Arthur found that whether it is to find investors, or to see the bank, to make money to do projects, you have to be able to boast, of course, you can''t make a fool of yourself.


    Some people say that the biggest niushisan, probably, is that all the niushisi you boasted about have come true.


    Indeed, it has to be said that there are a group of people in this world who are no different from ordinary people. Their biggest shortcoming is that they have realized their boasting...


    In fact, when everyone is bragging, more or less they believe that they can realize it one day. From another point of view, these blurted out bullies are actually everyone''s dream.


    And the difference is that some people eventually achieve these things, while others can only boast about them all their lives...


    So, don''t be afraid to brag in public. What you have to think about is how to achieve it!


    Anyway, under the examination of a group of people from the Bank of Barkley, Arthur was full of self-confidence and boasted a big pie with the world''s largest courtyard line. In fact, he was very tired...


    It has to be said that boasting is an individual effort. One must have enough vital capacity to avoid being discouraged. It is also a technical work. The strength should not be too big. Well, Arthur is not too shameless. He still has a little conscience. Although it is bragging, he really wants to buy the largest hospital line in Europe. As long as the money is in place, he can complete this dream.


    As long as the successful completion of the acquisition, so, it is not "bragging", but a real bull! So, ah, cattle still need to blow, in case it is realized?


    “。。。 Production, publicity, cinema and cinema have become an indispensable part of the film industry chain. If the film is compared to a feast, then it is that the producer is the chef who makes the feast. The taste is controlled by the producer. The publicist is the promoter of the feast and attracts more customers.


    The main "Pai" of the cinema line, as a waiter, presents the feast to diners, while the cinema is the main "product" to provide diners with a place to taste the feast


    Arthur always had a calm and confident smile. He talked and gracefully picked up the coffee cup in front of him. After a short pause and a sip, he put down the coffee cup and continued to brainwash the people at the Bank of Barkley.


    "As we all know, a movie''s final revenue comes from the box office. From tens of thousands at least to more than one billion, they are all accumulated by tickets bought by the audience. The division of labor in the industrial chain determines the flow direction of each ticket.


    The core of the cinema is to have the qualification license for film distribution. It refers to the cinema as the basis, to the film as the link, a simple understanding of the cinema line is to manage it includes the following institutions.


    Similar to the fast food chain franchise, a cinema is like a fast food restaurant, and a cinema line is like a brand. However, the cinema brand is only responsible for the distribution of films, not for the specific operation. The essence of the cinema is asset light operation, which is the operation of qualification. You can get about 7% of the total box office of a movie.


    Cinema and cinema are two concepts. Most people will confuse cinema and cinema line. Cinema is a heavy asset operation mode, which needs to be completed from design, expansion, construction, transformation, operation, technology, equipment, projection and other aspects.


    It can be said that cinema is the most terminal asset and the most important link in the whole industry chain. What users are exposed to in the actual viewing is the final effect of the cinema!


    Cinemas also occupy the most important part of the industry chain, taking 50% of the box office revenue. The cinema line arranges films for their own cinemas. The better the quality of the films arranged, the more the quantity, the less bad the box office.


    My target is the odern group, which operates 244 cinemas and 2200 screens in the UK and Europe. As the largest chain cinema chain in Europe, as long as it is acquired, I will take it as the fulcrum, and then carry out a series of mergers and acquisitions to expand the market to central and Eastern European countries. When we have stabilized our market and position in Europe, we can enter the North American market.


    British films have long been destroyed by Hollywood movies, but we can find some face from the arrangement and box office. As long as our number of screens exceeds 5000 yuan, or even more, then any Hollywood company will have to accept the rules we have made! "


    Arthur said finally, his eyes became extremely bright and sharp. The whole person exuded a strong confidence, which moved the people at the opposite bank slightly. Well, it was mainly Arthur''s "making rules" that aroused strong interest from the representatives of the bank.


    Everyone knows that monopoly business is the best way to do and make the most money. If Arthur can build the world''s largest courtyard company through capital operation and merger and acquisition, everything Arthur has said now is likely to become a reality.


