As for the media, when Arthur was a child, most people probably thought that as a result, they wronged good people, then reversed, and were beaten in the face. Then they gave thumbs up to other gourd eating people, and then spit old phlegm on the grass, swearing and quitting the group chat...


    Well, with the power of the media in his hands, besides having his own voice and the weapon of public opinion, it is important for Arthur to understand the world more truly than to feel that he is living in the virtual world created by others.


    Many people don''t realize that people are actually living in a virtual environment built by information. This is not Arthur''s scaremongering, or watching the matrix look silly, but a fact.


    When the world has entered a high-speed information age, thousands of information with the speed of hundreds of millions of information per second filled people''s lives, in the face of "objective information", people have long lost the ability to choose.


    Blocking audio-visual means death, and the result of acceptance will enter a "Pseudo Environment" processed by media.


    In the real world, people transform their lives with virtual views, while ordinary people''s lives form virtual views in a sense. In the interaction between virtual and real world, people create the whole world with the virtual thinking of reality mapping.


    The so-called "Pseudo Environment" is also the information environment. It is not the "mirror" representation of the real environment, but the environment that the media prompts people through the selection and processing of the symbolic event or information and the re structuring.


    In this "Pseudo Environment", people can get all the information they want to know, and form their own views and opinions through thinking, and each person expresses these views with action and language and acts on the real world.


    For example, people get information from the media, and then fantasize about the so-called "human settings" of various stars, such as helping the elderly, asking whether there is a mine in their home and so on, created by the media.


    In a rapidly changing world, people can only understand things beyond their own perception through various "news providers". In this way, human behavior is no longer a response to the objective environment and its changes, but a response to a "Pseudo Environment" prompted by news organizations.


    I''m afraid to think about it!


    In this sense, people''s behavior is controlled in the information environment of mass communication. The media influence and restrict public opinion by means of "agenda setting function", establishing "opinion leader", creating "opinion environment", etc., so as to influence and restrict people''s thinking and action. The results of this influence are sometimes unpredictable.


    Before the Internet world was fully developed, the world was dominated by the traditional media, and the communication mode in the traditional media was "hourglass", that is, journalists and editors stand at the gatekeeper''s post, controlling the production and dissemination of news information, and determining the fate of news coming from all directions.


    Let what news spread through this narrow "leak", and what news can''t be spread, and seal it on the spot. Not only that, they also take on the responsibility of "agenda setting", that is, where to put some information, where to publish, how large a page to design reports, and how to organize reports...


    Different from this, in the network communication, the audience seems to be free to choose the information they are interested in and can release information freely on the Internet. It seems that the importance of information is no longer entirely determined by the communicator, but can be determined by the audience itself.


    However, on many occasions, such as well-known news websites, they still have the editorial power to the network news, and there are still network reporters and network editors acting as gatekeepers. Of course, because the audience has a great right of choice and initiative, the status of news communicators is weakened and their power is inclined to the audience.


    It seems that the media''s control over people seems to be reduced. Under this new media mode, people can choose information more freely without the subjective influence of journalists and editors. When people act on the real society, the influence of Pseudo Environment on them becomes smaller, and the environmental trend of information environment seems to be less obvious. However, this is not the case.


    Don''t forget, although the network information by the media subjective Xing reduced, but it is in a situation of information overload... The absolute number is amazing, scattered, superficial, and unorganized, and screening becomes very difficult.


    In the face of this new form of information, some people can accept it very well, find the information they need in a short time and sort it out to form their own views, while most people are not ready to accept this new form of information.


    The Internet really allows people to "pull out" information freely. It seems that people have the initiative to receive information in the network. But how can people use their limited time to get what they want from the vast amount of information?


    There are only two results. One is that people rely on a few fixed websites for information for a long time. In fact, they still give the right of choice to the website. Another result is that people click aimlessly on the Internet to see what is true or false. They can use it and comment casually. They are not afraid to make mistakes. Anyway, there are fake information everywhere...Therefore, in fact, the increase in the amount of network information only provides more choices, but it does not necessarily enhance people''s choice of information, but weakens the power of choice.


    Sometimes choice can not make people get rid of the shackles, but make people feel that things are more difficult and more expensive, so that they go to the opposite side and become the choice that can not be selected. In a word, one day, choice will be a super choice, and freedom will become too free and not free.


    This is why Arthur values the traditional paper media. Arthur believes that in the face of all kinds of information bombing, some people, like him, need to have a real carrier to help him to distinguish the inevitable truth from the false, which is like a cow''s hair.


    Arthur also needs newspapers, reporters and editors to tell him what the real world looks like, instead of living in a virtual environment and being manipulated by other people''s minds.


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