Those who master the media will master the public, and those who master the public will master the GJ.


    Some people may think this is bullshit. How can the media have this ability?


    That is because the emergence of the Internet has accelerated the speed of information dissemination, but also produced a large number of we media. New media have sprung up everywhere, allowing a large amount of information dissemination, and the credibility of the media in the past has been greatly compressed.


    However, it should be understood that although the credibility of the media has been greatly compressed, the mixed media on the Internet still guide people''s thinking direction. The online news, Facebook, twitter and even advertising promotion, television, newspaper, broadcast and so on are still the sources of most people''s information, even if they don''t believe it, they can''t Total denial that this information has been conveyed to people''s minds.


    No matter whether the information is correct or not, whether it is consistent with people''s cognition, when people get the information, it means that the first purpose of the media has been achieved in a short period of time.


    And then the second purpose begins to influence the audience''s thinking. In the ancient times of China, we know how terrible it is for three people to become a tiger. The truth is universal both at home and abroad.


    If one morning, when you wake up, you find that all the media you can contact, even GJ media, and all the well-known foreign media all have the same caliber and say that the moon is an alien built aircraft, which is used to monitor earth people. Do you believe it?


    Cough, well, the content of this hypothesis may be a little exaggerated, so change it to another...


    Let''s suppose that one of the most authoritative media in the UK suddenly says that a moral model star secretly raises ten Qing Women and has 20 illegitimate children, and even gives them to their neighbors. Every male neighbor in the whole community wears a green hat. Then the British media starts to reprint and promote the news. Do you believe it?


    No matter how ridiculous, how absurd it sounds, believe it or not, as long as the news spreads and the star doesn''t have enough evidence to refute it, that''s a fact.


    Well, even if the star refutes it, Chunqiu writing is the best weapon of the media. What''s more, what channels will he use to refute it?


    Sorry, it''s still the media. Look, can''t escape from this circle?


    “。。。 This is the case with the media, which has enough power to control the people''s thinking and guide the audience''s ideas. If we control local newspapers in major towns across the UK, we have that power. "


    In Arthur''s bright eyes, there was something called ambition that made Jerry fuller feel palpitating. To tell the truth, as a media man, he never wanted to control the people''s thinking and guide the audience''s ideas. What they wanted more was to criticize the current situation and dig out the truth behind the news events.


    However, it is not the same thing to hear his young boss''s wild hope now. The media has been used as a tool by him. After pondering for a moment, Jerry''s face showed a hard smile and said, "ha ha, OK, boss, what you said is true. However, the power of the media is not as great as you think. After all, the public are not all fools 。。。”


    "Ha ha..." Arthur seems to see that Jerry has some different views on his straightforward purpose. After all, Jerry is a typical media man, not a businessman. Naturally, he will feel his words harsh.


    "Of course, the people are not all fools, but as far as the facts are concerned, the proportion of people who really have the ability to think and explore the truth behind things will never exceed half of the total population.


    Among these people, most of them will follow the flow of Bo and follow the general direction of everyone. How many people have the right to speak in front of the masses who can think carefully but will not follow Bo?


    Well, we have also selected those people who have the right to speak. They are the so-called opinion leaders. But don''t forget that these people are elected because they have the characteristics of the media or are familiar with the routine of the media...


    In this case, unless it is related to their interests, they will not stand up and be the first birds. If they do, the media can also dig out their interests. At this time, their right to speak is useless. "


    Arthur is very clear about the purpose of the layout of the local Xing newspaper. He knows what he wants and does not need to hide his ambition. This is like the old mo of News Corporation. No matter which newspaper office he buys, he will swear to the outside world that he will never interfere in the content Report of the newspaper and fully implement the freedom of the press.


    But what about the facts?


    Almost every newspaper that he acquired had to follow the direction and content of his report to follow the direction of Lao Mo and implement his opinions. However, those who are self righteous, adhere to their ideals and disobey their orders will go away!


    In short, the role of the media is to spread information and guide the direction of public opinion. No matter what kind of news, as long as the media is prepared and planned for promotion, whether it is correct or not does not matter much.


    therefore, as for the first sentence, whoever masters the media will master the public, and whoever has mastered the public can master the GJ. This is the power of the media."I will allocate 10 million pounds to the newspaper office for the acquisition of the second rate regional Xing newspapers in Hampshire, buy them, absorb them, replace them, and turn their readers, all of them, into our readers.


    I want Hampshire. We''re the only voice. Let me tell you the truth. The plan to set up a local newspaper office in the UK has already begun. My investment team has been screening other suitable targets. As soon as the target is determined, it will start to purchase.


    Eventually, it will become a media group composed of regional Xining newspapers. This is a media network. My investment team has been persuading me to set up a brand-new media management team and employ elites from the industry to help me manage the new company.


    I''ve been hesitating. To be honest, I prefer to be managed by my own people. Jerry, when my father was alive, he trusted you very much. When I came to me, I also believed you. If I could, I would like you to help me manage the media groups that may be formed in the future.


    However, you need to show enough achievements to be persuasive, so let''s start by integrating the newspapers in Hampshire. I hope you don''t let me down! "


    When he heard what Arthur said, Jerry fuller was so excited that he could not help it. To tell the truth, he was still tangled with the young boss''s views on the media. In a flash, he was stunned by his sudden happiness.


    Head of media group?


    The head of a media group with hundreds or more regional newspapers...


    Jerry Fuller is really a little excited at the moment. He looks at Arthur, full of gratitude, admiration, conviction and moving. His voice is a little trembling and says: "boss, please rest assured that I will never let you down. I will finish your assignment as soon as possible. Maybe I can''t guarantee that we are the only voice in Hampshire, but definitely the biggest one The voice of the most trusted, the most credible only voice


    "Well, that''s good. Is ten million pounds enough?" Arthur was very satisfied with Jerry''s reaction and asked with a happy smile.


    "It''s more than enough. Some community newspapers can''t even use tens of thousands of pounds. Ten million can sweep almost all the newspapers in Hampshire. " Jerry, whose eyes became extremely bright and sharp, now had completely turned into an ambitious appearance. He said confidently and confidently.


    "Ha ha, then sweep!"


    Hampshire is the base of his hometown and his foundation. Therefore, Hampshire is the starting point and the most important first step of his media group.


    After chatting with the excited Jerry for a while, Arthur left the newspaper with satisfaction. With his departure, the newspaper office was completely relieved and the atmosphere relaxed.


    But what they didn''t expect was that they had just sent off the boss with his own murderous atmosphere, and before they had a good breath of relief, they ushered in the editor in chief who was in a state of fanaticism.


    "Everybody, meeting!"


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