Looking at this set of Christmas themed cards in hand, it is no doubt that the saints offer the fans a "feast" in Christmas. The charm of Emily Shaw ignites a flame for the cold winter.


    Football baby has brought vitality and vitality to the stadium and become a beautiful scenery on the field. It plays an important role in increasing popularity, bringing motivation and adjusting mentality.


    On the football field, the players fight fiercely, but outside the field, it is a day for football babies. However, the combination of beauty and madness makes it difficult to resist the beauty of football.


    Football is not only a sport for men, but also a place for women to show their charm.


    After reading them one by one, Arthur was so excited that he couldn''t help thinking of Emily Shaw. He didn''t know if she would be very happy to receive her Christmas gift from herself...


    "Boss, this is a business plan formulated according to your requirements. Have a look at it. What else should I pay attention to?"


    Nicholas handed in a document, which interrupted Arthur''s loss of mind. Arthur took the document and saw the title, "about the selection scheme for the club''s cheerleaders." he looked up at Nikolay and asked with a smile, "what do you think of this plan?"


    Nicholas, who was hesitant, finally said to the truth: "there are some different opinions on this plan. Most people think that even if a club cheerleading team is set up, it may not be able to achieve the effect you want."


    "Oh, tell me why." Arthur, smiling, leaned back on the back of the sofa, closed the papers in his hand, put them aside, and looked at Nikolay.


    "Boss, in England, football means confrontation, and many fans regard football as" war in peacetime ". Therefore, in the eyes of many English fans, it is not appropriate for women to appear in the war.


    In fact, in the 1990s, sky sports had a cheerleading performance at halftime, but the response was not good. Moreover, there is no club in English football that has ever formed a cheerleading team.


    I understand, boss, you want to learn about the NBA model in the United States, but basketball is different from football. A single outdoor and an indoor, the size of the field is different, and the performance effect is also very different... "


    " ha ha, field and effect, these are not problems. Isn''t there a cheerleading team in football matches? "


    Arthur didn''t agree with Nikolay''s question. He shook his head and chuckled and retorted, "it didn''t work in the 1990s, but it may not work now. Nicholas, have you heard of the ''silkstockings theory'' of the economic crisis


    Nikolay frowned, thought for a moment, then shook his head and said, "sorry, boss, I don''t know, but I''ve heard about the theory of skirt length."


    "Well, the two theories are similar, but the silkstockings theory is more suitable to explain my decision..." Arthur smiles and pats the next batch of documents.


    "With the subprime mortgage crisis escalating into a global economic crisis, in addition to bank closures, factory closures and workers'' unemployment, the fashion industry has also suffered.


    Of course, the disaster of the fashion industry is not that there are so many sad people everywhere. It is not that Paris, New York and London have no money to hold fashion shows any more. But women are more and more fond of hiding themselves strictly. Men are more and more unable to appreciate the beauty of women''s Qu line, and the world is becoming more and more boring.


    Under the economic crisis, women like to wear long skirts, but they are not willing to show their beauty exhibition, which is a kind of social psychological phenomenon. For example, when lizards encounter external danger, they will immediately change their colors. However, people are much better than lizards. When the economic crisis comes, naturally, they will respond to clothing.


    Another example is that when the weather is cold, the most beautiful woman will wear more clothes to warm herself up. So, when the international economy is hit hard, women will have the same mentality.


    At this time, we have a group of beautiful young and beautiful cheerleaders, dancing hot, which will definitely ignite the atmosphere of the game. Do you think that on weekdays, the rigid and serious fans will be more excited? " Arthur looked at Nikolay with a smile and asked.


    As for the boss''s statement, Nikolay thought for a moment, nodded with some approval and said, "as a man, at least I''m looking forward to it, ha ha..."


    "Ha ha..." They looked at each other and laughed.


    "However, boss, there is a question raised by others. We have to be more careful, otherwise it will be very troublesome." Nikolay said, with a serious look after laughing.


