The sun in Bali is really not covered. It''s very poisonous. Li Yang has to speed up his pace after being exposed to the sun. After walking for a while, Li Yang sees a couple of European and American couples on a viewing platform, and they are taking wedding photos. This makes Li Yang''s eyes shine, and his mind has some new inspiration.
"Let''s call this marketing plan love to the end for the time being!" After this field trip, Li Yang has come up with a very complete plan for revitalizing the Eisenhower resort.
After returning to the hotel from lover cliff, Li Yang immediately turned on his laptop and began to write the plan.
If the acquired Eisenhower hotel wants to turn losses into profits, Li Yang must open up the Chinese market, which is also the market he is most familiar with.
However, Bali is no stranger to many Chinese people, and it is also one of the popular destinations for overseas Chinese tourism. It is a double-edged sword!
On the one hand, they do not need to spend money to popularize science on this beautiful island, on the other hand, it also means fierce competition.
In order to stand out from the numerous resort hotels, Li Yang also needs to make the hotel have a more refined positioning - that is love.
First of all, he plans to shift the hotel''s original service orientation of vacation and leisure to wedding and honeymoon travel related to love.
This is also the reason why he named his plan "love to the end". Its moral is to focus on the theme and positioning of love, develop in depth and provide one-stop service.
There are three main reasons why he did this:
however, in recent years, some large wedding companies with business acumen have started to promote overseas wedding services.
After all, there are so many wedding venues in foreign countries that they are quite different from each other. You can choose the most important day casually, and no one will compete with you!
But distance also knows that most of the wedding companies are not large-scale, just make a little fuss and serve those customers in their city.
After all, wedding venues are all cooperative hotels. They need to balance the needs of users and the needs of the hotel, which will definitely not achieve the true sense of personalized customization to meet all the needs of customers.
On the other hand, it''s not the same for the hotel itself. The hotel can customize the wedding venue according to the customer''s needs. The initiative advantage is more obvious.
What Li Yang wants to do is different from them.
Of course, Li Yang may also cooperate with these wedding companies in the early stage to share their customer resources.
The third point: the real concept of vacation and leisure is not applicable to the current Chinese market. On the contrary, honeymoon travel is a trend pursued by young people. It is also a way that they are willing to spend a lot of money on travel, or a way that they can reasonably seek the support of their parents for travel.
This is a big and potential market, Li Yang must seize.
Of course, what Li Yang has to do is form an industrial chain from wedding photography, wedding customization to honeymoon travel. He can even directly make one-stop packages and package them for sale.
According to Li Yang''s plan, the package directly includes the wedding photography, wedding planning and customization, wedding banquet, honeymoon travel, catering and accommodation expenses of family members and friends attending the wedding, and even their round-trip air tickets, etc.
Moreover, in this form, Li Yang can directly discuss cooperation with airlines and get tickets at a low price, just like a tour group, which can not only make consumers feel affordable, but also make them earn part of the price difference to balance profits.
In this way, their service packages will have price advantages and competitiveness. Of course, the same is true for wedding planning and customization. Their own venues and teams will save the difference between the wedding companies, so that they will have better quality in price and more guarantee in service.
"By the way, I almost ignored it!" Li Yang''s hands on the keyboard suddenly stopped.
Frown slightly, carefully pondered a little.
"If we only rely on a resort hotel for honeymoon travel, it is obvious that it can not meet the needs of Chinese consumers at present!"
Li Yang says that he is very clear that at present most people in China prefer sightseeing when they go abroad for vacation. Even for honeymoon, they hope to stay in more characteristic hotels and go to more scenic spots.
Therefore, there must be enough items in the honeymoon tour of this package, and even several different itineraries may be designed according to the package price and different needs.
So what''s the problem?
It''s easy to do scenic spots. It''s not difficult to charter a car or a boat during the trip. How to arrange the hotel? It''s such a resort in Bali.
"It seems that we can only talk about cooperation with other hotels according to the model of travel agency!" Li Yang''s stomach is full of pain.
"But with my current cash flow, I can also consider choosing some reliable hotels to invest in, so that I can have more say!"
Li Yang left nearly 400 million yuan in his last acquisition of Four Seasons Resort, which is definitely not a small number. Moreover, he can mortgage Four Seasons Resort and continue to invest.Think of here, Li Yang smile, so everything is much easier.
Then the next step is how to choose a hotel for cooperation or investment, and how to make a honeymoon itinerary that consumers like.
"At present, the hotels we cooperate with can be roughly divided into three categories: the first is my Seaside Hotel, the second is another feature of Bali - hotels in the tropical jungle, and the third is some resort hotels located in the urban area!" Li Yang''s stomach is full of pain.
