Is the world in our eyes real?


    The sky is blue, the clouds are white, the sun is golden, and the rainbow is colorful. Are these seemingly ordinary worlds really the world we live in?


    Ask yourself, how many things are told by others and learned from various media?


    Well, it''s a little far away...


    No matter how the outside world comments, Arthur has made a big purchase of 20 local newspapers, boasting that he has become a so-called media upstart and knows his own affairs. Compared with the so-called media magnates, his media industry is really insignificant.


    However, Arthur is not in a hurry, because with the collapse of more and more traditional media, as long as he has money, Arthur is in a very favorable position. He can buy cheap assets brought by the depression of the industry according to his own layout, so as to strengthen his media power.


    In this regard, Arthur did not hide the excitement of these cheap assets.


    "Boss, are you sure you want to buy this company?"


    In the office, Angela looks helplessly at some of the young bosses that Ren Xing decided.


    "Yes, I''m sure that I won''t tell you how big the market of the cultural and entertainment industry is. I think you will know more than me. The outside world says that I am a media upstart. Ha ha, twenty local newspapers and bullshit media upstarts.


    Over the past few nights, I have been thinking about a problem. I have no chance to get involved in the most important television field in Britain. After all, it has been divided up. If you want to increase the influence of traditional media, besides television, it is film. The film market has been completely occupied by the white headed eagle Hollywood for so many years. As for British films, Even European films are completely self entertaining and half dead. They are not worth investing in.


    Since we don''t make movies, there are only cinemas left. Cinema is the main entrance to film consumption. All actors, directors, producers, propagandists and so on, want to realize the profit finally, all depend on the box office income of the cinema to share.


    Although theaters can''t decide which movie to watch, they can decide how to schedule movies. If you want to control the film market, start with theaters.


    If I can buy the audien cinema chain, I can negotiate with the film producers with the schedule, such as the proportion of shares, and become a big shot in the British and even European film and television industry, rather than a real media upstart! "


    Faced with his own investment and financial consultant, Arthur made no secret of his purpose and ambition. Since that night, he decided to take off his "affectation" glasses and return to the ordinary, strong strength, not satisfied. After conquering, he began to choose a shortcut to let him enter the entertainment industry smoothly and become a big figure in the entertainment industry.


    No doubt, he remembered the way of the small target big guy. The big guy with a huge cinema line in hand. When a movie studio opened, those superstars in Hollywood rushed to flatter him. It is clear that the cinema has an influence on the film industry.


    Everything is nothing but fame and fortune!


    "The role of film in the entertainment industry as a whole, as well as in the economy of the whole UK, if we study the development history of films in the United States, we will find that this role is very great. Film is the top product in the entertainment industry. Now all industries are trying to find ways to enter the entertainment industry, at least for entertainment marketing. Film has become the best means of entertainment marketing.


    The reason why cinemas are still not completely knocked down under the influence of home theater and the Internet is largely because cinemas have social Jiao pleasure and immersive viewing experience that cannot be replaced by these channels. However, when the same film is broadcast in different cinemas, the audience experience is different. "


    Faced with Arthur''s full preparation and talking, Angela shook her head in tears and laughter, and said with a helpless smile: "well, it seems that you have made up your mind, boss, so I won''t say anything more.


    The cinema line is indeed a high-quality asset that can be held for a long time and generate profits continuously. As for the information about the Odeon cinema chain, I will sort it out as soon as possible. "


    "I''ve checked in general that odern cinema is currently the largest cinema chain in Europe. It is owned by Taifeng capital, the ultimate parent company of odien UCI cinema group. The first theater theater was founded by Oscar 1928, in brief hill, West Midland.


    Through a series of sales and acquisitions, the company expanded and 2004 is its current owner, Taifeng capital acquisition. Headquartered in London, it has cinemas all over the UK and has more than 2000 film screens in many European countries.


    Although some of the earlier theaters will be older, there are also some theme theaters with very fashionable equipment. For example, there are five IMAX cinemas in London, and some viewing halls can enjoy reclining seats


    "Well, boss, you are well prepared. I will send someone to understand its market value and financial status, conduct data analysis and evaluate its value." Angela really understood this time that her young boss was determined to buy the courtyard.


    "Well, in the current economic environment, I believe I have enough money to take it down." Arthur nodded and said, in fact, Arthur has the courage to enter the entertainment industry, but also he has the hundreds of millions of pounds of loans in his hand.Angela is also very clear about this. In her opinion, it is undoubtedly this part of the money that makes the young boss suddenly want to enter the entertainment industry. Well, considering the boss''s age and past scandals, he seems to be very interested in the female stars in the entertainment industry.


    Naturally, Arthur didn''t know. His financial investment consultant guessed about his real purpose of suddenly entering the entertainment industry. However, even if he knew his purpose, Arthur didn''t care. He just wanted to use his powerful strength to complete his wild hope of crossing the entertainment industry.


    Those dead fat people, dead pigs can use the resources in their hands, play happily in the entertainment industry, why can''t he?


    The reason why he started from theaters instead of buying Hollywood film companies to spend money on films is that he has not yet reached the level of burning money to play. You should know, almost all the film marketing technologies can not match the "film layout rate". Especially, the high film layout on the first day has become one of the publicity means of film producers.


    The huge difference in the film layout rate directly leads to a huge difference in the box office income of the film, and the box office income is related to the actual interests of the producer and the distributor in the account sharing. In addition, with the explosion of other factors, the success or failure of the film arrangement is the fatal factor determining the film''s life and death. And behind the interests of the manipulator or the distributor and cinema.


    As long as he controls the blockbuster cinema, not to mention playing with Britain, even the European film industry, even Hollywood, he can have a good time!


    I''m the Earl of Arthur Boleyn!


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