The sun shines into the library through the arched window, which makes the books on the bookshelf shining. Arthur, leaning on the sofa, is frowning and listening to the reports of two persons in charge of Bolin publishing house and southern daily echo.


    The overall situation of the two companies is not much different from what Arthur has learned. However, the current situation of Bolin publishing house is not as optimistic as expected. Although it is in a profitable State, with the impact of the economic crisis, profits have also declined.


    Under the impact of new media, the traditional newspaper industry is generally faced with the challenges of reader loss, advertising decline, profit reduction, channel attenuation and so on. The disappearance of print media is happening all over the UK and even around the world, not to mention the southern daily echo, a news tabloid in Hampshire.


    The southern daily echo, founded in 1888 and headquartered in Southampton, is neutral and its circulation has just dropped below 90000. In Hampshire, with a population of only 900000, it is definitely an important regional newspaper. Moreover, it will issue an additional "Pink Sports" every Saturday, mainly about the local football sports story 》It is also one of the only two local football newspapers in England.


    "Lord, readers'' dependence on local newspapers is weakening, and the local newspaper market has accelerated its decline. Especially in big cities with free newspapers and many other kinds of newspapers, readers have less demand for community news


    Listening to Jerry Fuller, the person in charge of the newspaper office, said with a helpless look that he was facing the dilemma, Arthur could understand the current situation of paper media, not to mention other people. Before crossing, he did not know how many years he had not read the paper newspaper, and the newspaper had already disappeared from his life. This is the trend of the times. With a mobile phone, who would read that newspaper?


    "Ah However, Arthur had no choice but to inherit the Internet.


    "More than a decade ago, we have heard this kind of" prediction ": people will no longer read newspapers and buy magazines, publishing houses will close down, and bookstores will be ignored... The paper media will gradually become the epitaph of culture in the long history. "


    Tom white, who is in charge of the publishing house, looked dignified and said with emotion: "and this is really happening now. Newsstands have gradually become small grocery stores selling water and sundries. Bookstores have been transformed into cafes, and some old-fashioned paper media can hardly keep their century old signboards and are on the verge of bankruptcy


    "Has the newspaper thought of any measures to change the situation and continue to deteriorate?" After all, Arthur is very unfamiliar with the affairs of the news media. He knows his own affairs. If he doesn''t understand, don''t blindly direct. He''d better listen to the opinions of professionals and make his own judgment and decision. However, he has decided on the idea of newspaper transformation. If he doesn''t make a website, he will die!


    "Yes, we did come up with some plans." Jerry fuller looked at Arthur seriously and said, "according to the survey, readers in big cities with free newspapers and many other types of newspapers have lower demand for community news. Take London, which has the largest circulation of the free underground, for example, where the reader market has been unable to support another paid daily.


    But in the case of small and medium-sized cities, local newspapers may still have a chance of survival. First of all, we can change the publication time from evening to morning. In this way, the circulation may rise against the trend. Moreover, changing the publishing time will become one of the transformation trends of local newspapers in the future.


    Then, it is a choice to transform into a weekly newspaper. To tell you the truth, in the Internet age, people no longer need to know local news through newspapers every day, and the in-depth interpretation of weekly newspapers is more suitable for local newspapers and more attractive to advertisers.


    In addition, in order to make up for the loss in print, turning to the Internet is the only way to survive in the future. "


    Hearing these suggestions, Arthur nodded, then frowned slightly and began to think. He first ruled out the choice of the transformation weekly. As the most influential daily newspaper in Hampshire, he could not give up this influence. As a soul of the Chinese dynasty, nothing else was clear. But he valued this point most.


    "It''s a good idea to change the publication time to morning. As for the weekly newspaper, I don''t think about it for the time being. About the newspaper website... Jerry, how is the newspaper''s website running? "


    Jerry laughed bitterly and shook his head. "Sorry, Lord, our newspaper website is just an electronic version of a newspaper, and this electronic version is just a" more convenient scanning copy ", and all of them are electronic editions of the past with poor timeliness


    On hearing this, Arthur knew that he could not have any hope for the newspaper''s website. He frowned slightly and looked at Jerry and said, "setting up a network department to run the newspaper''s website. In fact, the transformation of paper media into online Internet media has its natural advantages: a large and stable loyal reader group, and a team of professional writers and editors who provide high-quality content. We are not just media, but brands! "


    "But it''s going to take a lot of human and financial resources


    When it comes to money, Arthur is quite speechless and helpless in his heart. However, he will not tell the two subordinates in front of him that his account only has 50000 pounds. Instead, he waved his hand and said: "first, change the time of publication of the newspaper. And, Jerry, in the face of the global economic crisis, in order to get rid of the difficulties and losses as soon as possible, the newspaper also needs to make some internal reforms , save money! "With Arthur''s words, both Jerry fuller and Tom white changed their faces slightly. They looked at each other and saw helplessness and sigh from each other''s eyes. Finally, they wanted to raise the "sharp axe" of layoff.


    In terms of "saving money", layoff is undoubtedly one of the most direct, most effective and commonly used methods. Of course, there are also ways to save money, such as pay cut, pay cut, unpaid leave, etc.


    "I know that this decision will make you feel sad. It is too cruel to some people. However, there is no way. The newspaper has been losing money for two consecutive years. If we don''t want to see it go bankrupt, we can only save ourselves.


    In addition to editors and front-line journalists, a quarter of them will be cut! "


    after Arthur finished, his heart was also filled with emotion. He did not expect that one day, he could lightly determine the career fate of many people, and in a word, dozens of people would lose their jobs.


    Although the financial crisis will be over, the media reform is inevitable. With the rapid development of new technologies, the real impact of the financial crisis is actually to accelerate and shorten the process of media change.


    This is the only way Arthur can think of in the face of the plight of the newspaper these days, and it is also an approach that is being implemented all over the world.


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