"Er, Mr. Qian, if I understand correctly, you mean... The reason why the wine doesn''t sell well is simply because more people can''t know the existence of this wine?"


    Jiang Fan asked carefully.


    "Yes, sir, although our Qian family has shops all over the country, the number of shops is limited after all. It is impossible for banks to sell wine. Even if other shops can sell wine, they can''t compare with the wine shops everywhere. In addition, the price of wine itself is relatively high... There are few people willing to taste fresh wine. All kinds of factors together restrict the distribution of wine."


    Qian Sihai apologized.


    "How much do you charge for wine?"


    Jiang Fan turned to Qian Rushan and asked.


    Qian Rushan''s face was slightly red and he replied with a guilty conscience: "brother Jiang, you asked me not to set the price too low, so I thought about it and set the price of 300 Wen a kilo, but now it seems that the price is set high."


    "Three hundred Wen?! why is it so low?! do you remember I told you not to set the price too low, so I was so brave?"


    Jiang Fan asked in amazement.


    He really didn''t expect that Qian Rushan''s pricing would be so conservative.


    Man, you are the son of Zhou''s richest man! Can you show some local tyrant temperament?


    The price of 300 Wen is too dreamless. Is it humiliating to lose it?


    "Ah? Three hundred Wen... It''s still low?! but... Even if it''s cold pool incense in Jinling, it''s only fifty Wen a kilo. Even if the price increases recently, it won''t exceed 60 Wen. Heyang Daqu is only twelve Wen, and we have a lot of three hundred Wen..."


    After Qian Rushan was stunned, he looked at Jiang Fan with a stunned face and said blankly.


    "No promise, do you know what differentiated management is? Heyang Daqu is a low-end wine that people can afford to drink. And our wine is a high-end wine. What we should do is to make people can''t afford it! Let others know that drinking our wine is a symbol of identity and status! Do you understand?"


    Jiang Fan said unhappily.


    Qian Rushan shook his head honestly.


    Qian Sihai listened a little confused and couldn''t help asking, "Lord Cheng Wei, if the people can''t afford our wine, who shall we sell it to? Only to those rich families... How many people?"


    "Stupid, have you ever heard of the 28 th law? Well, you certainly haven''t heard of it. I''ll explain it to you briefly. The 28 th Law means that 80% of the wealth in the world is in the hands of 20% of the people, while the remaining 80% of the people only control 20% of the wealth. Therefore, we shouldn''t make the money of the 80% of the people. What we should make is the money of the 20% of the people."


    Jiang Fan looked at Qian Rushan again and said, "the price of 300 Wen seems very high, because the cost is about 10 Wen, but you should understand that the cost of any unique thing will not be the standard for its pricing! The real standard is what value you can shape it into and make potential buyers willing to believe it!".


    "So, go back and tidy up your Qian family in Heyang city under the wine shop and add a few words to the price. For the promotion of new wine tasting, one discount per kilogram is only 300 Wen. After the time limit of one month, the original price will be restored, three through one kilogram!"


    What?


    Qian Rushan and Qian Sihai stared at Jiang Fan at the same time.


    It was like looking at a madman.


    "Don''t be too expensive. The price of the three passes is only the price of the basic type. Soon, when our wine becomes famous and begins to be sought after by the rich and noble, I will design several real limit wines with sky high prices on this basis. If I want to buy them, the only way is through bidding."


    Jiang Fan said the old God.


    Three passes... Is it just the basic price?!


    Qian Rushan and Qian Sihai looked at each other. For a moment, they doubted that Jiang Fan was really crazy.


    "I don''t mean you. You are the richest man of the week. How do you still lack dreams? You should study the psychology of buyers. People who are willing to spend several times drinking actually don''t care how expensive the wine is. They only care about the wine. Can they reflect their own difference!"


    Speaking of this, Jiang Fan looked at Qian Sihai again and asked, "have you done market research?"


    "Market... What?!"


    Qian Sihai was in a trance and felt that he had heard a very strange word because he didn''t understand it at all.


    "Market research is a specific activity that connects consumers and the public sector with the market. It is a process of seeking ''harmony'' between buyers and sellers."


    Jiang Fan paused when he said this.


    Because he found that Qian Sihai and Qian Rushan were all confused and forced.


    Rubbing his forehead, he could only explain in a simpler way: "since you don''t understand, I won''t waste time explaining. Next, I''ll tell you a few things you need to do. You just need to implement them. Can you understand this?"


    Qian Rushan and Qian Sihai nodded together.


    "Well, first of all, arrange someone to count the number of households in Heyang city with more than 100 certificates of deposit, more than 1000 certificates of deposit and more than 10000 certificates of deposit. I want accurate figures."


    Jiang Fan stretched out a finger. After that, he saw Qian Rushan and Qian Sihai nodding. Only then did he continue to stretch out the second one.


    "Secondly, I will go to King Wu''s residence and give our wine to King Wu and his son. If nothing happens, King Wu''s residence will need us to supply wine regularly. Tomorrow, you will immediately make some banners and hang them on several wine shops in the city. The content is just one sentence: tribute wine designated by King Wu''s residence."


    Jiang Fan stopped and made sure that Qian Rushan and Qian Sihai understood what he meant, and stretched out a third finger.


    "Then, prepare a large number of rice paper, and write only one thing on each paper: our wine will hold a Dionysian competition. Anyone who can dry three bowls of wine without falling down can directly get a hundred pass reward! Of course, everyone has only one chance to participate in the competition, and failure can''t be tried again. Therefore, in the process of the competition, the contestants should be registered. These rice paper should get points from the street To all passers-by. "


    With that, Jiang Fan looked at Qian Rushan and Qian Sihai and asked, "do you understand?"


    Qian Rushan looked at his father, hesitated and said, "brother Jiang, since rice paper is the same content, it can be printed in large quantities in a short time through printing. It''s not a problem. However, what''s the use of the Dionysian competition? It''s completely giving money to others."


    "That''s right! I just want to give them money! If you want to make money from others, you must give money to others first! You must give it to others first if you want to take it, okay?"


    Jiang Fan clapped his hand hard.


    Qian Sihai''s eyes lit up immediately. He tangled a knot in his mind for many years, which seemed to be untied abruptly!