He has checked a lot of information before, and in order to confirm the feasibility of his plan these days, he has also collected a lot of information, some of which are industry data obtained with the help of Michel.
What Chinese people like most when they come to Bali is the seaside hotel like Eisenhower, which Li Yang bought. After all, people here want to feel the beauty of the sea. Seeing the sea is regarded as an island holiday.
And the most popular seaside resort in Bali is Ayana.
It is famous in China for the wedding of Liu Shishi and Wu Qilong. Later, it became the first choice of Chinese tourists because of a large number of red grass articles.
In the early years, I didn''t see many Chinese people there. Now if I catch up with the golden week, I will have the illusion that I am in Sanya.
However, there is a reason for the fire. The scenery, service and location are excellent. There are also many online Red punch points.
It is also the first choice for Li Yang to visit and experience the hotel, and the main reason for him to go there is that there are many wedding venues and holy places for many weddings.
On the other hand, the hotel I bought is enough to provide a wedding venue, barely one.
Fortunately, the scenery of this hotel is absolutely first-class. The hotel covers a large area and has enough places to be transformed into a wedding venue.
So Li Yang plans to go to a resort like Ayana for a field trip.
In particular, some domestic stars have held weddings, as well as the most suitable resort for weddings.
To get back to the point, in order to enrich the honeymoon experience of customers, the tropical jungle Hotel, the second largest characteristic hotel in Bali, must also be inspected to see if he can invest in a wave or seek cooperation to include it as a destination and strategic partner in his honeymoon package.
Most of Bali is mountainous, the whole island is crisscross with mountains, the whole island is almost covered by tropical jungle, and the tropical jungle landscape on the island is also a major feature.
In recent years, Bali''s Forest Resort hotels have become popular all over the world, and become another major feature of Bali. Many resort hotels built in the mountains and forests have attracted tourists from all over the world.
For example, Ayana mentioned just now also built a new forest hotel rimba in the tropical mountains near her hotel, which is also the reason why Ayana is able to make a fire in China.
Because staying in this hotel, you can experience the seaside and Forest Resort at the same time.
But to say more beautiful, more able to experience the real tropical jungle or Bali Hanging Garden Villa Resort.
The resort hotel located in the Tuqiao mountains of Bali is really the same as its name. More than 30 villas are scattered around the hotel lobby according to the mountain trend. From a distance, it looks like it is hanging in the air.
Although Li Yang has only seen some information maps of the hotel, he is eager to experience the experience completely different from that of the seaside resort hotel.
So the hanging garden is also his second object of study.
Of course, he can''t just look at this forest resort hotel. He needs to go to several more, choose more destinations, and finally choose the best one.
In fact, the third type is not the focus of Li Yang''s study and investigation. As you can imagine, the resort hotels located in the urban area experience more local cultural characteristics and strong religious atmosphere.
This category is just a candidate destination for Li Yang''s honeymoon trip.
Li Yang''s ten fingers quickly hit the keyboard and put his "love to the end" plan on paper.
"Wait a minute, I''m ignoring another feature of Bali!" Li Yang suddenly thought of the introduction of the previous system to Bali: "lanmeng Island, the beach resort of lanmeng island!"
To say that Bali can be on fire, another crucial reason is lanmeng island.
Bali''s beaches and sea water are not beautiful, not to mention compared with Tahiti, even compared with some islands in Thailand, but there is a little brother named lanmeng island in Bali.
Lanmeng island is a small island in the southeast of Bali. It is very close to Bali. You can get there by boat as soon as half an hour.
Lanmeng island has a very beautiful white beach and Tiffany''s blue water. Because the island has better ecological protection, the sea water is very clear and the underwater ecology is also better. It is especially suitable for snorkeling.
Many people who travel to Bali usually punch in on this island.Moreover, in the past two years, the island has also been known by more people for one scenic spot, namely the famous scenic spot - Devil''s tears.
It''s a marvelous work of nature, and it''s also a place where you have to punch in when you go to lanmeng island. However, there have been a series of casualties among tourists, and there have been several hot searches on Weibo.
So in the honeymoon itinerary that Li Yang wants to design, it''s natural to have lanmeng island.
"We have to arrange the itinerary of these days as soon as possible!" Li Yang said to himself that he immediately started to book hotel rooms on the Internet. Now it''s not the peak tourist season, so it''s easy to book hotels.
According to Li Yang''s itinerary, the hotel on lanmeng island is the first one he has decided. He plans to go to lanmeng island tomorrow, and then to Ayana, sky garden and other hotels.
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