There is a rare seven day long holiday on October 1. People who have been working hard for a long time finally have time to relax.


    Some people just started to revel on the evening of the 30th, eating, drinking, singing and watching movies, hoping to play all night.


    Therefore, many people choose to see a midnight movie.


    These are the first mainstream audience to see several films.


    Different from those who attended the premiere ceremony, the number of people who watched the show was more and more extensive, so the relevant evaluation was more meaningful.


    Many people can get up in the morning to see the first wave of film reviews, which are generally very simple, but also very real!


    "Infernal Affairs, good-looking, no urine point in the whole process, best of the year!"


    "Love smart, ha ha ha, it''s so funny, just a little fake."


    "Lost in deep space Well, I fell asleep! "


    "Fart upstairs, deep space is beautiful, the best science fiction film in China at present!"


    ……


    There are a lot of similar comments, but on the whole, Infernal Affairs is still far ahead of others, even better than the comments after the premiere.


    "Love smart star" seems to be good, still maintain a good reputation.


    And "deep space Trek" is a bit polarized.


    Seeing this kind of film review, others probably have a clear idea.


    In the daytime, when the number of viewers increases, this kind of word-of-mouth phenomenon is directly reflected in the box office and attendance of the film.


    From the beginning, "Infernal Affairs" has been far ahead in the real-time box office statistics!


    Although Infernal Affairs only ranked second in the number of films, its attendance rate was the highest.


    And the real-time box office of love smart star ranked second, and its attendance was far less than Infernal Affairs.


    "Deep space Trek" came in third, and There is still a big gap with the top two. Although its attendance is not low, Chinese science fiction films are only a minority at present.


    Even science fiction is a popular theme in the whole world, and some imported foreign science fiction special effects blockbusters sell well in China. However, there is no foundation for Chinese science fiction films, and many fans do not dare to try to see a film without score.


    This is also the biggest dilemma of Chinese sci-fi films at present.


    ……


    Different from Chen Feng and an ruohua, the boss of Beidou entertainment, Wu Hengjiang lost sleep unexpectedly last night.


    As the boss of one of the three major entertainment companies, Wu Hengjiang has seen a lot of storms for so many years. As early as ten years ago, he developed a good work and rest habit of going to bed early and getting up early every day. But last night, he didn''t sleep at all. He got up at about three o''clock in the morning and sat quietly in his study.


    In fact, a few years ago, Beidou entertainment was already planning a transformation. Although its company is very strong in film and television in recent years, with the rapid expansion of the film market, the competition in the industry is also growing. In recent years, the company has encountered many failed projects and lost money A lot of money.


    Moreover, because the company is too large and its tail is too big, some of them can''t adapt to the sudden outbreak of the new environment of the film market for a while. It''s not good to see others'' continuous success, but they are still slowly wriggling.


    At a time when the box office of other people''s movies has continuously exceeded 1 billion, 1.5 billion, or even 2 billion, Beidou entertainment is getting worse and worse. Therefore, transformation is imminent.


    However, this kind of thing can not be achieved overnight. Wu Hengjiang and the company''s senior executives have also studied many solutions together, but they have not found any good way out.


    Until later, through some special relations, Wu Hengjiang got some instructions from the top leaders, and finally determined the direction of developing science fiction film production. Moreover, they also got a lot of relevant policy support, which is a pilot scheme for the top.


    Although it has received some support, the pressure will be even greater because the upper level has given relevant support and will see the results. If Beidou entertainment can not produce excellent works and beautiful box office results, it will be more difficult for them to go in the future.


    This is actually a gamble. It''s about the future.


    So now Wu Hengjiang is more nervous than ever. He has great expectations for the film "deep space Trek"!


    He had been sitting in his study until daybreak. Wu Hengjiang had a rest in his armchair for a while. Then he suddenly opened his eyes, got up to clean up and went out.


    He decided to go to the cinema today and have a good movie.


    Since he became the boss, he seldom went to the cinema to see movies. Even if he went to the cinema, most of the time he took part in some activities such as watching movies. He went to the cinema purely as an audience to watch movies with countless fans. He had not experienced this experience for a long time.


    Today, he decided to go to the cinema by himself.However, Wu Hengjiang did not choose to see his own "deep space Trek", but first chose to see "Infernal Affairs".


    Because the best box office investment of "wuchengjian" is now "wuchengjian".


    He wants to see what kind of movie Infernal Affairs is.


    As for his own "deep space Trek", Wu Hengjiang has seen it many times. He knows all the advantages and disadvantages of it, so there is no need to see it again.


    Let''s go to see the second film of Chen Feng, who has created a box office miracle of 1.8 billion.


    ……


    The theater was very busy. Wu Hengjiang bought the ticket alone and entered the theater in silence.


    By the time the film was about to open, the whole theater had been filled with people, almost full. Wu Hengjiang''s position was not bad. Sitting in the middle of the screen, there were all kinds of people around him, including students and office workers. On the whole, the fans were younger.


    Vaguely, Wu Hengjiang also heard a lot of people''s dialogue.


    "It''s said that this film is very good-looking. Several friends in the dormitory next door have seen it yesterday, and they all say it''s very good!"


    "Well, I''ve heard that. Today we''ll examine it ourselves. If it doesn''t look good, let''s go back and beat those damaged goods!"


    "Hey, I don''t think I''ll cheat us. I checked it on the Internet. It''s really a good reputation."


    ……


    It seems that word of mouth is the biggest boost to film promotion!


    Wu Hengjiang thought of it silently.


    As the boss of the company, he has seen too many data reports on film publicity, the relationship between advertising investment and box office growth, and so on. Countless data seem to prove the role of marketing promotion.


    But it''s hard to be heard from his classmates.


    Cold data can be piled up continuously, but real word-of-mouth is one of the biggest driving forces of publicity effect!


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