    "What trouble?" Asked Arthur, frowning slightly.


    "Women''s Quan problem, cheerleaders, if they are labeled as materialized women, we will face a lot of criticism..."


    heard Arthur''s question, and Arthur was also slightly stunned. Then he was in a crazy mood. He forgot the whole crop. Otherwise, the high welfare in Europe not only made up a group of lazy idlers but also trained a large group of people who had make complaints about the job.


    But Arthur didn''t buy the trouble. He frowned and said strongly: "we don''t need to pay attention to the noise. We just need to please the audience and the fans. I hope we will be proud of having a cheerleading team."Nikolay, who knows that his boss is determined to set up a cheerleading team, doesn''t say much. Who let him have a young boss with money? Since the boss likes the beautiful cheerleading team, he should set up a team to make him happy. Anyway, it doesn''t cost much money, and maybe it can become a scene in British football.


    "At the end of Christmas and after the new year, we began to publicize the news that we were going to set up a beautiful cheerleading team and recruit all over the UK. We can cooperate with the media to turn this cheerleading selection into a large-scale activity, and finally select 24 cheerleading members.


    The top three will be selected by the audience and fans by means of newspaper filling, mailing, SMS voting and online voting, and each of them will be given a bonus. I believe this selection will be very lively. "


    Arthur knows better than anyone else that the Internet age is the world of eye economy. The reason why he wants to make a big selection of cheerleaders is to make full use of the eyeball economy and beauty economy to hype up and expand the fame and influence of Southampton club again.


    Eyeball economy is an economic activity that can attract public attention to obtain economic benefits. Driven by the hype of modern powerful media society, eyeball economy is more active than ever before.


    To gain attention is to gain a lasting wealth. In the new economy, this form of wealth enables people to get everything in a priority position. Wealth can continue and sometimes accumulate. This is called property. Therefore, in the new economy, attention itself is wealth.


    Beauty economy is an alternative economy in the eyes of many people, but beauty, as a kind of "power" tradition of this society, shows their omnipotent charm in many details of life.


    Whether you like it or not, "beauty economy" is everywhere covering everyone. And people do not exclude the beautiful things, for the business in taking this special marketing means of beauty, but very welcome.


    The marriage of football and beauty makes football baby. The combination of famous car and beauty brews the dream of man''s car and beauty. The combination of beauty and luxury house makes it possible to hide beauty in golden house. The combination of beauty and advertisement makes it possible for businessmen to pry their wallets...


    Playing the beauty card and calculating the economic accounts, the influence of beauty is becoming more and more great, which has a tendency to radiate to various fields and penetrate into various industries. In fact, to put it bluntly, this "beauty economy" is actually "eye economy", because beauty attracts people''s attention.


    "As long as we do a good job in this cheerleading selection activity, the effect will be better than our one-year advertising campaign on TV. This is a win-win activity.


    The audience is free to watch a group of beautiful women competing for beauty. They are in a happy mood. It is absolutely a visual enjoyment. The image publicity of our club will be opened with the selection activities, and the effect is often more cost-effective than buying advertising packages. In addition, in this process, we can also contact the sponsor and collect a sponsorship fee. Finally, the beauties who participated in the activity also won. Through the selection, the beauty''s popularity was also improved.


    Why don''t we do such a good thing


    Arthur saw that Nikolay was still worried, so he put his mind to the table and heard that Nikolay nodded his head frequently. He couldn''t help but be moved. The Southampton club, which has been wasted for many years, has received very little attention in the low-level League. If there is no good sponsor, there will be no good sponsor Business, there is no money to make.


    The boss''s SAOC has done a good job before, which has restored some popularity and attention to the club. At least the advertisement on the shirt has been solved. However, there are few other sponsorship fees.


    If we can make the club''s attention soar again through this cheerleading selection activity, then after the club returns to the championship, there will be no shortage of sponsors.


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