"In the first stage, fans will have a chance to be selected and get free tickets when they forward the news of the lucky draw.
This stage is our marketing and publicity period, and the number of winners will be adjusted according to the actual publicity effect. However, judging from the popularity of we media and the film itself that we have now mastered.
The number of participants will be very high, and the speed and effect of communication will be very good.
In the second stage, tickets are purchased online, 50 yuan for ordinary tickets and 200 yuan for VIP tickets.
Different ticket prices meet different consumer groups and consumer psychology!
If the effect of the first stage is as expected, the tickets for this stage should be easily sold out, and the supply will definitely exceed the demand.
At this time, we will start the third stage.
Those who can wait until the third level are basically true love powder.
At this stage, there is only one way to get tickets. If you buy peripheral products in online stores for more than 298 yuan, you will get free ordinary tickets. If you spend more than 1000 yuan, you will get free VIP tickets. We claim that only the top 100 people can get tickets, which increases the sense of urgency.
Just imagine if you really want to participate in this offline activity, but you didn''t get tickets before, you will be very anxious at this time, so it''s easy to produce impulse consumption. "
"Mr. Hou, I have a little question, that is, whether our VIP tickets will be a little expensive, which is a lot compared with ordinary tickets. Moreover, whether the consumption threshold in the third stage is also a little high, I am worried that it will affect the effect of our activities!" Questions have been raised.
After a pause, Hou Zhengyu continued: "well, we have taken this into consideration, but the design of this activity is based on the consumption psychology of the new generation of consumers after the current consumption upgrade.
Now some special petty bourgeois restaurants or desserts are very expensive, but they are more likely to be popular, and even become online stores.
Those Internet Celebrities, young girls also like to take the initiative to go to these stores to punch in and help spread.
In fact, in the final analysis, it all comes from the invisible psychology of class division.
In recent years, China has been in an explosive stage of class division. Over the past decade, the national economy has improved, the gap between the rich and the poor has gradually widened, and invisible classes are emerging. The middle class and the high-yielding class are the classes that many people yearn for.
In the past, it used to rely on money to simply and rudely grade.
I''ll drive a luxury car and buy a famous watch, but now the class division is not only about money, but also about taste and accomplishment.
Only money without taste is called local tyrant. No matter how rich you are, you can''t be on the stage. It''s not the pursuit of the public.
More and more rich people no longer only rely on money to divide class, that is to say, simply buy a brand-name clothes, brand-name table has been unable to meet the needs of class division.
Those who have money and good taste will have more elegant lifestyle and habits, such as dining in petty bourgeois restaurants, having afternoon tea, traveling, watching drama, watching musicals and so on.
Those who are struggling to squeeze into the middle class tend to follow these people''s habits and consumption concepts, travel with them, watch dramas, and bask in the sun, so as to prove that they are in the middle class.
"What we want to earn is the money of these people, who have a certain consumption ability and are willing to pay for the consumption that can highlight their own class!"
Hou Zhengyu has a thorough analysis and understanding of the current consumer groups, or the target customer groups of his inn. His words also make Li Yang full of confidence in this activity.
"Well, that''s good!" Li Yang nodded, "but I have a question. If a customer buys our goods and gives him tickets, what should he do when he returns them? After all, there is no reason to return them now for seven days!"
"That''s right, so we set up rules. Tickets will be automatically sent to the user''s mobile phone after the user confirms the receipt! Generally, the people who can take part in the activities are either local or peripheral, so there is no time for them! " Hou Zhengyu explained.
"Well, that''s reassuring!" Li Yang said.
"At present, in the first phase, we plan five activities. We aim to achieve online sales of more than 800000 yuan, on-site sales of more than 500000 yuan, ticket revenue of at least 200000 yuan and other revenue of more than 50000 yuan. However, the total cost of this activity is less than 100000 yuan. We will also seek cooperation among different industries to share our activity cost!" Hou Zhengyu continued.
"Well, do it according to this plan. When the summer vacation is over, I''ll give you a bonus!" Li Yang said with a smile.
As soon as they heard the bonus, their eyes lit up and they were full of energy.
The next day, the activity started as planned. With the help of the popularity of movies, the first stage of the activity quickly became popular, and even occupied a position on the microblog hot search list for a long time.
Tickets for the second stage sold out in almost ten minutes.
At present, less than an hour after the beginning of the third stage activities, the sales volume has exceeded 600000, which is even better than expected.
In the office, Li Yang, who is looking at the activity report sent by Hou Zhengyu, suddenly receives a systematic reminder.A dialog box pops up immediately, which reads: the third service object has been confirmed, please confirm.
"Third customer?"
Li Yang almost forgot that he still had a challenge to complete.
He immediately looked at the guest''s information.
Name: Annie
gender: female
age: 17 years old
task information is so concise.
"Only seventeen?" Li Yang was a little surprised. He didn''t expect that the target of this mission was a girl, and his name seemed to be a foreign child.
However, when Li Yang obtained the customer information, he found that the girl named Annie was Chinese.
But look at the picture should be a mixed race, looks very delicate, but also more than 90 points score girl, has joined the mountain beauty club.
She checked in at noon today
"20 days?" Seeing the girl''s reservation information, Li Yang was a little shocked. A 17-year-old girl directly reserved 20 consecutive days of rooms. Although only two or three days of them were reserved for star watching rooms, the rest were basically tent hotels, but the cost of these 20 days was not low.
You know, the current hotel prices have been increased by 30% to 50%.
"This is a child of a rich family!" Li Yang is complaining, but what makes him wonder is why the girl comes to live alone, without family or friends. After 20 days, won''t the family worry?
And according to the service objects released by the system before, this time it is definitely not just because the girl stayed in for a long time that she was selected.
There must be something unknown about this girl.
Li Yang calls out the monitor in the system near the tent hotel where the girl lives. He plans to observe the girl first, understand her first, and see if he can find a suitable entry point to provide better service for her.
Besides, he can''t go back to the hotel immediately these two days, and the girl will stay for a long time. He''s not in a hurry, so it''s better to know himself and his partner first.
……
[I wish you a happy new year. Lao Qi wishes you a happy new year. Recently, the epidemic is serious. Lao Qi hopes that all brothers and sisters can be safe and healthy! 】