The local newspaper is an asset and a business. But lower prices can even be the only local service provider and reduce excessive competition. " The panel members in the conference room couldn''t help but brighten their eyes.
Exclusive business is a good business, because the right to choose is not in the hands of customers whether they like it or not!
"The paper media is on the wane, and even the paper media transformation, which has been hotly discussed, seems silent in the face of such a situation, just like waiting for the tranquility before a storm, but it is quiet and frightening, and quiet and helpless."
After listening to the boss''s explanation, Angela also saw a series of business opportunities. However, the risk of this investment is very big. She still does not approve of Arthur''s taking the risk of huge losses to invest in some local newspaper.
According to her investment and financial adviser, Arthur''s wealth is not so much that he can freely spend money according to his own ideas. Even if one newspaper office is worthless, it will take tens of millions of pounds to complete the plan.
Once the investment fails and loses tens of millions, although it will not hurt Arthur''s assets, Arthur, who is praised by the media as an investment genius, will disappear completely and even become a joke.
In a word, in Angela''s opinion, Arthur has not yet reached the level where he can spend money on Xing!
"It''s an era of information explosion. Since Apple''s crazy mobile phone came into the market, people only need a smart phone to receive all kinds of news, including news reports, in a timely manner.
The advantages of new media, such as timely Xing, interactive Xing and extending Xing, are incomparable to traditional media. Through the network and new media platform, news articles can be delivered to the audience immediately, while newspapers still need to go through the process of printing and selling, which is far less timely than that of new media reports.
Moreover, most of the news on the Internet is provided to the audience free of charge, which makes fewer and fewer people reading newspapers. With the loss of audience, advertising revenue also decreases, which is the main reason why newspapers go bankrupt and close down one after another.
It''s a very simple thing. I''m afraid all of you here spend your time in the digital world, such as TV, mobile phone, game screen, and so on. How many people spend their time reading newspapers
Angela''s eyes around the table for a week, her opposition is still very persistent, looking at the young boss Arthur, a face of serious and serious.
Ah -
Arthur can''t help sighing in his heart. It seems that to implement this plan, he needs to persuade his own investment consultant. As he said before, although Arthur, the boss, can completely ignore the opinions and feelings of his subordinates and direct them to do things according to his own will, it is undoubtedly a bad thing.
Angela, as a member of the Advisory Group, frankly speaking, is a group of think tanks trained by Arthur for himself, not a group of echologues. People''s talents are rare in the past, and people with strong points must have some shortcomings. Even if he can see the future, he just sees the general trend of the future. If he really implements it in details, he can''t play by himself.
He can''t always guarantee the correct decision-making. It''s just an idea of Arthur to buy the regional newspaper. It''s also a big question mark whether Arthur''s idea can be as successful as he imagined.
To put it bluntly, he had no idea. He needed this group of consultants to help him investigate, improve and fill in the gaps. So, Arthur said with a smile, "well, let''s talk with data. In this way, we''ll conduct market research first, analyze the data of existing regional Xing newspapers, and see if my idea has any investment value.
But you guys, the reality is that people are cheering about the fall of newspapers, but when you''re on the subway, you find that almost everyone is reading newspapers. This is also true. "
After the meeting, Arthur called Angela into his office. They sat opposite each other, holding coffee cups and tasting the fragrant hot coffee. Seeing Arthur put the coffee cup on the desk, Angela also put down her coffee cup and waited for the young boss to speak with a smile.
"Angela, do you really think print is going to die out completely?"
Angela shrugged, spread out her hands, looked at Arthur, nodded and said, "why not? Can''t it be normal that we can''t adapt to the new competitive environment, have a slow sense of the market, fail in the transformation and die?
I know what you want to say, boss. Indeed, there are still many people who like reading newspapers. However, you have neglected one of the most important problems. People who are used to getting free information on the Internet do not want to pay to buy a newspaper with outdated news!
The daily, which is published once a day, tells the story of the previous day. Weekly newspaper, a weekly issue, published a week''s news. Monthly magazine, a monthly collection, records the important news of a month. No matter how fast, we have to wait for the next day.
Isn''t this the short board of paper media? In this fast-paced society where everything is done first and timeliness is stressed, isn''t this the biggest weakness of paper media?A large number of excellent journalists have left one after another, and many of them have changed careers to the network media. Internet media. Electronic publications. Even we media people are new outlets, but they are strong competitors of paper media.
Moreover, the participation and interaction of paper media is far lower than that of new media. By the way, there is also a little search Xing, well, if I can, I can give a lot of reasons.
Boss, you must admit that a paper media with a history of hundreds of years is facing the impact of extinction. It must be from all walks of life, from all angles, with different degrees of Li. Only in this way can its position be shaken or even faced with disintegration.
What we need to see now is not only why it has been impacted, but also how to survive in the face of these shocks, which has been circulating for thousands of years.
At this time of life and death, I don''t think it''s a wise choice to join in. It will only drag us into the mire, and at the same time, let those who are also deeply mired in the mire and struggle to get out of the land and watch the fun laugh and satire! "
"Ha ha, you are right about all these things, I admit, but I have a different view. In my opinion, the dead is newspaper, the living is paper. Of course, the newspaper here refers to the newspaper office, or as an individual unit. Paper refers to the media form of newspaper.
Angela, you know, there''s not even a dead medium in the world Arthur looks at Angela with a smile on his face, and says with great certainty.
Angela was a little stunned at first, then her eyebrows wrinkled slightly and fell into meditation. Arthur did not let her think for too long. She continued: "any media will find a new way of existence sooner or later and reshape its value with a new model when facing the impact of new media.
For example, after the temporary weakness of television and the Internet, radio has risen rapidly because of its relationship with cars and traffic jams. Now in all cities of Britain, radio stations have the best life with low cost, high income and high profit. (who would have thought that the radio would be wiped out by the taxi app..... All the drivers are not listening to the radio, they are going to pick up the order
Under the impact of film, drama finds its own unique value on the stage. Similarly, under the pressure of television, in the past few decades, many people have predicted that the film will perish, but the film has gained new vitality in the cinema. Under the experience of viewing the film with visual effect and sound effect, the ticket price of the film is very stable.
Therefore, the same is true of newspapers. Perhaps in the future, subscribing to newspapers is a sign of living in peace. The future of newspapers lies in the toilet. When the new generation of new media use cervical spondylosis, that is, when newspapers are reborn...
Well, my imagination is limited. I can''t predict where newspapers will be able to meet what kind of people''s needs and what occasions in the future. However, the broadcasting industry in the early 1990s never predicted that broadcasting would be reborn because of seemingly unrelated traffic jams.
Therefore, from the historical perspective of the evolution and development of the media, newspapers will never die, they may change, and they are also changing. Angela, another important reason for buying these newspapers is that I need voice and influence.
If you want to go to Xuan, you can even look at those people who want to win the news, even those who want to win the prize
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