    Hollywood''s film industry is not only developed but also powerful, not to mention its cultural output. In terms of market and economy alone, Hollywood films have almost occupied most of the world''s market share, which is really attractive.


    David Wright, the vice president of Barclays Bank, looked at the information about Odin group in his hand, narrowed his eyes slightly, looked up at Arthur with a smile and said, "Mr. Boleyn, your plan is really attractive. As a good partner, we are willing to support you in accomplishing this great ideal... ""Oh, thank you, but it needs a lot of money!" Arthur smiles and looks at David Wright.


    "Oh? How much do you need? " David Wright asked with a smile as he looked at the valuation of Odin''s assets.


    "At least three billion dollars!" Arthur lion opened his mouth with a faint smile and said a number that stunned everyone in the conference room. Even Angela, Arthur''s financial investment consultant, looked at him with surprise.


    "Cough... Mr. Boleyn, the valuation of odien''s assets David Wright almost vomited his old blood and said to Arthur with a helpless smile.


    "Ha ha, I''m talking about at least three billion US dollars. It''s not just odien group. To be honest, if I only buy odien group, I don''t need to trouble your bank. I have enough cash in my hand to complete the acquisition." Arthur said with a confident and calm smile. In the suspicious look of the people, Arthur continued.


    "My goal is to become the world''s largest theater operator. Naturally, it is not just the acquisition of odien, but the first step of my ambition to expand worldwide. My ultimate goal is to occupy 20% of the global box office within 10 years.


    Recently, I will go to the United States. North America is the world''s largest box office market. Affected by the economic crisis, with the decline of the prosperity index of the American film market and the change of people''s viewing habits, the life of cinemas and cinemas there is very difficult.


    It is because of the deep water and low value period that I am going to choose one! "


    People suddenly, but there are also some people frown, and David Wright questioned: "is this too radical? Acquisition is easy, but digestion is not so easy, whether it is restructuring, management, or profitability. In the context of the recession in the U.S. film industry, will the acquisition be profitable, or will there be "snake swallowing elephant" indigestion


    Arthur smiles and doesn''t shy away from the other side''s sharp questions. Instead, he said with a smile: "the acquisition of North American cinemas is only the first step in internationalization. Whether we can make profits can not only depend on the present situation. If we have established a connection channel with the information flow and talent flow of the world''s major economies, there may be new profit growth points.


    As for indigestion, ha ha, it''s time to digest, adjust the staff and carry out reform. It''s time to split up and sell. It''s not difficult to make profits, do you think? "


    when Arthur said these words, the faces of all the people present changed a little, and their hearts were cold. Looking at the young count with a smile and calm and confident face, they all had a trace of awe.


    Because Arthur''s reform is undoubtedly the butcher''s knife to lay off workers. This is the simplest way and the most merciless way.


    It is no doubt that the separation and package sale are the same. This is the most common way of savage acquisition and the most criticized vicious way to extract the final value.


    "As long as we achieve scale and have some say, we can negotiate with Hollywood production companies, and then we can have a share in film production." Arthur looked at all the people, but he didn''t care. He continued with a smile.


    For the matter after the acquisition, Arthur just said to reassure the bank. If he really wanted to pursue short-term profits by squeezing, unless he really wanted to cash out quickly.


    "Mr. Boleyn, we are willing to support you to complete this big plan. However, we believe that it is more secure to achieve this step by step. We can sign a contract now to acquire the funds of odien group


    David Wright pondered, looked at Arthur with a smile, and said, "as for the goals in North America, if you have a decision, we''ll be there for you at any time, OK?"


    Hearing the other party''s words, Arthur pretended to think for a moment, and then said with a smile: "well, it''s really necessary to realize step by step. I will reserve a seat in the negotiation team for you to participate in the whole process of the acquisition. If the acquisition is successful, I will give you a seat to supervise in the management of the company. This is my sincerity!"


    "Ha ha, thank you, happy cooperation!" When David Wright listened to Arthur''s words, he was smiling. You know, what the loan bank worried about most was that the other side had spent all the money and played with the bank''s supervisor. Unexpectedly, Arthur offered to make the cooperation between the two sides less suspicious.


    "Happy cooperation!" Arthur shook hands with a bright smile.


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