, Zhang Xiaotian started the car and went straight away.
My brain boom, damn, so late, Zhang Xiaotian to pick up Donger why? Where to go and what to do? Why are their actions so ambiguous and intimate? Why are you so happy? My heart rose a strong jealousy and jealousy, there is a pain, why do Donger and Zhang Xiaotian exchanges? What on earth does she want to do when she goes out late at night?
Instinctively, I rushed to the side of the road, trying to catch a taxi. I wanted to know where they were going?